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Series 2 : Episode 1 of The AdTech Forum (Supply)
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Series Sponsor: Cadent
Welcome to Episode 1 of our 5-part series on all things “Supply”!
Our special guest, Erica Lamoreaux, brings invaluable insights from her extensive experience across agency holdcos, martech SaaS leadership, and media at renowned companies like Clorox and Workday.
In this episode, we delve into the pivotal role of SSPs especially as it relates to premium TV and CTV.
From balancing quality with efficiency, to tackling challenges of maintaining brand safety, Erika provides a perspective on the importance of transparency, trust, and collaboration between brands, agencies, and SSPs, as well as the need for selecting the right partners to ensure brand safety while maximizing ROI.
Welcome to The AdTech Forum
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