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How to Tell Your Story in an RFP Response – with Paul Furiga - EP096
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Is there a place for storytelling in business?
According to Paul Furiga, story plays a crucial role in differentiating a company from its competitors and attracting customers, employees, partners and investors to the brand.
But how do you figure out what your business’ story is and then tell it effectively in an RFP response?
Paul is the President and Chief Storyteller at WordWrite, a top-ranked independent PR agency dedicated to helping clients in healthcare, manufacturing and professional services uncover, develop and share their stories. He is also the author of Finding Your Capital S Story: Why Your Story Drives Your Brand.
On this episode of The RFP Success Show, Paul explores the biology behind how storytelling bonds a writer with their audience and explains how a business can live their brand by having a great story.
Paul describes how to build likability and trust through storytelling, offering advice on how to uncover the story archetype of your company and weave that narrative throughout a proposal.
Listen in for Paul’s insight around what a good storytelling looks like and learn how to uncover the many chapters of your company’s story and tell it in a way that resonates with evaluators in an RFP response.
Key TakeawaysPaul’s journey from journalism to building an agency around storytelling for business
The science of how storytelling bonds a speaker/writer with their audience
Paul’s top examples of companies who live their brand by having a great story
What four questions a company’s brand story should address
How a business can build likability and trust through storytelling in a proposal response
Paul’s advice on how to determine the story archetype of your company
How to weave the narrative of your brand story throughout an RFP response
Paul’s top examples of the different chapters of a business’ story
Why it’s crucial for your company’s leaders to agree on the brand story
What a good story looks like and how to compel RFP evaluators to care about yours
Connect with PaulEmail paul.furiga@wordwritepr.com
Connect with LisaThe RFP Success Company on YouTube
The RFP Success Company on LinkedIn
Email podcast@rfpsuccess.com
ResourcesFinding Your Capital S Story: Why Your Story Drives Your Brand by Paul Furiga
142 episodes
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