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Why Behavioral Science is Better Than Marketing Science with Nancy Harhut
Manage episode 431766299 series 3587089
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Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, takes us into the fascinating world of behavioral science and reveals how it can completely evolve your marketing strategy and generate next-level results.
We explore critical concepts like availability bias, information gap theory, and more to learn how they can shape audience reactions and decisions.
You’ll get practical advice on concepts like balancing positive and negative messaging, transparency, and the power of humanizing your content.
Join us as we demonstrate how behavioral science is better than marketing “science.”
Nancy's Book - Using Behavioral Science in Marketing
Nancy's company - HBT Marketing
Nancy on Linkedin - Nancy Harhut
9 episodes
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