The Event Innovator Show is your go-to podcast for fresh ideas and breakthrough strategies in the event industry. Whether you're launching your first event or looking to reignite the impact of an established one, join host Phil Mershon—event strategist, coach, and author of Unforgettable: The Art and Science of Creating Memorable Experiences—as he interviews leading event creators and innovators. Each episode uncovers the secrets behind successful events, exploring everything from cutting-ed ...
…
continue reading
Man in the Pew serves Christian men who seek to follow Christ in all of life – at work, at home, at church and at play. We do this through weekly podcast shows, articles and other resources. History Man in the Pew started with a simple thought while Phil prayed on the beaches of Florida’s Gulf Coast. Where do Christian men turn to find encouragement and inspiration during the week as they face battles at work, at home, and at play? What if there was a show bringing the voices of experts and ...
…
continue reading
1
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
Jasravee Kaur Chandra
“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital market ...
…
continue reading
Join Heather each Tuesday for new episodes on creating growth and sustainability in your business online, with awareness and visibility online and from your social media content. Listen in to get the scoop on what strategy is working to help Christian business leaders just like you so that you can be inspired, encouraged and empowered to lead well with a biblical worldview with your social media marketing efforts and create community, humanize your brand and build relationships while making ...
…
continue reading
1
Cultivating Community: The Secret Sauce for Unforgettable Events
1:10:09
1:10:09
Play later
Play later
Lists
Like
Liked
1:10:09
In this episode of the Event Innovator Show, host Phil Mershon sits down with community-building expert Shanna Lynn to uncover the essential ingredients for creating memorable events that foster lasting connections. Discover how to transform your event from a simple gathering into a vibrant community experience. Shanna shares insider tips on: Pre-e…
…
continue reading
1
From Sensory Overload to Serendipity: Crafting Events for Every Brain Type
1:10:09
1:10:09
Play later
Play later
Lists
Like
Liked
1:10:09
In this eye-opening episode of the Event Innovator Show, host Phil Mershon sits down with neurodiversity expert Dr. Matt Zabreski to explore the often-overlooked world of neurodivergent event experiences. From ADHD to autism, discover how up to 30% of your attendees might be processing your event differently - and learn practical strategies to make…
…
continue reading
1
The Secret Ingredients of Memorable Events: A Baker's Perspective
34:06
34:06
Play later
Play later
Lists
Like
Liked
34:06
In this episode of the Event Innovator Show, host Phil Mershon sits down with Josh Allen, a master baker and founder of Companion Bakery, to explore the fascinating parallels between artisanal bread-making and event design. Discover how the four basic ingredients of bread - flour, water, salt, and yeast - mirror the essential elements of unforgetta…
…
continue reading
1
122 - Avoiding Brand Transgressions: Key Lessons Learned. Conversation with Prof. Shailendra Pratap Jain & Prof. Shalini Sarin Jain
53:50
53:50
Play later
Play later
Lists
Like
Liked
53:50
SUMMARY The episode highlights the importance of leadership, accountability, transparency, and empathy in crisis management. The professors emphasise that brands need to proactively address potential transgressions and build a culture of authenticity to navigate challenging situations. Highlights 🎯 The professors use real-life examples like Boeing,…
…
continue reading
1
The 15% Rule: Transforming Networking for Introverts and the Socially Anxious
54:36
54:36
Play later
Play later
Lists
Like
Liked
54:36
In this eye-opening episode of Event Innovator, host Phil Mershon sits down with LinkedIn expert and author Michaela Alexis to explore the often-overlooked world of social anxiety in networking situations. Michaela, drawing from her forthcoming book "No Fear Networking," shares her personal journey from agoraphobia to becoming a sought-after public…
