Small Business Sweet Spot podcast

22:37

In this episode, I talked with D'Vyne from Devyne Business Consulting, and it was such a good convo. We went beyond digital marketing and got into the real reasons small businesses struggle—like cash flow, lack of strategy, and not knowing how to adapt. She shared how her business evolved from just marketing into full-on business consulting, including funding support. We also talked about using data better, staying innovative, and how important it is to keep learning as your business grows. Super insightful if you’re trying to scale sustainably and not just throw money at random marketing stuff. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . 🗞️ Newsletter - Digital Marketing Takeaway If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.…

1
How to Read Google Analytics in Under 5 Minutes a Week (EP53) 7:24

3 days ago7:24

7:24

Google Analytics (GA4) can feel overwhelming—but it doesn’t have to! In this episode, I’m sharing three simple ways to make GA4 easier to understand, so you can track what actually matters without wasting time. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . 🗞️ Newsletter - Digital Marketing Takeaway If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.…

1
Answering Your Questions, From SEO to Life Behind the Scenes (EP52) 15:13

10 days ago15:13

15:13

I opened up an Instagram AMA (Ask Me Anything), and you all some great questions! From AI tools and SEO overwhelm to personal questions about my dog, Stone, and my experiences with nomad life—it was a fun mix of topics. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . 🗞️ Newsletter - Digital Marketing Takeaway If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.…

1
Focus on One Thing For a Year (Bonus EP46) 23:34

14 days ago23:34

23:34

My favorite snippet from Steph in this interview... " Running a business is very simple. You need a way for people to pay you, and you need to solve a problem for people. That's it, " In this episode, I chat with fellow business owner Steph Blake about her business and innovative Simple Business Suite software. Hear the unique approach Steph takes in marketing her business, getting in front of new audiences, and overcoming the fear of competition in a crowded marketplace. Timestamps 00:57 Steph's Business Overview 01:43 Simplifying Business Tech 03:31 Marketing Strategies and Collaborations 08:43 Overcoming Business Obstacles 12:57 Creating and Customizing Software Solutions 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . 🗞️ Newsletter - Digital Marketing Takeaway If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.…

1
What Google Search Console Can Tell You About Your Website Traffic (EP51) 8:37

17 days ago8:37

8:37

In this episode of The Small Business Sweet Spot , I get into Google Search Console (GSC) and the six key insights it provides to help you improve your website ranking and visibility on Google. If you've ever wondered what keywords bring visitors to your site, where your pages rank in search results, or how to get more clicks and traffic , GSC is the free and user-friendly tool that gives you the answers. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . 🗞️ Newsletter - Digital Marketing Takeaway If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.…

1
43 Blog Post Ideas for Interior Designers (EP50) 11:23

24 days ago11:23

11:23

Just what the title says, 43 blog post ideas. Enjoy! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . 🗞️ Newsletter - Digital Marketing Takeaway If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.…

1
Beyond Blending In - The LuAnn Nigara Approach to Business Distinction (Bonus EP45) 36:37

29 days ago36:37

36:37

My favorite snippet from LuAnn in this interview is her Snickers analogy to a distinct business. I'm not even gonna summarize it. You'll have to hear it yourself around the :25 minute mark. In this episode of Small Business Sweet Spot, LuAnn Nigara, a powerhouse in the creative business world, shares her years of entrepreneurial experience as the host of the "A Well-Designed Business" podcast, author of multiple best-selling books, and co-owner of an award-winning window treatment retailer. Our conversation covered what it truly means when LuAnn says "excellence is a decision" and how service-based business owners can stand out in saturated markets. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . 🗞️ Newsletter - Digital Marketing Takeaway If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.…

1
Should You Invest in SEO? A Strategic Guide for Service-Based Businesses (EP49) 9:52

4 weeks ago9:52

9:52

As much as I love SEO, I'll be the first to tell you – it's not for everyone. Some businesses just won't benefit from traditional SEO strategies, and that's okay. Take a nail salon, for instance. Their clients aren't spending days researching where to get their nails done. They're making quick decisions based on location and reviews. But for many service-based businesses, SEO can be a game-changing investment. This episode I share insights on exactly who needs SEO and how to know if you're ready to implement it in your marketing strategy. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . 🗞️ Newsletter - Digital Marketing Takeaway If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.…

1
Content Gap Analysis Using AI (EP48) 10:41

5 weeks ago10:41

10:41

We're gonna get into the what, why, and how of content gap analysis. Learn about the AI tools and prompts used for identifying content opportunities against competitors' websites. 00:55 Understanding Content Gap Analysis 01:15 Using AI for Content Gap Analysis 03:13 Exploring Rival Flow AI Tool 06:31 Manual Content Gap Analysis Techniques 07:18 Brand Blueprint and Business Clarity 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . 🗞️ Newsletter - Digital Marketing Takeaway If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.…

