Multifamily Tech Gurus Podcast Series podcast

27:58

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they explore the delicate balance between branding and messaging, uncovering how each element shapes audience perception, fosters meaningful engagement, and goes beyond mere visibility to create a lasting emotional connection, build trust, and drive real influence in the marketplace. In this episode, Kerry and Jimmy examine the interplay between brand image and messaging and how shifting consumer expectations and digital transformation are reshaping the way we communicate our messages and not focus solely on branding. The duo discusses the role of authenticity in marketing, the impact of short, consistent call-to-action pieces, and how to leverage multiple channels to expand reach. Kerry and Jimmy’s Words of Wisdom: "A strong brand may capture attention, but the message—delivered authentically and consistently across multiple channels—truly drives engagement and influence. In today’s evolving digital landscape, it’s no longer just about visibility; it’s about crafting meaningful connections through consistent messaging, impactful calls to action, and leveraging multiple platforms to reach your target audience." Resources: Maximize Occupancy with a Microtargeted Marketing Strategy…

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The Future of CRMs: Will Automation and AI Make Them Obsolete? 24:55

11 days ago24:55

24:55

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they discuss the shifting landscape of traditional Customer Relationship Management (CRM) systems in the era of automation, artificial intelligence, and predictive technologies - and how the once-essential CRM tools are quickly becoming outdated through autonomous platforms. In this episode, Kerry and Jimmy explore how automation and AI are revolutionizing customer engagement, from predictive analytics and conversational AI to autonomous workflows that eliminate the need to answer inquiries manually. They debate whether CRMs can evolve fast enough to integrate these capabilities or if they will be replaced by next-generation tools that offer smarter, more efficient customer management workflows, making these traditional tools obsolete. Kerry and Jimmy’s Words of Wisdom: "The days of manually updating CRMs, inputting endless data, and relying on outdated workflows are quickly fading. AI and automation aren’t just incremental upgrades, they’re fundamentally reshaping how businesses engage with customers, predict needs, and drive relationships. The real question isn’t whether CRMs will evolve, but whether they’ll remain relevant at all in a world where intelligent systems can anticipate, automate, and optimize customer interactions with little to no human intervention." Resources: Maximize Productivity with Automation and Copilot Capabilities…

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Pets, Policies, and Politics: Navigating Pet-Friendly Practices in Multifamily Housing 26:44

17 days ago26:44

26:44

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they discuss how apartment communities face growing pressure to implement pet-friendly policies that balance renters' needs and local and state regulations that align with accessibility, disabilities, and fair housing requirements. In this episode, Kerry and Jimmy examine the challenges of managing pet policies, including breed restrictions, the distinction between service animals and emotional support animals (ESAs), and the legal obligations surrounding them. They also discuss the importance of recognizing the differences in these classifications, how to handle accommodation requests, and best practices for compliance without compromising community standards. Kerry and Jimmy’s Words of Wisdom: "As pet ownership continues to grow, multifamily operators face a delicate balancing act of creating pet-friendly communities while maintaining order and compliance. But when you add service animals and emotional support animals into the mix, things can get even more complex. Understanding the legal distinctions and responsibilities under the ADA and FHA isn’t just important; it's essential to providing an inclusive and respectful living environment for all residents." Resources: Powering Search to Sofa Solution for Today's Renters…

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Making a Difference: Changing Healthcare Access with Launch of Ride With Kenny 32:02

25 days ago32:02

32:02

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they unveil a groundbreaking initiative through the philanthropic contributions of the Kerry & Melinda Kirby Foundation, which is providing kidney patients throughout Louisiana with transportation to and from their lifesaving dialysis treatments. In this episode, Kerry and Jimmy discuss this initiative, the vital role of access in healthcare, and the driving force behind the Kerry & Melinda Kirby Foundation providing funding for this project. The duo dive deep into how this first-of-its-kind program enables social workers statewide to schedule non-emergency medical transportation and how Kerry worked with Uber Health to bring their HIPAA-enabled logistics platform into this initiative to provide access to stress-free transportation. Kerry and Jimmy’s Words of Wisdom: " True success is measured not by what we achieve for ourselves, but by how much we give back to our community—lifting others up, creating opportunities, and leaving a lasting impact where it matters most. Giving back is about more than just generosity; it's about building connections, fostering growth, and creating a ripple effect of positive change." Resources: Ride With Kenny #GivingBack #Health #WeCare…