…
continue reading
1
The Rhythm of Transformation: Designing Events That Resonate Beyond the Venue
55:25
55:25
Play later
Play later
Lists
Like
Liked
55:25
Welcome to another episode of the Event Innovator Show, where we dive deep into the strategies that make events truly unforgettable. In this episode, we explore the art and science of creating memorable experiences that go beyond the typical conference format. Discover how to curate the perfect event playlist, measure success through meaningful met…
…
continue reading
1
Dishing Out Innovation: A Feast of Ideas for Next-Level Event Planning
54:20
54:20
Play later
Play later
Lists
Like
Liked
54:20
On this episode of the Event Innovator Show, host Phil Mershon explores the art of creating memorable events with Abby Rodriguez and Chandice Probst, founders of the Tastemaker Conference. Discover how these innovative event planners transformed a startup idea into the premier gathering for food creators and bloggers. Learn actionable strategies fo…
…
continue reading
1
Elevating Virtual Experiences: The Art of Digital Event Interaction
59:32
59:32
Play later
Play later
Lists
Like
Liked
59:32
The Event Innovator Show with Phil Mershon explores cutting-edge strategies to create unforgettable experiences in the ever-evolving world of events. In this episode, Phil sits down with engagement expert John Chen CSP to unpack the art and science of crafting memorable virtual and hybrid events. John shares his wealth of experience, from working w…
…
continue reading
1
Micro-Moments, Macro-Impact: The Future of Memorable Events
1:00:38
1:00:38
Play later
Play later
Lists
Like
Liked
1:00:38
In this episode of the Event Innovator Show, host Phil Mershon explores groundbreaking strategies for creating unforgettable event experiences. Our guest, Amber Vilhauer, a renowned author and event strategist, reveals how to leverage micro-moments of impact to transform attendees' lives and drive lasting change. Discover innovative approaches to: …
…
continue reading
1
AI-Powered Events: Transforming Attendee Experiences with Yifat Cohen
1:00:48
1:00:48
Play later
Play later
Lists
Like
Liked
1:00:48
In this illuminating episode of The Event Innovator Show, we explore the cutting-edge world of AI-enhanced event planning with expert Yifat Cohen. As a tech-savvy thought leadership catalyst, Yifat reveals how artificial intelligence is revolutionizing the way we create unforgettable event experiences. Discover how AI can take your events from awar…
…
continue reading
1
The Awe Factor: Transforming Ordinary Events into Unforgettable Experiences
58:18
58:18
Play later
Play later
Lists
Like
Liked
58:18
In this captivating episode of the Event Innovator Show, host Phil Mershon sits down with marketing guru Mark Schaefer to explore the art of creating memorable events and marketing strategies. Mark shares insights from his event, The Uprising, and discusses his upcoming book, "Audacious: The Rebel's Guide to Disruptive Marketing." Listeners will di…
…
continue reading
1
Beyond Content: Crafting Memorable Experiences with Dan Miller
38:31
38:31
Play later
Play later
Lists
Like
Liked
38:31
In this episode of the Event Innovator Show, host Phil Mershon sits down with Dan Miller, founder of 48 Days and author of multiple bestselling books. Dan shares his journey of transforming his approach to event planning, inspired by Phil's book Unforgettable: The Art and Science of Creating Memorable Experiences. Listeners will gain insights into …
…
continue reading
1
Welcome to The Event Innovator Show with Phil Mershon (Trailer)
2:35
2:35
Play later
Play later
Lists
Like
Liked
2:35
Discover the secrets to creating unforgettable events with The Event Innovator Show! Join host Phil Mershon, event strategist and author of "Unforgettable: The Art and Science of Creating Memorable Experiences," as he explores cutting-edge strategies and fresh ideas for event success. Whether you're planning your first event or looking to breathe n…
…
continue reading
1
121 - Karuna Rawal on How Nature’s Fynd Marketed NASA’s Incredible Yellowstone Fungus
1:10:35
1:10:35
Play later
Play later
Lists
Like
Liked
1:10:35
