The Tie-In podcast

57:18

This week on “The Tie-In,” Zena and Mark chat with Lilian Liu about maximizing the benefits of finding sustainable solutions across a variety of art forms. Tech-forward solutions are becoming the new standard, but there’s still a long journey ahead in getting everybody on board. It used to be that companies needed to find the road map. Now that we have them, it’s all about getting support in executing those plans. Implementation is a cultural, communal effort, and this process is the kind of change that yields results. The time for giving up when the going gets rough is over. Thinking about the results from the beginning helps keep organizations holding course. The fashion industry where consumers, many of whom want sustainably ethical products, have a closer connection with brands and their sustainability. We have lessons to learn from other industries and this conversation is a great start. Visit Lilian’s website to keep up with all the amazing things she’s accomplishing. This class act eats and leaves no crumbs (as all sustainable influencers should): https://lilianliu.com/ Please like & follow “The Tie-In” here: @the_tie_in_pod You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here: Zena Harris on LinkedIn Mark Rabin on LinkedIn…

The Tie-In

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S2, E9: In The Field with Zena and Green Spark Group, Australia Edition! 48:18

13 days ago48:18

48:18

This week on “The Tie-In,” Zena takes her team down under. She’s got the scoop on how various entertainment professionals are thinking about sustainability in Australia, and her Green Spark team is going to be a part of this movement! We’re thrilled to highlight a couple of folks doing great work - Zachary Lurje and Sarah Tosone, sustainability consultants on film and TV productions. We hope you learn a little something about where the industry is going and how collective action will take it further. Sarah Tosone, sustainability consultant: https://www.imdb.com/name/nm3504555/ Zachary Lurje, sustainability consultant: https://cosmocreative.au/cosmo-creative-sustainability https://www.linkedin.com/in/zaclurje/ Here is the Open Letter in IF magazine that was mentioned in the interview with Zach: https://if.com.au/open-letter-a-call-for-leadership-and-collective-action-on-sustainability/ Please like & follow “The Tie-In” here: @the_tie_in_pod You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here: Zena Harris on LinkedIn Mark Rabin on LinkedIn…

The Tie-In

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S2, E8: Sustaining the Cultural Climate of LA and Beyond with “Overdrive Energy Solutions” Founder & President, Neel Vasavada 44:46

20 days ago44:46

44:46

This week on “The Tie-In,” Zena and Mark learn about the amazing work Neel Vasavada and his team at “Overdrive Solutions” have been doing to help heal LA after the devastating fires. It’s bigger than a matter of dollars or politics. It’s a complete cultural shift that needs to happen if we want our great cities to survive and thrive. Neel’s sustainable efforts are proving that diesel alternative methods to power equipment and work trucks are the best practice in every conceivable way. When you’re presented with the benefits of implementing working green tech at every turn and people still refuse to adapt with them, it becomes clear how rooted in mindset hangups the public’s hesitation to get on board really is. Even in such desperate situations as the LA Fire disaster, people will find ways to argue against cleaner energy sources and practices. We are proud to share the story of someone who fights for our world, regardless of the naysayers or the ignorant. Our team is grateful for Neel’s words, insight, innovation and actions. Please, check out “Overdrive Solutions” and all the awesome things they’re doing right here: https://www.overdrive.rocks/who-we-are Everyone needs to do their part. Community is what will truly win the battle. Please visit or forward the LA Disaster Relief Navigator if you or anyone you know needs help: https://wildfires.betterangels.la Please like & follow “The Tie-In” here: @the_tie_in_pod You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here: Zena Harris on LinkedIn Mark Rabin on LinkedIn…

The Tie-In

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S2, E7: Wild and Exploring “Burning Man” through Virtual Reality with Athena Demos, Co-Founder and CEO of Big Rock Creative 53:15

27 days ago53:15

53:15

This week on “The Tie-In,” Zena and Mark join the giant communal efforts behind “Burning Man” with all around fun generator, Athena Demos. Get ready, Playa One, cuz live events are going virtual. It’s the new reality! Athena has been involved in Burner activism for years, and you won’t want to miss our exploration into how, through clever problem-solving, Athena is integrating a VR experience with the festival we all know and love. Her group is having a blast in this new entertainment arena, but they’re also building sustainable platforms for the community. “Burning Man” is more than just an event. It’s a collection of stories, and we’re proud to celebrate the people like Athena who are educating the public about new ways to interact with it. Please visit https://burnersphere.com to get connected, literally and communally. Please like & follow “The Tie-In” here: @the_tie_in_pod You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here: Zena Harris on LinkedIn Mark Rabin on LinkedIn…

