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Moving Leads to Leases by Reimagining Transactional Models
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Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they drive down the long road of converting leads to signed leases, and how the multifamily housing industry needs to rethink its outdated model to meet the expectations of today’s renters.
In this episode, Kerry and Jimmy discuss how the building blocks of marketing should be designed to produce leads that ultimately convert to leases, and how to remove as much friction from the process as possible. The podcast delves into how they are leveraging a mix of artificial intelligence and automation to deliver leases, capture fees, and meet compliance regulations.
Kerry and Jimmy’s Words of Wisdom: “Manually assembling leases is not only a waste of human ingenuity, but it has now officially gone the way of the pay phone. Delivering a lease within minutes of receiving approval, not only prevents lease loss, but it meets the demands of today’s instant generation.”
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