Karuna, an entrepreneurial brand builder, shares her journey with Nature’s Fynd, a company that developed a new protein source from a unique fungus discovered in Yellowstone National Park.1. From Outer Space to Your Plate: The Unlikely Origin of Nature’s FyndNature’s Fynd’s story began with a NASA research project aimed at understanding how life co…
…
continue reading
1
120 - Dr. Paul Zak on Immersion Playbook for Customer Transformation - Attention to Impact
50:41
50:41
Play later
Play later
Lists
Like
Liked
50:41
Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. Dr. Paul J. Zak is a Professor of economics, psychology and management at Claremont Graduate University. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness. Highligh…
…
continue reading
1
119 - Proshanjit Dey Master Class on Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and Nestle
1:03:02
1:03:02
Play later
Play later
Lists
Like
Liked
1:03:02
The conversation delves into Proshanjit Dey's (PD) experiences with marketing of nutrition at Dr Reddy's, Kellogg's & Nestle. PD emphasises the importance of understanding the consumer’s cultural context and needs, especially when marketing nutritional products. He shares insights from his experience with Dr. Reddy’s, Kellogg’s, and Nestle, showcas…
…
continue reading
1
344 : Six for Six: Unlocking the Tools and Tips Behind Six Years of Six-Figure Success
30:43
30:43
Play later
Play later
Lists
Like
Liked
30:43
In today's episode I'm sharing with you the top tools and resources I have used during the last 6 years where I have made 6-figures as a business owner. You can find the links to all of these resources in the shownotes on the website : www.sweetteasocialmarketing.com/episode344/
…
continue reading
1
343 : Are you creating Unforgettable Experiences in Your Business (and events)? w/ Phil Mershon
34:15
34:15
Play later
Play later
Lists
Like
Liked
34:15
Social Media Marketing World is an incredibly unique experience. When creating an event, it's important to make it memorable for the attendees. In today's episode, I'm joined by Phil Mershon, Director of Experience for Social Media and Social Media Marketing World as he shares some top things to make an event an unforgettable experience.…
…
continue reading
1
118 - Ben Guttmann on How to Design Messages that Actually Work
49:06
49:06
Play later
Play later
Lists
Like
Liked
49:06
In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers …
…
continue reading
1
342 : Are you Making Wounded Business Decisions?
27:23
27:23
Play later
Play later
Lists
Like
Liked
27:23
Life is full of opportunities for us to become hurt and offended. And sometimes those hurts and offenses stay with us and begin to change how we see life and make decisions. In today's episode, I'm joined by Athena Dean Holtz as she shares her story of how hurt and offense became a driver in her business decision making. If you found today's episod…
…
continue reading
1
341 : How to Communicate you are Shifting your Business Offerings on Social Media
18:21
18:21
Play later
Play later
Lists
Like
Liked
18:21
In today's podcast episode, I'm sharing with you 6 things to consider and think about if you are shifting your business offerings. With the amount of content and information that is daily consumed on social media, it is not safe to assume that all of your followers will simply know what's going on with your business after 1 post. So let's chat abou…
…
continue reading
1
340 : Being an Author in 2024 w/ Pam Farrel
28:41
28:41
Play later
Play later
Lists
Like
Liked
28:41
60 books. Can you imagine writing 60 books? Today's podcast guest as done just that! I am excited for all the authors tuning in today (whether you're an aspiring author or this is your 2nd, 10th or beyond book) to hear the wisdom from Pam as she shares some of her best tips and lessons she's learned over the course of 30 years of authoring books. P…
…
continue reading
1
339 : Takeaways from The Social Media Marketing World 2024 Experience
24:09
24:09
Play later
Play later
Lists
Like
Liked
24:09
Have you wondered what the Social Media Marketing World experience is like? Tune in to today's episode where I share takeaways from 8 people I met at SMMW this year, including Phil Mershon SMMW's Director of Experience. AND tune in to hear how you can attend next year's conference for FREE!
