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Why Do People Love Brands Who Embrace Community Marketing? (with Mark Schaefer)
Manage episode 429521489 series 3587089
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Globally recognized marketing strategist and bestselling author Mark Schaefer began to notice the shift toward community marketing as he wrote Marketing Rebellion and then Belonging to the Brand. This book contains insights, frameworks, and research showing how companies can harness the ultimate marketing strategy – community.
You’ll hear how community marketing goes beyond traditional methods, fostering deeper emotional connections and sustained customer engagement. Mark shares compelling examples of brands successfully implementing community-focused strategies, demonstrating the game-changing benefits of increased collaboration, advocacy, trust-building, and revenue.
Learn how to transform your marketing efforts by adopting the right mindset to create your community.
Mark’s website - BusinessesGrow.com
Mark’s book on Amazon – Belonging to the Brand
Mark on LinkedIn
Mark on X
6 episodes
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