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The AdTech Forum

AdTechGod and Jeremy Bloom

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The AdTech Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we c ...
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Subversive is a podcast by Alex Kaschuta about ideas that may not fit neatly into the Overton window and could use a nudge, or a sledgehammer. Alex chats to thinkers across the spectrum from iconoclast philosophers, rogue scientists, *real* journalists, and our true intellectual elite, Twitter anons. If you want to support the show or my work in general, head to my Substack: www.alexkaschuta.com or Patreon: https://www.patreon.com/aksubversive
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We watch 70's movies and do two things: 1: We give commentary along with the movie that may or may not correspond with whats going on (we're the people that talk through the whole f***ing movie) 2: We give a short review of the film and give our observations, some context, and how it lines up with other films of the era. We really enjoy 70's cinema and want to expose you to it as well:-)
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Flying out the gate like the Ultimate Warrior, today we gots 7 more 70’s movie reviews, and here…they…are!first up is (The Yakuza 1974) With Robert Mitchum (I’m just starting the whole chapter about him in Roger Eberts book- Life Itself) Ken Takakura, The best friend of Logan in Logan’s Run, The Dad who hired Mr. French in Family Affair, and Stanle…
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This is the first part of our conversation. The full episode and the complete archive of Subversive episodes, including exclusive episodes and my writing, are available on Substack. You can also subscribe to the podcast sans writing on Patreon for a bit less. This is how the show is financed and grows, so I appreciate every contribution!Please subs…
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This is the first part of our conversation. The full episode and the complete archive of Subversive episodes, including exclusive episodes and my writing, are available on Substack. You can also subscribe to the podcast sans writing on Patreon for a bit less. This is how the show is financed and grows, so I appreciate every contribution!Please subs…
  continue reading
 
This is the first half of our conversation. The full episode and the complete archive of Subversive episodes, including exclusive episodes and my writing, are available on Substack. You can also subscribe to the podcast sans writing on Patreon for a bit less. This is how the show is financed and grows, so I appreciate every contribution!Please subs…
  continue reading
 
Series Sponsor: IQM In this episode of The AdTech Forum, we tackle the election year with a three-part discussion: 1. Political Landscape: Shannon Chatlos, a partner at SPM, discusses current trends in political digital advertising, new platforms, and technologies. 2. Challenges and Complexities: We explore misinformation, data analytics, and ethic…
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This is the first half of our conversation. The full episode and the complete archive of Subversive episodes, including exclusive episodes and my writing, are available on Substack. You can also subscribe to the podcast sans writing on Patreon for a bit less. This is how the show is financed and grows, so I appreciate every contribution!Please subs…
  continue reading
 
Everyone Cannes: Because some walk the Croisette while others eat croissants. In this episode, Aaron Goldman highlights how creativity is at the heart of Flashtalking and how AI empowers the human element in digital advertising. Discover how Flashtalking combines innovative AI technology with creative ingenuity to deliver impactful and personalized…
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This is the first half of our conversation. The full episode and the complete archive of Subversive episodes, including exclusive episodes and my writing, are available on Substack. You can also subscribe to the podcast sans writing on Patreon for a bit less. This is how the show is financed and grows, so I appreciate every contribution!Please subs…
  continue reading
 