…
continue reading
1
Ep 117 : Phil Mershon on the Art and Science of Creating Memorable Experiences
52:23
52:23
Play later
Play later
Lists
Like
Liked
52:23
The conversation with Phil delves into the transformation from traditional event planning to experience planning, stressing the importance of personalization, engagement, and giving space for the unexpected. Phil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events…
…
continue reading
1
338 : Pitfalls To Avoid When Hiring {For Your Team} w/ Teri Clanton
27:17
27:17
Play later
Play later
Lists
Like
Liked
27:17
Hiring someone new to join your team can be exciting and also intimidating. What if the person ends up not being a good fit? In today's episode, I'm joined by Teri Clanton, an Online Business Manager and Director Operations, as she shares 5 pitfalls a business owner can avoid when hiring someone for their team.…
…
continue reading
1
337 : 6 Proven Strategies to Supercharge Your Social Media Presence for a Stellar 2024
12:55
12:55
Play later
Play later
Lists
Like
Liked
12:55
In today's episode, I'm sharing 6 strategies (+ 1 bonus tip) for how you can supercharge your social media marketing efforts to have a stellar 2024. We'll chat things like branding photos, engaging in trending conversations and website links.
…
continue reading
1
336 : Angela Nash: Boards, Bricks, & Branding - Mastering Social Media Across Markets
27:13
27:13
Play later
Play later
Lists
Like
Liked
27:13
In today's episode I'm joined by Angela Nash who is well versed and has seen great success in using social media across different markets. From a branding house, real estate to running for school board, Angela has learned to leverage the power of social media. If you found today's episode helpful, I'd love to know! Send me an email to heather@sweet…
…
continue reading
1
335 : Content Creation with Conviction: Keeping Faith at the Forefront
13:53
13:53
Play later
Play later
Lists
Like
Liked
13:53
Recently I was at a conference and met several people that were pleasantly surprised to find that I am the exact same person offline as I am online. I believe this is in part due to my transparency and openness around my faith and beliefs. In today's episode I want to talk about how you, as a business owner, can intentionally incoprorate your faith…
…
continue reading
1
334 : Profit over Revenue with Robert & Kaylee Fukui
28:13
28:13
Play later
Play later
Lists
Like
Liked
28:13
Do you know the difference between profit and revenue? Oftentimes we hear about revenue, but profit is just as important! In today's episode I'm joined by Robert & Kaylee Fukui as they share about profit in business, asking the question 'how hard do you want to work' and 3 common mistakes entrepreneurs make when it comes to pricing. If you found to…
…
continue reading
1
Ep 116 : Suraja Kishore on Building Iconic Campaigns & Inspiring Culture
1:03:06
1:03:06
Play later
Play later
Lists
Like
Liked
1:03:06
Explore the challenges, strategies, and learnings behind the two iconic campaigns that you worked on Ariel's 'Share The Load' & Idea's 'What and Idea Sirji' ? How has the meaning of leadership evolved in this dynamic advertising and marketing landscape? What defines a positive agency culture for you ? How can we cultivate future-ready talent within…
…
continue reading
1
333 : 6 Ways for Non-Profits to Grow with Social Media Marketing
20:55
20:55
Play later
Play later
Lists
Like
Liked
20:55
If you're a non-profit wondering how you can have success using social media marketing, this episode is for you. Let's chat about 6 ways you can use social media to share your values, inform and increase loyalty with current stakeholders and supporters and also seek out followers.
