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Launching & Automating a 7-Figure CPG Brand In College | Design To Convert Podcast
Manage episode 407447414 series 3560364
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In this episode of the Design to Convert Podcast, hosted by Sanjay Jenkins, we're diving deep into the world of eCommerce with a special guest, Josemaria Silvestrini of Happy Being. Join us as we explore the journey of Happy Being, an eCommerce brand that creates the world's healthiest drinks and protein powders, along with a range of teas rooted in science. Discover how Josemaria and his team have combined their backgrounds in functional medicine, chemistry, and creative innovation to craft products that are both health-focused and incredibly delicious.
In this captivating conversation, we uncover the secrets behind their approach to product development, which emphasizes pleasure as a driving force for customer engagement. We learn how Happy Being's team navigated the challenges of refining taste profiles and production processes, moving from hand-screwing bottle lids to embracing automation in their manufacturing facility. Along the way, we touch on the art of creative testing, the importance of benchmarks in scaling, and the power of finding the right mentors to accelerate your eCommerce journey. If you're looking to gain insights into building a thriving eCommerce brand that balances health, pleasure, and science, this episode is a must-listen. Join us as we uncover the strategies that have helped Happy Being make a meaningful impact in the industry.
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