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Series 2 : Episode 2 of The AdTech Forum (Supply)
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Series 2: Episode 2 of the The AdTech Forum Sponsored by Cadent
Episode 2 - Jarred Wilichinsky from Paramount.
Jarred Wilichinsky is the SVP, Ad operations at Paramount and brings an amazing perspective on the SSP space from the lens of an premium cross-screen provider.
In this episode, we talk through how brand safety, content distribution, and leveraging data and audience insights is crucial for optimization across platforms.
Jarred is an industry veteran, and his POV on the importance of streamlining relationships with SSPs and overall commitment to providing audiences with quality content and ad experienves.
13 episodes
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