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Digital Curb Appeal: Turning Websites into Marketing Machines
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Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss what today’s renter is looking for when they visit apartment community websites.
In this episode, Kerry and Jimmy dissect the common pitfalls plaguing property-level marketing websites, from misleading images and intrusive pop-ups to cluttered layouts that fail to resonate with the target audience. The podcast delves into how to weaponize social media to optimize search positioning, through continuous content creation that interlinks the website as the anchor source, while building extensive digital footprints.
Kerry and Jimmy’s Words of Wisdom: “Growing your digital reach does not have to mean increasing your costs. High-performance websites that are automated can create the ultimate marketing stack, without scaling up your headcount.”
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