Consistency is Key (Bonus EP18)

Small Business Sweet Spot

The best social sharing snippet from this interview is by far... "put you front and center in your marketing, whether that's your face, whether that's your voice, whether it's video, like it doesn't have to be, it doesn't have to take any specific form, but just don't hide, like you speak the way you speak. Share what matters to you. I mean, show your face at least, like even if it's just a photo be a human, like be as you, as you can. And that is what really makes your marketing stand apart. That's the only thing you have that no one else has or can ever have is you. So putting that front and center is so important and so powerful."

In this episode I talk with marketing coach, Lauren Tilden. She talks about the concept of 'content packaging,' and the importance of properly presenting content to capture audience interest. How small details like thumbnails, titles, and subject lines can significantly impact engagement. The role of AI in content creation, highlighting its usefulness in idea generation but stressing the need for personal touch. She also shares insights on the importance of consistency and accountability in executing marketing plans, the impact of mindset and habits on business success, and offers book recommendations that have influenced her approach.

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