Why You Should Hire a Chief Audience Officer

Open Market

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1M ago 38:43

MP3•Episode home

Co-hosts Eric Franchi and Joe Zappa explain why you should hire a chief audience officer. The discussion includes:

The 3 things adtech customers really care about
Why most adtech companies' theories of victory are wrong
What to look for in a chief audience officer
Who in adtech is a good example of a potential CAO

Also, here is the My First Million episode we discuss on the pod: https://open.spotify.com/episode/4qNgPuS5aePbWSgjdsKn2o?si=PHfj0u_TTEKLAOV67p1QLQ

7 episodes

Why You Should Hire a Chief Audience Officer

Open Market

published 1M ago

MP3•Episode home

Co-hosts Eric Franchi and Joe Zappa explain why you should hire a chief audience officer. The discussion includes:

The 3 things adtech customers really care about
Why most adtech companies' theories of victory are wrong
What to look for in a chief audience officer
Who in adtech is a good example of a potential CAO

Also, here is the My First Million episode we discuss on the pod: https://open.spotify.com/episode/4qNgPuS5aePbWSgjdsKn2o?si=PHfj0u_TTEKLAOV67p1QLQ

7 episodes

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