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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by ABC listen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ABC listen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sunday Extra presents a lively mix of national and international affairs, analysis and investigation, as well as a lighter touch.
Content provided by ABC listen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ABC listen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sunday Extra presents a lively mix of national and international affairs, analysis and investigation, as well as a lighter touch.
Nathalie Cabrol has had a stellar career as an astrobiologist combining her passion for nature with her obsession with space. She has explored the most extreme environments on earth including the high lakes of the Andes where she has found life in the most inhospitable places. This gives her hope of finding evidence of life on some of our neighbouring planets and moons, including Mars and Titan, Guest: Nathalie Cabrol, Director of the Carl Sagan Centre at th SETI Institute…
Opera has a reputation as entertainment for the upper classes, but a new opera company is determined to demystify opera and make it accessible to all. The T-Shirt Opera Company is performing their show "Opera Unmasked: Arias and Anecdotes" at the upcoming Flinders Fringe Festival . Guests: Katie Fisher (Producer), Chloe James (Mezzo Soprano), Lisette Bolton (Soprano), James Billson (Baritone) and Julian Wade (accompanist) Click here for the Flinders Fringe Festival program .…
As the 3rd anniversary of the invasion of Ukraine approaches, could President Trump's relationship with Putin improve the prospects of peace? But at what cost for Ukrainians. Zakhida Adylova spoke to Sunday Extra at the start of the war and joins us again. Guest: Zakhida Adylova, freelance journalist…
Investigative journalist and author Tim Schwab mounts a forceful case against the Bill Gates's billionaire philanthropy in The Bill Gates Problem: Reckoning With the Myth of the Good Billionaire.
As Myanmar marks the fourth anniversary of the military coup, the country is in turmoil. Ethnic based and opposition based armies are reclaiming territory at a rapid pace. But on the Myanmar - Thai border, there are criminal cartels running scam centres staffed by hundreds of trafficked workers. While the border regions remain ungoverned is there any way to stop these illegal operations? Guest: Sebastian Strangio, Southeast Asia Editor, The Diplomat…
The image of a women crocheting or knitting is one that historically has been associated with domesticity, but in fact there is a long history of women using craft as means of expressing themselves politically. And now collective actions like yarn bombing are bringing craft into the public square - sometimes literally - and bringing women from across the globe together through craftivism. Guest: Gemma McKenzie, Post-Doctoral Fellow at the Florence Nightingale Faculty of Nursing and Organiser of the Threads of Protest Exhibition…
Earthquakes, cyclones and volcanic eruptions have always been part of life on the 80 islands that make up Vanuatu, but the frequency and severity of these natural disasters has the region increasingly concerned.
Sashi Perera has followed an all too common path from a career in the law to a career in comedy. Born in Colombo, she grew up in Perth after living in Dubai and Muscat. After becoming a lawyer, she disappointed her parents by giving it up for a life on the stage. Now she has been invited back to Sri Lanka as a guest of the Galle Literary Festival. Guest: Sashi Perera, stand up comic, writer and recovering lawyer…
Australia's most awarded playwright explores the complicated and compelling character of Julian Assange in her new play premiering at the Malthouse Theatre in Melbourne this month.
Kings Cross in Sydney has a reputation as the the home of sex workers, strip clubs and organised crime. But what is it really like today? A new walking tour takes participants on a journey through the legal and social history of the area recounting how the area has changed over time, as laws have changed and society has changed. Two of the tour guides share some of the highlights of the tour. Guests: Joanna Megan, sex-worker and CEO of the Sex Worker Outreach Project Katie Green, CEO of the Inner City Legal Centre You can join the waitlist for a spot on the tour here: Sex Work: A Legal and Social History Walking Tour…
In a bid to tackle credit card fraud, MasterCard has announced it plans to get rid of credit and debit card numbers and replace them with biometric authentication.
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