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Series 2 : Episode 4 of The AdTech Forum (Supply)
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Episode 4 - Kyle Turner from Philo
Philo's Kyle Turner brings some fresh perspective on the importance of communication, transparency, and accountability among advertisers, publishers, and SSPs to tackle major challenges like fraud, supply quality, audience accuracy, and competitive separation.
Kyle talks with us about advocating for higher CPMs as incentives for pubs to maintain top-tier quality.
It was a great discussion, and really highlights the importance of collaboration on all sides of the house. So many intricacies to provide the viewer with quality targeted content.
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