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Unlocking Growth and Empowerment: The She's Birdie Story
Manage episode 407447427 series 3560364
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In our latest episode of Design To Convert, Richie Mashiko, Head of Growth at She's Birdie, shares his entrepreneurial journey and how his company has created a successful personal safety alarm for women. Richie highlights the power of Facebook ads in driving their growth, the product's high gross margin, and their diversified distribution channels. Despite being a single product business, Birdie thrives due to its strong unit economics and recently introduced subscription model. Focusing on profitability across channels and trusting experts has been crucial to their success. Richie emphasizes the importance of understanding unit economics, solving a problem for customers, and focusing on fundamental marketing and distribution channels.
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