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Launching Experian's Identity Health Score Model for Businesses (Episode 10)
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In this episode of #CreditChat Live, we discuss the June private preview launch of Experian’s Identity Health Score B2B data product for businesses with Brian Stack, VP of Engineering & Dark Web Intelligence at Experian Consumer Services. This cutting-edge technology uses machine learning to help businesses understand their audience, identify internal threats, and analyze cyber intelligence data. It is also a stepping stone to a version for consumers, which individuals people their own ID risk scores and advice on protecting their identities from dark web threats. These products are the latest tools to help fight cybercrime. Additionally, clients who use this product to segment their audience for marketing have seen 7% higher open rates and 2% higher click-through rates.
#CreditChat Live is a podcast series hosted by Experian, featuring expert insights on a variety of financial topics, from credit scores to debt management. Join co-hosts Destiny White and Christina Roman for enlightening discussions aimed at empowering you to achieve financial success. Join us in our evolution from the decade-long #CreditChat on X, hosted every Wednesday at 3 p.m. ET. Follow @Experian on X, @Experian.us on Instagram, and @ExperianNews on Facebook & TikTok for updates!
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