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Turning Your Employees Into a Powerful Marketing Channel With an Employee Advocacy Program (with Kit McKay from Basis Technologies)
Manage episode 416940644 series 3567011
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This week, Niels van Melick sits down with Kit McKay, Global Content Manager at Basis Technologies. They discuss employee advocacy programs and how they can transform your employees into powerful marketing channels. Kit shares his firsthand experience with the launch and management of Basis Technologies' employee advocacy program.
Here's what you'll learn in this episode:
- Why employee advocacy is a critical component of modern B2B marketing.
- How to launch and scale an employee advocacy program.
- Challenges and solutions in encouraging employee participation and engagement.
- The actual business results of a successful employee advocacy program.
Tune in to get useful insights and practical tips to turn your employees into a powerful marketing channel.
CONNECT WITH NIELS:
π LinkedIn: linkedin.com/in/nielsvanmelick
π Website: leadwave.io
CONNECT WITH KIT:
π LinkedIn: https://www.linkedin.com/in/mr-kit-mckay
π Website: basistechnologies.com
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