Triathlete Tales: Inspiring Conversations on Racing, Diversity, and Dreams with Victoria Brumfield

Gut Checks

In this riveting conversation, Paul welcomes the CEO of USA Triathlon Victoria Brumfield. Victoria shares how she became the organization’s first female CEO in its 40-plus-year history by following her gut instincts. Her journey in transforming the sport through diversity, equity, and inclusion initiatives. From supporting youth programs to empowering women of color in triathlon, she epitomizes leadership in action. Together they delve into the essence of triathlon, the power of philanthropy in creating Olympians, and the transformative impact of the sport on individuals. Get ready to dive into an engaging discussion filled with insights, personal journeys, and a shared passion for the sport of triathlons, pushing boundaries, the importance of gut instincts, and the endless possibilities in the world of triathlon.

Key Topics:

• USA Triathlon emphasizes youth programs, building infrastructure, and scalable models for wider community participation.
• Shorter races lower barriers to entry, offering a sense of accomplishment without major time commitments.
• Coaches struggle to identify talent in a less visible sport with limited race opportunities.
• Victoria trusted her instincts to pursue something she believed in, despite lacking data or coaching.

About Victoria Brumfield:

Victoria Brumfield was appointed USA Triathlon CEO in November 2022, becoming the organization’s first female CEO in its 40-plus-year history. Her vision and leadership led the development and implementation of USA Triathlon’s most recent strategic plan – Elevate 2028 – that sets the path for the organization through the LA 2028 Olympic and Paralympic Games.

Brumfield’s leadership has elevated and empowered female leaders within the organization at every level of the organization. She has been a staunch proponent of diversity, equality, inclusion and access (DEIA) during her time at USA Triathlon and worked to make DEIA a focal point of the organization’s long-term strategic plan. She has helped transform USA Triathlon’s approach to service and the constituents it serves, with a focus on building meaningful relationships with community members across the United States and emphasized the need for both resource development and initiatives and programs that drive value at the grassroots level.

Prior to USA Triathlon, Brumfield worked in the endurance sports industry for nearly 20 years across many roles that gave her both a broad understanding of the business of the sport. She is an amateur short and long-distance triathlete, competitive amateur bike racer, avid runner, and spin instructor. She studied finance and earned a Masters of Business Administration from the NYU Stern School Of Business. She currently resides in Colorado Springs, Colo., with her dog Betti, two cats, Dolly and Cher, and her never large enough collection of bikes.

About Paul:

To learn more about Paul and the Iron Dad Book, head on over to https://irondadbook.com.

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