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The Challenge of Selling Proptech Products in The Multifamily Housing Industry 22:44

5 weeks ago22:44

22:44

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they dive into the nuances of selling technology to property management companies, ownership groups, and real estate investors who are exploring the need for clear value propositions, proof of ROI, and the ability to align products with operations for achieving efficiency and scalability. In this episode, Kerry and Jimmy examine insights they have learned from industry leaders. These insights uncover the critical roadblocks facing Proptech vendors, such as overcoming resistance to change and integrating solutions into legacy systems. They discuss the importance of education, trust-building, and strategic partnerships in driving adoption and the need to ditch old-school sales tactics that alienate potential buyers of your products. Kerry and Jimmy’s Words of Wisdom: "Breaking into the multifamily housing industry with a Proptech solution isn't just about having the best product, it's about understanding the complex decision-making processes and proving your value at every step. Success requires a deep knowledge of the industry and a commitment to showing measurable results that align with operators' goals of efficiency, scalability, and resident satisfaction." Resources: Market, Lease, and Retain Inside a Single Platform #Multifamily #Proptech #Marketing…

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Social Media Mastery: Boosting Apartment Marketing and Building Brand Reputation 19:41

6 weeks ago19:41

19:41

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they delve into the transformative power of social media in apartment marketing. In today’s digital-first world, staying active on social platforms isn’t just an option—it’s essential for creating visibility, attracting renters, and strengthening brand reputation. In this episode, Kerry and Jimmy explore how multifamily operators can leverage social media to market their communities effectively. From crafting compelling posts highlighting property features to engaging with prospects and residents in real time, they outline actionable strategies for building trust, boosting engagement, and showcasing a property’s unique personality. They discuss the importance of consistency, the role of analytics in optimizing performance, and how platforms like Instagram, Facebook, and TikTok are reshaping how apartment communities connect with their audience. Kerry and Jimmy’s Words of Wisdom: "Social media is more than a marketing tool—it’s a platform for building relationships. By staying active, authentic, and strategic, multifamily operators can fill vacancies faster and foster a sense of community that sets their brand apart. Success on social media requires creativity, consistency, and a commitment to staying connected. The communities that embrace this approach will thrive in today’s competitive landscape." Resources: Utilize Social Leveraging to Reduce Vacancy Rates…

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Beyond The Overlay: Achieving True Website Accessibility in Multifamily Housing 24:03

7 weeks ago24:03

24:03

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they dive into the hot-button topic recently highlighted in a MultifamilyBiz.com article: the multifamily housing industry’s growing reliance on ADA accessibility overlays and the potential risks they pose. This episode unpacks why these quick-fix solutions are becoming increasing litigation targets — and why they often fall short of delivering true accessibility. In this episode, Kerry and Jimmy provide an in-depth analysis of the article’s key points, discussing how accessibility overlays frequently fail to meet the Web Content Accessibility Guidelines (WCAG) and may leave multifamily operators exposed to compliance risks. They’ll explore the pitfalls of relying on automated overlays versus implementing comprehensive accessibility solutions that ensure inclusivity for all users, including those with disabilities. Kerry and Jimmy’s Words of Wisdom: " Accessibility overlays have proven to be a liability, not a solution. True accessibility starts with understanding and addressing the needs of all users — not just a failed attempt at checking a compliance box. Multifamily operators have a responsibility to create digital spaces that are inclusive, user-friendly, and legally compliant. It’s time to move beyond shortcuts and invest in lasting, meaningful accessibility improvements that benefit everyone." Resources: Multifamily Housing Industry's Overreliance on Website Accessibility Widgets #Multifamily #WCAG #Proptech…

