))
Unlocking Sustainable Growth: Scaling DTC Brands Profitably with ACTIV
Manage episode 407447441 series 3560364
Content provided by Replo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Replo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In our latest Design To Convert episode, Daniel Okon, the founder of ACTIV, discusses how his agency helps DTC brands scale profitably. Okon shares the challenges and successes of building and growing the agency and dispels common misconceptions about scaling a DTC brand profitably. He explains how ACTIV evaluates a brand's current profitability and identifies key areas for improvement to increase first order profitability, emphasizing the role of AOV in this process. Okon also discusses effective customer acquisition funnel strategies, the importance of iterative improvements to creative and media buying strategies, and the importance of agility and flexibility in scaling a DTC brand profitably, while aligning with a brand's overall marketing strategy and brand voice.
46 episodes
Share
