Article 6: How Do You Know When You Are Successful?
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If, like me, you've had a long list of potential projects to review, triage and investigate, you may have come across entries that need to be clarified. For example, it could simply just read "Hospitality Management System". There are no clues as to the purpose, how urgent it is, the relative size of the project and whether it is funded or not. In this scenario, you may ask yourself, "How much time should I spend on investigating this compared to the other 30 line entries that are equally vague". I've spoken in previous podcasts about the starting point in structuring your demand, but this time I want to focus more on the next level of detail required for each request. Many organisations I've worked in have a scoping document, request form or an ideas document that outlines the essential information to help fit these jigsaw pieces of the puzzle, and it's at this initial stage where the seeds for scope creep, overspending, and delivery failure start to creep in. This is because it's down to the type of questions posed in the template. Imagine the scene. You set yourself a task of understanding what the "Hospitality Management System" means. So you meet with the business sponsor to understand more and have your scoping document to fill out. How do you conduct the meeting, and what questions do you need to ask to ensure we don't sow the seeds of failure later in the delivery process? -------------- Hi, I'm Jon, and this is a series of short articles called "Tales from a Portfolio Manager". I help people in corporates plan technology across teams. You could be someone who has a portfolio - of clients, projects, services or a backlog of features, and you have to manage them across a wide variety of teams to achieve any number of goals. I have been doing these roles for over 20 years for many corporates, and I have a few tales to tell. The best thing I can do for you is to encapsulate that experience into my advisory, online training and coaching so that you can reflect on how you solve some pretty challenging issues that you come across and, as a result, be more successful in your role. If you like the content, stay tuned for more episodes and try our courses for free with a link in the article description or here https://bta.news/nmu . --------------- I find that these scoping documents start with a project management mindset, looking "downstream" towards the end deliverable, where the impulse is to answer the question "How much?" we control time and resources. Someone else decides whether it is worth doing or not. Yet, we need to look "upstream" towards the source of demand in the first place. So in this example, we'll need to reverse engineer the phrase "Hospitality Management System". The term itself could cover many activities. So what does the business sponsor specifically have in mind? What is the pain point that, overall, they are trying to resolve? In the meeting, we need to get the conversation as quickly as possible onto their objectives. This will be understanding their agenda and how they measure success. They may be prepared to share what they have outlined in their personal performance development plan or what their line manager holds them responsible for. The higher up the organisation you are, the higher level the objectives will be. For example, if it is a department head, they will have to manage a budget, and they may be asked to reduce costs. Other things could be compliance, revenue, and efficiency savings. So in one of my examples, I spoke to the Head of Customer Services. They have been given the joint objective with the Head of Sales in a hotel chain to increase revenue, and they have decided the best opportunity is to do this through up-selling room bookings to existing clients. Think weekend getaways, that sort of thing. In this instance, they have a call centre alongside a brochure website. In the call centre, they manage customer queries, take bookings, resolve escalations and coordinate booking changes with the individual hotels. Given that there is already a booking system that the company uses in the back office, how can that be exposed to the front office? As a technologist, this may well be a sufficient trigger to start your investigations, and you could come up with any number of possible solutions, such as an upgrade to the website integration with the existing booking system, a new booking system, or an existing cloud platform that integrates into booking.com, for example. It will cost money, and inevitably, you'll need to come up with some estimate to ensure a return on investment. The management team at the Call Center has spotted the opportunity where call agent time could be saved by giving direct access to the customers to make the booking themselves on a redesigned website, rather than having to ring up the CallCenter to do the job for them. Of course, with that efficiency saving, the call centre staff could be trained to do outbound sales calls instead. Is there another way? What about the marketing department? Can they not upsell through an email campaign? Yes was the answer. However, the business sponsor had yet to speak to the marketing department. So you can quickly see where the phrase "Hospitality Management System" comes from, yet we're also beginning to see the tangled nature of delivering increased revenue through upselling. I've learned that in this scenario, depending on the business sponsor, I would want to press further on questions such as:- how they would do the upsell,
- what kind of packages would they will be selling,
- what other marketing campaigns would they need to develop,
- the type of training and sales agent required.
- What additional resources are available in the CallCenter and sales department to investigate and deliver the project,
- who will manage and be responsible for coordinating all the different work streams?
- Can we work together to find a joint solution?"
- Creates access for customers to book online
- Transfer existing customers to book online
- Upsell new bookings to existing customers
- To support the last three objectives, create and deliver a plan for upselling in the sales, marketing, and technology department.
- You understand the highest level business objective and how the project contributes to that.
- You've brainstormed with a cross-functional team the hierarchy of objectives down across all workstreams, similar to OKRs
- You've planned the next series of activities to answer the questions and options on how to achieve those objectives best.
- You've adopted a risk mindset by reviewing the success or failure of previous projects and their issue logs on what could stop you from achieving success.
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