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Training Property Management Teams on New Technology Implementations 20:49

8 weeks ago20:49

20:49

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they explore the critical role of training teams on new technology implementations in multifamily housing operations. This podcast focuses on how proper training becomes a cornerstone of successful adoption for onsite teams to embrace cutting-edge tools that streamline workflows, improve resident experiences, and boost efficiency. In this episode, Kerry and Jimmy highlight the challenges multifamily operators face when rolling out new platforms, including resistance to change, varying levels of tech proficiency, and balancing training with day-to-day operations. The duo shares insights on developing awareness programs and hands-on learning techniques and offering ongoing support to ensure long-term success. They emphasize the importance of fostering a culture of continuous learning and adaptability within organizations. Kerry and Jimmy’s Words of Wisdom: "Embracing new technology isn’t just about upgrading systems, it’s about empowering people. Successful implementation hinges on training that transforms hesitation into confidence and curiosity into mastery. Multifamily teams must be equipped to use tools and leverage them for real impact, streamlining operations and enhancing resident experiences.” Resources: Time to Rethink Operating Models…

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Multifamily Housing Proptech Predictions for The New Year 26:27

9 weeks ago26:27

26:27

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they lay out their bold predictions for the future of proptech in multifamily housing for the new year. This podcast analyzes the accelerating convergence of self-service technologies, artificial intelligence, and automation, highlighting how these innovations reshape property management, renter onboarding, and resident experiences. In this episode, Kerry and Jimmy explore emerging trends poised to define the next wave of growth and efficiency in the multifamily industry. They examine how AI transforms decision-making processes, improves predictive analytics, and optimizes operations. They also explore how automation streamlines everything from leasing workflows to communication channels, enabling staff to focus on high-value tasks. At the same time, technology handles repetitive processes, while self-service tools such as chatbots, digital leasing, and service portals create around-the-clock digital interaction. Kerry and Jimmy’s Words of Wisdom: "The future of multifamily housing isn’t just automated - it’s intelligent. AI, self-service, and automation are no longer trends; they’re the foundation for smarter, more efficient communities. Success in this new era depends on leveraging technology to enhance, not replace, human experiences. It’s about creating seamless interactions, predictive insights, and operational agility. The businesses that embrace this shift today will lead the market tomorrow. Innovation isn’t optional; it’s the new standard." Resources: Bridging The Gaps in Renter Experience…

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The Differences of Enterprise Level Software and Software as a Service 29:23

10 weeks ago29:23

29:23

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they explore the critical distinctions between Enterprise-Level Software and Software as a Service (SaaS) and what these differences mean for businesses in today’s tech-driven landscape. The podcast breaks down the core functionalities, deployment models, scalability, and cost structures of each, highlighting how they cater to varying organizational needs. In this insightful episode, Kerry and Jimmy unpack the advantages and challenges of each approach, discussing factors like customization, maintenance responsibilities, and adaptability to industry-specific demands. With insights from real-world applications in multifamily housing and beyond, they deliver insights that help listeners navigate the complexities of choosing the right software solution for their operations. Kerry and Jimmy’s Words of Wisdom: "Choosing between enterprise-level software and SaaS isn’t just a tech decision, it’s a strategic move that can define your business’s future. Enterprise solutions offer deep customization but demand resources and commitment, while SaaS brings agility, scalability, and ease of use. The key is understanding your organization’s needs today and anticipating where you want to be tomorrow. Technology isn’t a one-size-fits-all solution; it’s a tool to drive growth and innovation.” Resources: Built For Today's Renters…

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Insights and Takeaways from The Multifamily Innovation & AI Summit 28:34

