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Artificially Boosting Engagement: To Pay or Not to Pay? EP1
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Should you artificially boost engagement on your social media posts by paying for bots to like and comment? Is this tactic a savvy move to increase visibility or a detrimental practice that undermines genuine interaction?
In the debut episode of the Marketing Combat Podcast, hosts Chris Kubbernus and Jason Donnelly dive into the contentious issue of artificially boosting engagement. The central question: To pay or not to pay for engagement? Chris and Jason each present compelling arguments, weighing the potential benefits of increased reach against the ethical and practical drawbacks of using bots.
Tune in to hear their spirited debate and decide for yourself who made the stronger case. Was Chris’s argument for authenticity more convincing, or did Jason's perspective on strategic engagement win you over?
Share your thoughts and let us know who you think won the debate in the comments!
Have feedback, questions, or suggestions for future episodes? We'd love to hear from you. Send us an anonymous message at www.kubbco.com/podcast.
Stay tuned for more engaging discussions on the next episode of the Marketing Combat Podcast!
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