Everyone Cannes: French food is good but Five Guys is better. In this episode, Kris shares how IQM simplifies advertising and targeting in highly regulated industries like the political vertical and healthcare. Discover how IQM's innovative solutions help navigate complex regulations, ensuring effective and compliant advertising strategies. Don't m…
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Everyone Cannes: Because we can buy ourselves rose, thank you very much In this episode, Mike Hauptman discusses the challenges marketers face in accessing the industry's top DSPs and how AdLib can bridge this gap. Learn how AdLib's innovative solutions empower marketers to unlock the full potential of their digital advertising campaigns. Don't mis…
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Everyone Cannes: Because we all can’t go to the south of France In this episode, Melanie Eckl dives deep into how Attributy leverages data to provide a holistic view of both online and offline channels. Discover how a data-driven approach can revolutionize your understanding of customer behavior and optimize your marketing strategy. Don't miss this…
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Everyone Cannes: While you get sunburnt, we ride the subway in the shade. In this episode, Andy Schonfeld shares how Tatari collaborates with agencies and brands to shift their focus to outcome-based television. Learn how Tatari's innovative approach is transforming TV advertising by prioritizing measurable results and driving real business outcome…
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Series Sponsor: Attain Join us as we welcome Tina Wilson, the Group General Manager at Nielsen, to The AdTech Forum. With 30 years of industry experience, Tina oversees Nielsen's analytic businesses and partnerships, providing data-driven insights for media buyers and sellers. As a recognized leader and mentor, Tina discusses the future of traditio…
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This is the first half of our conversation. The full episode and the complete archive of Subversive episodes, including exclusive episodes and my writing, are available on Substack. You can also subscribe to the podcast sans writing on Patreon for a bit less. This is how the show is financed and grows, so I appreciate every contribution!Please subs…
  continue reading
 
Series Sponsor: Attain In this episode of The AdTech Forum with Jason Niemi, Global Technology Director at Kimberly-Clark. Jason shares strategies for using opt-in data to personalize campaigns without compromising user consent, highlighting how consumer consent ensures legal compliance and enhances targeting effectiveness. The discussion covers th…
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Series Sponsor: Attain In this episode of The AdTech Forum, we welcome Jeff Katz, the US Head of Verticals at ROKU, where he oversees sales for the Auto, Restaurants, and Travel industries. Jeff has spent the past 5.5 years at ROKU, building partnerships with Fortune 500 brands and working with major media holding companies. In our discussion, we e…
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This is the first half of our conversation. The full episode and the complete archive of Subversive episodes, including exclusive episodes and my writing, are available on Substack. You can also subscribe to the podcast sans writing on Patreon for a bit less. This is how the show is financed and grows, so I appreciate every contribution!Please subs…
  continue reading
 
Seven more movie reviews, let’s go! Gee this is simply not the best batch. I said it.Today we start with (The Feminist and the Fuzz 1971) Barbara Eden stars with the good Morning America guy in this wacky film with some serious ideas that they bring into America’s living room, giving us the representation, and radical crumb many were literally dyin…
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Series Sponsor: Attain In this episode of The AdTech Forum, we welcome Katie Schnepf, a seasoned advertising professional from Mindshare Chicago, with over two decades of experience in the CPG sector. Join us as Jeremy Bloom and AdTechGod dive into discussions on how brands can extract valuable lessons from different retail sectors to enhance their…
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This is the first half of our conversation. Substack offers the full episode and the complete archive of Subversive episodes, including exclusive episodes and my writing. You can also subscribe to the podcast sans writing on Patreon for a bit less. This is how the show is financed and grows, so I appreciate every contribution! Please subscribe at:⁠…
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Series Sponsor: ATTAIN Welcome to The AdTech Forum - In this series we discuss Outcomes. Welcome to a new series of The AdTech Forum, this is Series 3, "Outcomes" sponsored by Attain. In this episode, Jeremy Bloom and AdTechGod is joined by Alex Vinci, a seasoned expert in the commerce industry with a special focus on global commerce media at Publi…
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This is the first half of our conversation. Substack offers the full episode and the complete archive of Subversive episodes, including exclusive episodes and my writing. You can also subscribe to the podcast sans writing on Patreon for a bit less. This is how the show is financed and grows, so I appreciate every contribution! Please subscribe at:⁠…
  continue reading
 
We speak about: The three pillars of modern anti-white civil rights laws: affirmative action, disparate impact, and the erosion of freedom of association. Criminality and different treatment under the law - the Central Park Five case. Hollywood and Madison Avenue. White flight and gentrification. Jeremy Carl is a senior fellow at Claremont Institut…
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This is the first part of our conversation. The full episode and the complete archive of Subversive episodes, including exclusive episodes and my writing, are available on Substack. You can also subscribe to the podcast sans writing on Patreon for a bit less. This is how the show is financed and grows, so I appreciate every contribution!Please subs…
  continue reading
 
