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The Awe Factor: Transforming Ordinary Events into Unforgettable Experiences
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In this captivating episode of the Event Innovator Show, host Phil Mershon sits down with marketing guru Mark Schaefer to explore the art of creating memorable events and marketing strategies. Mark shares insights from his event, The Uprising, and discusses his upcoming book, "Audacious: The Rebel's Guide to Disruptive Marketing."
Listeners will discover the power of creating "awe" in events, the importance of humanizing marketing in an AI-driven world, and strategies for fostering meaningful connections among attendees. Mark reveals how intentional event design, from music to shared experiences, can create lasting impressions and drive business success.
This episode is a must-listen for event planners, marketers, and business leaders looking to break free from conventional approaches and create truly unforgettable experiences. Packed with practical tips and inspiring ideas, this conversation will challenge you to rethink your approach to events and marketing in the modern age.
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