1
Breaking Free from "Shoulds" - A Talk Around Procrastination (Bonus EP44) 39:39

6 weeks ago39:39

39:39

My favorite snippet from Carly in this interview... " All the things that, really, truly inspire you get prioritized and procrastination is actually there to help you stay on priority. Which is hysterical because we judge it and we think that we're not supposed to be doing it, but it's taking you off and taking you away from low priority items. " Most entrepreneurs, business owners, and leaders have, at some point, felt stuck. Maybe it’s a slowdown in business, an overwhelming to-do list, or just a nagging sense of frustration. Often, we think we’re procrastinating—but what if procrastination isn’t the problem? What if it’s actually a sign pointing us in the right direction? I sat down with Human Behavior Specialist, Carly Pepin, to talk about procrastination, unrealistic expectations, and why we should stop beating ourselves up for what we’re not doing. Instead, she suggests, we should use procrastination as a tool to better understand what actually drives us. Timestamps 01:28 Understanding Procrastination 04:13 Reframing Tasks for Fulfillment 06:51 Content Creation Strategies 10:35 Balancing Priorities and Expectations 15:05 Linking Tasks to Personal Values 19:54 Reflecting on Life Purpose 20:37 Finding Meaning in Daily Actions 20:45 Procrastination and Purpose 20:58 Redefining Success and Purpose 21:23 Personal Stories of Purpose 23:34 Monetizing Your Passions 25:44 Understanding Shame and Pride 32:42 Balancing Pride and Humility 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . 🗞️ Newsletter - Digital Marketing Takeaway If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.…

1
How to Rank in AI Search Engines. A No-BS Guide for Solopreneurs. (EP47) 7:29

7 weeks ago7:29

7:29

People aren't just using Google anymore. There's perplexity, there's ChatGPT... the phones are even coming out with their own solutions. So how can you get your business to show up in all of these new special search tools? That's what we're going to talk about today. Also in this episode, I'll share a digital marketing tool recommendation and follow that up with suggestions for other episodes of mine that are related to today's episode and also of other podcasts that I've enjoyed recently, both in business and personally. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . 🗞️ Newsletter - Digital Marketing Takeaway If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.…

1
Expand Your Blog Topics with Tangential Content for More Website Traffic (EP46) 5:39

9 weeks ago5:39

5:39

Want to get in front of more of your ideal audience without always talking about what you do? In this episode, I'm sharing a smart and simple content strategy that helps you reach more people and grow your business. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here 🗞️ Newsletter - Digital Marketing Takeaway If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.…

1
The Missing Piece Beyond Tools and Tactics for Solopreneur Growth (Bonus EP43) 31:51

9 weeks ago31:51

31:51

My favorite social sharing snippet from Fabienne in this interview... " Real action does not come from conscious willpower. It comes from what you really believe. " In this episode, Fabienne discusses the barriers that prevent women entrepreneurs from achieving greater success in their businesses. She shares tactically how women can reclaim their time by identifying and eliminating time-wasting activities and delegating tasks. Fabienne also explains her unique quadrant system for assessing activities based on their contribution to business growth and advocates for the power of community and mentorship in overcoming these challenges. Discover actionable insights to turn 'wanting' into intentional growth and make your entrepreneurial journey more productive and fulfilling. Time Stamps 01:25 Discovering Fabienne's Inspirational Quotes 03:35 Fabienne's Coaching Journey and Sweet Spot 04:36 Overcoming Challenges for Women Entrepreneurs 05:25 Leveraging Time for Business Growth 11:02 Unique Brilliance and Time Management 15:04 The Power of Subconscious Beliefs 20:57 The Importance of Mentorship and Community 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . 🗞️ Newsletter - Digital Marketing Takeaway If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.…

1
If I Was Starting SEO in 2025, I'd Do This (EP45) 4:01

9 weeks ago4:01

4:01

AI search is shaking things up, and if you’re wondering how to keep your website relevant, you’re not alone. SEO today isn’t about checking off boxes and then moving on to the next task. In this episode, I’m sharing how I’d approach SEO right now, with AI in the mix, and I think it's much more fun than traditional SEO. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here 🗞️ Newsletter - Digital Marketing Takeaway If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.…

1
4 Creative Ways to Partner for Growth and Opportunity (Bonus EP42) 32:55

10 weeks ago32:55