…
continue reading
1
332 : Show Up and Shut it Down: Strategies to Helping Teams go to the Next Level w/ Toi Sweeney
22:13
22:13
Play later
Play later
Lists
Like
Liked
22:13
Today's episode is all about teams and how you can take your business and team to the next level. I'm joined by Toi Sweeney as she shares : The biggest mistake business owners make when it comes to their team Strategies you can apply to ensure your team is operating at it's best How to get team members to take greater responsibility over what they …
…
continue reading
I have great expectation that the Lord is going to move this year. In my life and in my business. And - I believe He will do the same in yours. So where are you putting your focus so that you can partner with what He desires to do? Looking for community with fellow Christian entrepreneurs and business owners? Head on over and join my free Facebook …
…
continue reading
1
Ep 115 : Purna Virji on High-Impact Content Marketing - Make Your Content Intentional, Engaging and Effective
42:01
42:01
Play later
Play later
Lists
Like
Liked
42:01
Content is like apparel. In context of this analogy, why do you say content should be treated like Chanel, as an enduring asset? Please explain for my audience how high impact comes from identifying big ideas? What are the common misconceptions here? Same concept, different angles. Could you share some examples to explain this ? How should one iden…
…
continue reading
1
Ep 114 : Sanchita Roy on How Can Brands Be More Meaningful in People's Lives - Havas Meaningful Brands Study
45:50
45:50
Play later
Play later
Lists
Like
Liked
45:50
In a sea of brands, the Meaningful Brands Study dives deep to find those with true substance. What's the core compass guiding this research, and how vast is its impact?What does it mean to be a meaningful brand in the current times? 222% market outperformance is mind-blowing. How do meaningful brands weave purpose into profits, and can this be repl…
…
continue reading
Every Tuesday for the last 6 years we have shown up with a new podcast episode for you. I love hosting and creating new episodes, however, I felt that it was time to take a step back and take a break over the holidays. Tune in to this week's podcast episode - and the final one for 2023 for a quick update from me!…
…
continue reading
1
329 : From Motherhood to Marketplace: How God Works with the Willing with Misty Phillip
25:29
25:29
Play later
Play later
Lists
Like
Liked
25:29
One thing I love about God is that He can and will use anyone. All you have to be is willing. And that's the story of Misty Phillip who joins me on today's podcast episode as she shares her story of how God took her from being a stay-at-home mom to founder of Spark Media, who's mission is to equip Christian podcasters to launch, grow and monetize w…
…
continue reading
1
328 : Encouragement If you Feel Nobody Takes Your Small Business Seriously
25:07
25:07
Play later
Play later
Lists
Like
Liked
25:07
In today's podcast episode I want to share with you some encouragement. It can be easy to get discouraged as we find ourselves in the thick of trying to grow our business, maybe having to do things we're not the best at until we can hire someone, etc. And sometimes, we can start to feel that no one actually takes our business and what we do serious…
…
continue reading
1
327 : Leveraging LinkedIn as a Business Professional w/ Heidi Gollub
26:29
26:29
Play later
Play later
Lists
Like
Liked
26:29
In today's podcast episode, I'm joined by Heidi Gollub as she shares with us how to use LinkedIn the right way. She shares with us 2 success stories, good strategies for using LinkedIn the right way and also somethings not to do. Meet Heidi : Heidi Gollub is a big believer in opening all the doors and saying yes to new adventures. In the past decad…
…
continue reading
1
326 : Every Click Matters and How it Impacts Your Time and Mental Health
21:55
21:55
Play later
Play later
Lists
Like
Liked
21:55
We're all familiar with the social media algorithms. What we engage with we get more of - and that includes the posts where we give angry face reaction or make disapproving comments on. When we comment and engage in that way, we will also get more of that type of content in our feed. And honestly, is that the kind of content we want to be seeing an…
…
continue reading
1
Ep 113 : Eric Holtzclaw on Marketing Effectiveness: Laddering, Content, Lead vs Demand Generation
45:32
45:32
Play later
Play later
Lists
Like
Liked
45:32
What is the concept of Laddering and the 5 Whys ? How does one craft content that converts?Please explain with a case study or example. In an AI-driven era, how does content marketing need to evolve? How does one make content authentic, engaging, and relatable to engage both robots and humans? B2B Marketing: What is the distinction between demand g…
…
continue reading
1
325 : Is Andy Stanley Building on Solid Biblical Ground?
