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Mapping Positioning to a Story Using Insight
Manage episode 410550844 series 3566656
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Today, I explore how to position your sales pitch storytelling arch. You’ll learn:
- What people get wrong when starting their sales pitch
- How not to start a sales pitch
- Why you should start your sales pitch with an insight that is unique to your company
- How to structure your sales pitch storytelling arch
Don’t forget you can now pre-order my next book, Sales Pitch, on Amazon! If you’ve enjoyed the content I’ve been sharing, this is the most wonderful way for you to show your support. I sincerely appreciate it!
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If you want to skip ahead:
(00:00) Today’s topic and book announcement
(01:52) The initial sales pitch
(04:30) Sales discovery
(07:38) Starting with the problem
(09:18) Change in the world
(12:00) How to start your sales pitch
(16:20) Leading with expertise
(18:35) The sales pitch storytelling arch
(22:20) Thanks for listening
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Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
TikTok: https://www.tiktok.com/@positioningshow
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Production and marketing by https://penname.co/
33 episodes
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