11 weeks ago28:34

28:34

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they dive into the most impactful moments from the recently concluded Multifamily Innovation & AI Summit in Phoenix, Arizona. This industry-leading event brought together thought leaders, innovators, and executives to explore the cutting-edge intersection of technology and real estate. In this insightful episode, Kerry and Jimmy unpack the biggest themes from the summit, including the role of AI in optimizing multifamily operations, the importance of APIs in driving seamless integrations, and strategies for future-proofing real estate investments. Highlights include insights the duo shared into the challenges and opportunities centered on the use of APIs in the multifamily housing industry, which sparked a firestorm of discussions among attendees. Kerry and Jimmy’s Words of Wisdom: "At the Multifamily Innovation & AI Summit, one thing became crystal clear: the future belongs to those who embrace change, leverage technology, and innovate relentlessly. Multifamily housing isn’t just about properties, it’s about creating seamless, tech-driven experiences for today’s renters. The tools are here, the strategies are proven, and the leaders are stepping up. The question is: are you ready to transform your operations and redefine success?" Resources: Unleashing Innovation #Multifamily #MultifamilyInnovation #AI…

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Redefining The Digital Frontier: The Evolving Landscape of Web Design 27:22

12 weeks ago27:22

27:22

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they dive into the latest innovations transforming the web design industry, where cutting-edge technology and evolving user needs are reshaping the way we approach digital experiences, as websites increasingly adapt to individual preferences and behaviors. In this insightful episode, Kerry and Jimmy explore how the world of web design is undergoing a dramatic transformation, driven by emerging technologies, shifting user expectations, and evolving industry trends. From the rise of mobile-first design and accessibility standards to the integration of AI, automation, and immersive experiences, the web design landscape is rapidly adapting to meet the demands of a dynamic digital audience and modern world. Kerry and Jimmy’s Words of Wisdom: “In the ever-evolving world of web design, innovation is about more than just keeping up with trends—it’s about crafting digital experiences that resonate deeply with users, fostering meaningful connections, and driving engagement. It’s about embracing inclusivity to ensure that every individual, regardless of ability or background, feels empowered to navigate and interact seamlessly.” Resources: Marketing Built for The Modern Economy…

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Transparency and Trust: Navigating the Challenges of Data Sharing 26:38

13 weeks ago26:38

26:38

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they discuss the complexities of sharing sensitive information across organizations, providers, and platforms to effectively communicate, process, and transact business in today’s highly regulated multifamily housing industry. In this episode, Kerry and Jimmy explore the balancing act between maintaining data privacy and unlocking the collaborative potential of shared information to process leads and qualify renters. They unpack the minefield of handling sensitive information, including navigating ever-evolving regulations, mitigating cybersecurity risks, and building trust among stakeholders through fostering transparency by incorporating ethical data practices. Kerry and Jimmy’s Words of Wisdom: “In an increasingly interconnected world, data sharing has become a critical driver of innovation, collaboration, and progress. Establishing clear data governance frameworks, utilizing cutting-edge encryption technologies, and promoting open dialogue between partners is critical to maintaining trust and integrity of the process.” Resources: Building Technology for Next Generation Renters…

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The Power of Giving Back: Making an Impact Through Philanthropy 18:53

14 weeks ago18:53

18:53

Join Kerry W. Kirby and Jimmy Lancaster , the masterminds behind the Multifamily Tech Gurus Podcast Series , as they explore how organizations weave giving back into their core missions, highlight the impact of community involvement in building stronger relationships, and reveal how acts of service foster personal growth and a deeper sense of fulfillment for teams and partners alike. In this inspiring episode, Kerry and Jimmy delve into the transformative power of giving back, shedding light on how even the smallest acts of generosity can spark a chain reaction of positive change. They discuss how giving uplifts individuals in need, fosters stronger, more resilient communities, and drives meaningful growth within businesses. By sharing personal anecdotes, industry examples, and actionable strategies, Kerry and Jimmy highlight the profound impact that generosity can have. Kerry and Jimmy’s Words of Wisdom: “Giving back isn’t just about offering support or resources to those in need—it’s about making a meaningful difference that creates a ripple effect far beyond the initial act. It’s about building a legacy of kindness, fostering deeper connections, and finding a sense of purpose that not only transforms the lives of others but also enriches our own in ways we never imagined." Resources: The Power in Making a Difference…

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Micro-Tasking Unplugged: Leveraging Technology to Limit Distractions 24:50

15 weeks ago24:50