This is the first part of our conversation. The full episode and the complete archive of Subversive episodes, including exclusive episodes and my writing, are available on Substack. You can also subscribe to the podcast sans writing on Patreon for a bit less. This is how the show is financed and grows, so I appreciate every contribution!Please subs…
  continue reading
 
This is the first part of our conversation. The full episode and the complete archive of Subversive episodes, including exclusive episodes and my writing, are available on Substack. You can also subscribe to the podcast sans writing on Patreon for a bit less. This is how the show is financed and grows, so I appreciate every contribution!Please subs…
  continue reading
 
This is the first half of our conversation. The full episode and the complete archive of Subversive episodes, including exclusive episodes and my writing, are available on Substack. You can also subscribe to the podcast sans writing on Patreon for a bit less. This is how the show is financed and grows, so I appreciate every contribution!Please subs…
  continue reading
 
Series Sponsor: Cadent Welcome to The AdTech Forum - It’s the final chapter of our 5-part series on all things “Supply”. “It’s all about the viewer. At the end of the day, the advertiser is dependent upon the viewer and their behaviors.” - Jes Santoro We were graced with Cadent’s EVP of Advanced TV + Video and industry vet - Jes Santoro who highlig…
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This is the first half of our conversation. The full episode and the complete archive of Subversive episodes, including exclusive episodes and my writing, are available on Substack. You can also subscribe to the podcast sans writing on Patreon for a bit less. This is how the show is financed and grows, so I appreciate every contribution!Please subs…
  continue reading
 