The Tie-In

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S2, E6: The Modern Medieval Catapult Master, Set Construction Coordinator Joe Madziak 59:47

5 weeks ago59:47

59:47

This week on “The Tie-In,” Zena and Mark discuss modular sets and more with Set Construction Manager Joe Madziak, the man behind the magic for the last five seasons of “Suits” and many other TV shows! Come with us and journey through the rich history of set construction, and get ready for some iconic stories behind-the-scenes of your favorite TV shows! The industry is certainly changing, and while designers had more power back in the day, some positive changes are occurring as well. It’s way safer, because you wouldn’t believe the places those crews used to rig, and it’s also way more sustainable. There’s lots of work still to do, but people like Joe have embraced environmental responsibility and saved their producers money in the process. Reusing set pieces is the key! Our next step is to collaborate on reuse opportunities at the local level. Join us by demanding your favorite production companies take this seriously. It’s cool to reuse! Please like & follow “The Tie-In” here: @the_tie_in_pod You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here: Zena Harris on LinkedIn Mark Rabin on LinkedIn…

The Tie-In

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S2, E5: Getting to the Bottom of what Sustainability Means in Media with Film Creative, Robert Diaz LeRoy 1:28:12

6 weeks ago1:28:12

1:28:12

This week on “The Tie-In,” Zena and Mark celebrate the return of a previous guest, the filmmaker of all trades, Robert Diaz LeRoy! The gang gets candid about how the industry and the world need to act. It’s Robert’s estimation that we can be a part of the problem, landscape, or solution. Turning a blind eye to environmental dangers caused by our misuse of power is ignorance incarnate, and Robert is trailblazing in the industry to make a difference. On the upcoming show “Dark Gospels,” the mystery surrounding the death of a possessed girl is dissected, and those involved must face the consequences of their actions. Robert’s facing the consequences of our collective lifestyle and pushing for sustainability (aka: dynamic equilibrium) on his sets. “Dark Gospels” went indie in order to maintain an impressive amount of sustainability, and we could not be more excited about how he approaches his work. Climate change is as real as the stars we see up above, and we see Robert leading all of us into a more sustainable age. Check out our first ever YouTube episode with Robert. This was when we started, and the team was still figuring out “the Tie-In.” - https://youtu.be/u4hRlqNyhq0?si=RqRjuVQ77EbR9Y1a Please like & follow “The Tie-In” here: @the_tie_in_pod You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here: Zena Harris on LinkedIn Mark Rabin on LinkedIn…

The Tie-In

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S2, E4: Rethinking LA as a Livable Community with Showrunner, Lindsay Sturman 1:13:33

7 weeks ago1:13:33

1:13:33

This week on “The Tie-In,” Zena and Mark get curious with show-runner and Livable Communities Initiative Co-Founder, Lindsay Sturman. Working on set helped Lindsay learn how to seek innovative solutions and encourage others to do the same. She and everyone in her organization wants the LA community to feel good when they walk down the street. One of their many plans is to increase walkability in the many gorgeous historic main streets, and keeping all generations protected from vehicles is their primary goal. We all have to get our coffee stroll in somehow, so it may as well be done safely. Bikes are the one thing that closes the gap between walking and a car, and we think, especially with the advent of cargo bikes, that they’re the happiest mode of transportation. Check out Lindsay’s awesome podcast, “Bike Talk” - https://biketalk.org You can also keep track of, and get involved with, the Livable Communities Initiative by visiting their website here: https://www.livablecommunitiesinitiative.com We recommend watching this episode on YouTube so you can engage with the visual component of our conversation: https://youtube.com/@the-tie-in?si=rUHpooyajyNpmYn2 Please like & follow “The Tie-In” here: @the_tie_in_pod You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here: Zena Harris on LinkedIn Mark Rabin on LinkedIn…

The Tie-In

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S2, E3: Focusing All Film Departments on Waste Reduction with Camera Operators, Alex Coyle and Allison Elvove from “Local 600” 53:27

