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REAIF 020: AI is your affordable leverage | Carrie Soave
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It's difficult to afford all these marketing tools for your real estate business. Let's not even get into paying services for video editors and copywriters.
Luckily, there's a secret way to overcome these challenges! Also, it's pretty affordable. So what's the secret?
Tune into this "The Real Estate AI Flash Podcast" episode to find out. Co-hosts Jimmy Burgess and Rajeev Sajja speak with AI influencer Carrie Soave. The trio discusses how AI can be used as affordable leverage in the real estate industry for agents eager to scale their business while keeping costs low.
Hear how AI tools can help you grow your real estate business.
The Journey to AI Mastery
- Carrie Soave shares her background of 15 years in real estate sales and her extensive experience in social media and content creation.
- She explains her transition to AI out of necessity—to streamline content production and avoid the time-consuming aspects of traditional methods.
- Carrie also talks about her dive into no-code AI tools, particularly following the release of ChatGPT, to craft comprehensive business plans and workflows.
Leveraging AI in Real Estate
- Carrie points out tools like AnswerThePublic for content ideas and ChatGPT for scripting and content creation. The trio highlights the importance of producing content that engagingly answers the audience's questions and how AI can support this process from brainstorming to distribution.
- To ensure AI-generated content maintains a personal touch, Carrie recommends teaching ChatGPT to mimic one's own writing tone through prompt engineering. She also discusses the significance of customizing outputs to avoid the recognizable jargon often associated with AI.
- Carrie also suggests that real estate agents create custom AI bots to offer to their clients, which can analyze investment properties or answer specific real estate questions, providing a direct benefit to the consumers as well.
AI as Affordable Leverage
- Carrie explains how AI is an affordable leverage for agents at all levels. By replacing costly marketing teams or assistants with AI for tasks like content creation, social media management, and automation, even agents with limited resources can significantly scale their operations.
- For agents new to AI, Carrie emphasizes the importance of learning about prompt engineering and LLMs (Large Language Models). She mentions the availability of programs and teachers to assist those who may not have the time to self-educate intensively.
AI Tools and Future Developments
- Carrie's must-have AI tools list includes a ChatGPT Plus account, Zapier for automation, and AI-powered video editors.
- She also shares her excitement for the future of AI in real estate, particularly the developments in video analysis and the introduction of OpenAI's new features, like the actions assistant.
Whether you're looking to break through a revenue ceiling, optimize your workflow, or simply add a spark of AI ingenuity to your business model, this episode of "The Real Estate AI Flash Podcast" with Carrie Soave is your guiding star. Don't let the AI revolution leave you behind—embrace it, master it, and watch as it amplifies every aspect of your real estate ambitions.
Join us on this episode and learn the incredibly efficient capabilities of AI tools. Click play now!
"AI is affordable. If you can accomplish prompt engineering and the art of asking the right questions, then you can get the knowledge and experience of a top marketing team.” -Carrie Soave.
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