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How Can You Balance AI and Human Touch in Your Content Strategy? (With Andy Crestodina)

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Manage episode 429521488 series 3587089
Content provided by Scott Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Content strategist and thought leader Andy Crestodina joins us to explore the balance between leveraging AI technology and preserving the irreplaceable human touch in marketing.

What is AI good at? What is it not good at when it comes to content? What are the pitfalls of over-reliance on AI?

How can humans and AI work together to make great content that stands out and forms connections?

You'll learn how to strategically integrate AI as a tool to enhance your content creation process without losing the authenticity and trust that human audiences continue to demand.

Andy's company - Orbit Media

LinkedIn - Andy Crestodina

Andy's Book - Content Chemistry

  continue reading

6 episodes

Artwork
iconShare
 
Manage episode 429521488 series 3587089
Content provided by Scott Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Content strategist and thought leader Andy Crestodina joins us to explore the balance between leveraging AI technology and preserving the irreplaceable human touch in marketing.

What is AI good at? What is it not good at when it comes to content? What are the pitfalls of over-reliance on AI?

How can humans and AI work together to make great content that stands out and forms connections?

You'll learn how to strategically integrate AI as a tool to enhance your content creation process without losing the authenticity and trust that human audiences continue to demand.

Andy's company - Orbit Media

LinkedIn - Andy Crestodina

Andy's Book - Content Chemistry

  continue reading

6 episodes

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