8 weeks ago53:27

53:27

This week on “The Tie-In,” Zena and Mark touch base with the e-waste management and sustainability dynamic duo that is Allison Elvove, Local 600 Sustainability Committee Western Region Chair, and Alex Coyle, Western Region Member (@icglocal600). Their work involves much more than making sure studio cameras capture all the images we love to watch in post. They’re hosting panels with organizations like NAB Show ( https://cloud.e.nabshow.com/2025/ ) and leading the camera department’s union by educating them on how the department as a whole contributes to sustainability. Understanding what your jobs have to do with sustainability is going a step beyond planting trees or picking up trash, and we admire the forethought and effort people like Alex and Allison exert in going there. It will take the entire entertainment community to make the best possible future happen, and including sustainability in the conversation before shooting will help avoid potentially hazardous practices down the production road. Let’s empower film crew members and the world by spreading the word! Please visit the Local 600 sustainability website to see how you can get involved. Please like & follow “The Tie-In” here: @the_tie_in_pod You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here: Zena Harris on LinkedIn Mark Rabin on LinkedIn…

The Tie-In

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S2, E2: Supporting Sustainable Stakeholders in Live Music with Industry Trailblazer, Amy Morrison 59:10

9 weeks ago59:10

59:10

This week on “The Tie-In,” Zena and Mark discuss what it takes to create sustainability in the live music industry from the fabulously famous Amy Morrison, leader of the “Music Sustainability Alliance” (@msa.action). MSA is mobilizing the industry to change its operations and use its platform for cultural impact. Amy’s talent for forging connections and invigorating existing systems, instead of reinventing the wheel, has led to a return to grassroots efforts in the scene. By understanding the economics behind who drives the language, we can elevate creative groups working in sustainability. It’s all about education, proving facts, debunking myths, and getting motivated activists the materials they need to thrive. Amy has helped accomplish all those things and more, but we can’t stop now. Help us help her and the other sustainably savvy individuals on her team by spreading word about their cause. Like, subscribe, and support the work of artists who support sustainability. You can follow Amy’s efforts by joining the MSA through their website: https://www.musicsustainability.org Please like & follow “The Tie-In” here: @the_tie_in_pod You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here: Zena Harris on LinkedIn Mark Rabin on LinkedIn…

The Tie-In

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S2, E1: Innovating a Shift in Sustainable Language with “Ecodeo” CEO, Liz Rubin 50:33

10 weeks ago50:33

50:33

This week on “The Tie-In,” Zena and Mark talk about climate communications with the CEO of “Ecodeo” (@ecodeo), Liz Rubin, a true talent who is also one of our good friends! Listen in and learn about the reality of eco-products and more. The truth is, eco-corporations can become so focused on building that they forget to communicate. “Green hushing” is real, and it’s through organizations like “Ecodeo” that we bring the visibility that’s necessary to generate the right capital. If we can achieve this, those working in sustainability would feel less pressure. Help us amplify existing content that centers around or even features sustainability, and please share this podcast wherever you can. Please visit their website and follow their phenomenal work, just like we’re going to do: https://ecodeo.co Please like & follow “The Tie-In” here: @the_tie_in_pod You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here: Zena Harris on LinkedIn Mark Rabin on LinkedIn…

The Tie-In

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S1, E28: Our Bow “Tie-In” Holiday Special - The Season One wrap out with Zena & Mark 42:45

12 weeks ago42:45

42:45

Summarizing 2024 and our interviews, key themes, and teasers for 2025 This week on “The Tie-In,” Zena and Mark chat about some memorable moments from our season one interviews and experiences. From early interviews like our Coachella convo with Ken Deans, to learning about what it takes to bring sustainability to fiction with authors Steve Willis and Genevieve Hilton, there are too many enriching moments to list them all. We are looking forward to 2025, and “the Tie-In” team couldn’t be more excited about the possibilities! There’s a ton to look forward to, including, but not limited to, a great share of innovative ideas with the iconic Amy Morrison from the MSA and a live podcast at SXSW in Zena’s home state, Texas! We appreciate everyone who has shown their support as we’ve tried to grow our podcast for the good of all those who seek sustainability onscreen, onstage, and beyond. The best holiday gift would be a five star review, so take a moment to do so if you’re feeling those “good cheer” vibes. We wish you all the best in the coming days, and just know, in the fight to preserve our planet, you’re never alone. See you in season two! Please like & follow “The Tie-In” here: @the_tie_in_pod You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here: Zena Harris on LinkedIn Mark Rabin on LinkedIn…