Seven more 70’s movie reviews in the can today, putting us at a grand total of 337 movies we have showcased or reviewed. Today we start out with (Colossus the Forbin project 1970) Dammit, first off we are all not perfect in general, and here ME in particular got 2 actors screwed up and said a bunch of wrong shite. Look up actors Eric Braeden, and K…
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Series Sponsor : Cadent Episode 4 - Kyle Turner from Philo Philo's Kyle Turner brings some fresh perspective on the importance of communication, transparency, and accountability among advertisers, publishers, and SSPs to tackle major challenges like fraud, supply quality, audience accuracy, and competitive separation. Kyle talks with us about advoc…
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The full episode and the complete archive of Subversive episodes, including exclusive episodes and my writing, is available on Substack. You can also subscribe to the podcast sans writing on Patreon for a bit less. This is how the show is financed and grows, so I appreciate every contribution!https://www.alexkaschuta.com/ https://www.patreon.com/ak…
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Series Sponsor: Cadent Katya Shkolnik joins us from Future Today. Katya’s wealth of experience in the programmatic ecosystem sheds light on how premium content providers stand-out in today’s competitive market. In this episode, we dive into the evolving role of SSPs and how they help publishers optimize inventory monetization strategies while being…
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The complete archive of Subversive episodes, including exclusive episodes and my writing, is available on Substack for the monthly cost of an (admittedly extravagant) coffee - 7$. You can also subscribe to the podcast sans writing on Patreon for the price of a (bog standard) coffee - 5$. This is how the show is financed and grows, so I appreciate e…
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Series Sponsor: Cadent Welcome to Episode 1 of our 5-part series on all things “Supply”! Our special guest, Erica Lamoreaux, brings invaluable insights from her extensive experience across agency holdcos, martech SaaS leadership, and media at renowned companies like Clorox and Workday. In this episode, we delve into the pivotal role of SSPs especia…
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Series 2: Episode 2 of the The AdTech Forum Sponsored by Cadent Episode 2 - Jarred Wilichinsky from Paramount. Jarred Wilichinsky is the SVP, Ad operations at Paramount and brings an amazing perspective on the SSP space from the lens of an premium cross-screen provider. In this episode, we talk through how brand safety, content distribution, and le…
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Series Sponsor: Flashtalking by Mediaocean Creative is the Final Frontier Ben Kartzman is the final episode of our inaugural 5 part creative series! We are delighted to have Ben Kartzman, the COO of Flashtalking, join us to talk about all things Creative. We are so grateful to our creative adtech sponsor, Flashtalking by Mediaocean, for helping AdT…
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Series Sponsor: Flashtalking by Mediaocean We’re back with Episode 2, of our 5-part video series on creative adtech. In a dynamic rapid-fire discussion with Matt Yager, Performance Creative Lead at Uber. He shares amazing insights on the future of creative testing and advertising optimization. Welcome to TheAdTechForum.com…
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Series Sponsor: Flashtalking by Mediaocean In this episode, we talk with PepsiCo’s Ally Schnitzer on how she measures creative effectiveness, across the retail media landscape to drive sales. "ai is going to enable faster creative testing" - Ally Schnitzer Ally is wicked smart and has an edge working across multiple brands + partners. AdtechGod and…
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Series Sponsor: Flashtalking by Mediaocean In this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken as they come. 4 Takeaways: - Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix - Innovative Testing: Br…
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This is the first episode of our 5-part video series talking Creative c/o of our sponsor, Flashtalking by Mediaocean AdTechGod(™) & Jeremy Bloom explore how #creative innovation can enhance the effectiveness of media campaigns with our first guest Bryan Simkins of Publicis. This episode promises to deliver hard-hitting insights on an evolving indus…
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Turboamerica - Never more united, never more powerful than it is today. AIDS - https://niccolo.substack.com/p/the-early-days-of-hivaids-introduction Anatoly Karlin’s “Wokeness is the tribute that meritocracy pays to human dignity” as a replacement for noblesse oblige. What we can learn from the Ukraine war about current empire(s).“Fighting for a be…
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If you like my work and would like access to bonus episodes, early access to episodes, all my writing and the Subversive Community, please consider signing up on my Substack or Patreon: ⁠https://www.alexkaschuta.com/⁠ ⁠ https://www.patreon.com/aksubversive⁠ We speak about social conservatism in young women, what attracts them, what repels them, the…
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Limited word space here now. Story of my life in the cyber realm, always 568 characters too many, which is shite when you think about it. Life is longer than a soundbite. Six movies today, let’s go! (Mind Snatchers 1972) is a movie about the military doing mind experiments on violent jerks starring Christopher Walken, and Cohaagen from Total Recall…
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We speak about his circuitous path to studying philosophy and theology, maintaining virtue when you’re not allowed to define it, technology as an almost magical confirmation of the victory of reason, the importance of status in spreading ideas, and much more.Dr. James Orr is an Associate Professor of Philosophy of Religion at the Faculty of Divinit…
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8 more 70’s movie reviews in the can. Starting things off today with (Billy Jack 1971). This is a sequel to a 1967 film called Born Losers, and it is just out of our reach for us. Here is a movie written by the 2 stars in the film and directed by BJ himself. Seems like a real labor of love, and it’s pretty great and we’ll tell ya’ll about it very s…
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We speak about the fact that often one study is more representative of reality than many, P hacking and the emptiness of much of social science, the many ways to lie with statistics, fertility and demographic collapse, lead exposure and the various disasters pinned on it, the midwits of Mensa, and much more. Cremieux is an anonymous poster, a man w…
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We speak about getting married young, stepping into an uncertain world, chaotic, nihilistic energy versus more rooted ways, the exhaustion of politics, especially the electoral kind, technology, modern media and much more. J Burden is the host of the J Burden Show, a podcaster and chronicler of the dissident right, he has on many up-and-coming infl…
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We speak about the evolution of online ideologies, the increasingly unavoidable confrontation with post-liberalism, democracy, the individual, ideology itself as a child of the Enlightenment, Christianity as a necessary but eroding substructure of Western culture, and much more. Carl Benjamin aka Sargon of Akkad is a legendary YouTuber, writer and …
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Six more movies reviews, don’t worry we have more showcases coming soon, but hey let’s dive in. Today we are doin it, ever so slightly differently. For you dear listener it is basically nothing, but for us or me specifically it feels like great fun. We have our five prepared reviews, and then we pause the pod car, watch the 6th then come back and g…
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