16:45
16:45
Play later
Play later
Lists
Like
Liked
16:45
If you're not familiar with Andy Stanley, he is the pastor of North Point Community Church just outside of Atlanta, GA. He is well known for his books and messages on leadership and influence. If you want to learn more about him, you can do so on his website. At the end of September, him and his church hosted a conference for the parents of LGBTQIA…
…
continue reading
1
324 : How to Accomplish 10x With 1 AI Tool w/ Dustin Stout
25:01
25:01
Play later
Play later
Lists
Like
Liked
25:01
I'm quite certain at this point that fyou've heard the words AI or ChatGPT. AI seems to be what everyone is talking about. Have you had a chance to use it yet? In today's episode I'm joined by Dustin Stout, creator of Magai, a different AI interface that is powerful, intuitive and robust. Dustin shares with us some of the unique features of Magai a…
…
continue reading
1
323 : 2023 Miss Kentucky’s Teen America & How Social Media Has Been Part of The Journey w/ Sophia Todd
22:47
22:47
Play later
Play later
Lists
Like
Liked
22:47
In today's episode I'm joined by Sophia Todd, the 2023 Miss Kentucky's Teen America. Sophia shares with us how she uses social media to share her journey as Miss Kentucky Teen and to advocate for the organization ArtSpoken. Tune in to today's episode to hear from a unique perspective on how you can leverage social media to share your message and ha…
…
continue reading
1
322 : Building an Online Christian Community
15:11
15:11
Play later
Play later
Lists
Like
Liked
15:11
With the rise of social media, creating an online Christian community is now more accessible than ever before. In this episode, I discuss strategies, tips, and best practices for using social media to connect with like-minded individuals, cultivate meaningful relationships, and support one another in faith. Invite Heather to be a speaker at your ne…
…
continue reading
1
Ep 112 : Patrick Fagan on Are You Guarding Your Mind from Control and Manipulation ?
47:08
47:08
Play later
Play later
Lists
Like
Liked
47:08
"Modern technology encourages artful choreography over truth”. What are some instances where the digital marketing world exploits data and predictive models to influence behaviours and beliefs? What ethical concerns arise from the convergence of AI, machine learning, and personal data, specifically regarding privacy, control, and abuse for both con…
…
continue reading
1
321 : How to Leverage YouTube for a HYPER LOCAL BRAND w/ a GLOBAL Audience w/ Jessica Dante
26:37
26:37
Play later
Play later
Lists
Like
Liked
26:37
In today's episode I'm joined by Jessica Dante, owner of Love and London, a very local brand with a global audience as they reach those looking to travel to London. Jessica shares with us how she uses YouTube to grow her audience and get them on her email list. Join us on today's episode as we discuss why Youtube and how you can optimize your descr…
…
continue reading
1
320 : The Flamingo Advantage with Katie Hornor
29:17
29:17
Play later
Play later
Lists
Like
Liked
29:17
In today's episode I'm joined with Katie Hornor as she shares with us about the Flamingo Advantage. What is the flamingo advantage you might ask? God spoke to Katie about being true to who He uniquely made her to be and using it to her advantage to be bold and confident in what He has called her to. Tune in to today's episode to hear more about how…
…
continue reading
1
319 : The 6 Questions Every Business Owner Needs to Answer to Be More Profitable
19:13
19:13
Play later
Play later
Lists
Like
Liked
19:13
Is your business actually profitable? These questions came about in the midst of coaching and new client calls. Let's chat about these six questions you can ask yourself in today's episode.
…
continue reading
1
Ep 111 : Atul Minocha on Is Your Marketing Real or Fake? Sorting Fact from Fiction for Growth
55:35
55:35
Play later
Play later
Lists
Like
Liked
55:35
How have your engineering skills helped you in marketing? How is marketing like a bridge? What is the difference between marketing and sales? Can you explain the distinction using the headlight analogy? What is the difference between "Big M" and "Small m" marketing? How can the obsession with measurable ROI limit marketing potential? Why is pricing…
…
continue reading