))
Series 1 : Episode 4 of The AdTech Forum (Creative)
Manage episode 410065689 series 3565306
Content provided by AdTechGod and Jeremy Bloom and Jeremy Bloom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdTechGod and Jeremy Bloom and Jeremy Bloom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Series Sponsor: Flashtalking by Mediaocean
In this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken as they come.
4 Takeaways:
- Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix
- Innovative Testing: Breaking down ad components and testing variables allows for precise optimization
- Forester's Vision: Stay tuned for Forrester's upcoming initiatives, including a comprehensive analysis of creative technologies
- Cultural Shifts: Bridging the gap between creatives and performance marketers is key to #AdTech creative adtech Innovation.
Big thanks to our Inaugural Series Sponsor, Flashtalking by Mediaocean
Welcome to The AdTech Forum
13 episodes
Share