The Tie-In

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S1, E27: From the Field - Amsterdam 1:02:03

13 weeks ago1:02:03

1:02:03

Extra, extra! This week on “The Tie-In,” take a trip with Mark behind the scenes of sustainability in action. This time he’s in the field in Amsterdam, where tons of wonderful innovations are underway. Don’t miss Mark showing us his recent visit to The Netherlands. *If you watch the episode on YouTube* - There’s tons of great photos and clips that will transport you backstage: https://youtube.com/@the-tie-in?si=k_IVd3h51BnEyCNz Please like and subscribe. If you’re anything like us, these windows into what’s happening around the world get us excited about what’s possible closer to home. Stay tuned for a revealing look into the day and life of a sustainable CEO. Our Mark has fresh photos and exclusive interviews with Tobias Wilbrink and Marty Keizer from “GreenScreen NL” (@greenscreennl) and “AdGreen NL” (@weareadgreennl), as well as Peter Paul Van Voorst from “Skoon” (@skoonenergy). We think the world is going to get to know these activists very soon, and by listening to this episode, you’re one step ahead! Let’s take Sustainability live and have a little fun in the process! After you check this episode out, check out the many cool things our guests are working on. Visit their website to take your first step into a more enlightened world: https://www.greenscreen.nl https://www.skoon.world/ Please like & follow “The Tie-In” here: @the_tie_in_pod You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here: Zena Harris on LinkedIn Mark Rabin on LinkedIn…

The Tie-In

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S1, E26: Talking Sustainable Production with Zsofia Szemeredy from Green Eyes 59:27

14 weeks ago59:27

59:27

Mark and Zena dove into sustainable production with Zsofia Szemeredy on this week’s episode of The Tie-in and how the conversation starts early and the approach is holistic to achieve meaningful strides towards sustainability on large movie productions. Zsofia has held several positions in the industry from “glorified popcorn pusher” to working at albert, to now running Green Eyes (@greeneyesfilmprod) and she shares her perspective from both the UK and Hungary on what’s going on on the ground and what she sees as a sustainable path forward for the film and tv industry. https://greeneyesproduction.com/ Green Eyes are on Sustainability, and we want all eyes on Zsofia’s work! https://www.imdb.com/name/nm8783212/?ref_=ext_shr_lnk Please connect with the “Green Eyes” team to stay up to date on all the fabulous projects they’ve got cooking. https://www.linkedin.com/in/zs%C3%B3fia-szemer%C3%A9dy-70659323?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Please like & follow “The Tie-In” here: @the_tie_in_pod You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here: Zena Harris on LinkedIn Mark Rabin on LinkedIn…

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S1, E25: Taking Climate to a more Sustainable Future with authors Steve Willis and Genevieve Hilton (Jan Lee) 46:55

15 weeks ago46:55

46:55

This week on “The Tie-In,” Zena and Mark talk with authors Steve Willis and Genevieve Hilton (aka Jan Lee) about their latest novel promoting climate influence, “Fairhaven: A Novel of Climate Optimism.” This story centers around a girl born in Penang, Malaysia, who has seen the harmful effects of climate change firsthand. The authors have dedicated this book to those who are striving for a future that doesn’t suck, and there are many groups of people of varying walks of life that have supported the book. Many have even added it to their book clubs, and we hope you will too. There is great power generated when creative minds come together, and while sustainable batteries can help, the solution begins with us. We really appreciated this opportunity to discuss work with two such passionate individuals, and this reminds us that it isn’t all about that delicious TV and Film that we cherish. Books need love too! This is climate storytelling! You may find the book here: https://www.amazon.com/dp/B0CW1LP4L1 - and if you take a look, let us know what you think of the book. I’m sure there will be plenty to discuss for all climate influencers, and you can help support Steve and Genevieve on their future projects by leaving a great review of their revolutionary work online. Please like & follow “The Tie-In” here: @the_tie_in_pod You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here: Zena Harris on LinkedIn Mark Rabin on LinkedIn…

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S1, E24: Shining a Light on Sustainability in Advertising with “Ad Green” Global Director, Jo Fenn 47:14

16 weeks ago47:14