Making Cents: Navigating Digital & Print Marketing podcast

26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

Making Cents: Navigating Digital & Print Marketing explicit

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Join host Bill Zirzow each week on "Making Cents," where we dive deep into the world of marketing—both digital and print. Bill engages with a diverse lineup of guests, exploring various marketing strategies, trends, and insights while also sharing personal life stories that inspire and entertain. Each hour-long episode offers valuable takeaways for marketers and entrepreneurs alike, blending expert advice with relatable experiences. Tune in for candid conversations that make sense of the marketing landscape and help you make the most of your marketing dollars!

6 episodes

Making Cents: Navigating Digital & Print Marketing explicit

updated 23 days ago

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6 episodes

All episodes

1
The Energy Matrix of Success: Marketing Insights You Can't Miss! 1:11:52

23 days ago1:11:52

1:11:52

Today’s chat dives headfirst into the wild world of digital and print marketing, where we’re making sense of how to navigate this crazy landscape! We kick things off by talking about how important it is to be omnipresent—meaning you gotta show up everywhere and not just rely on word of mouth. Trust me, if you want to grow, you need to be in people's faces, whether that's through social media, direct mail, or even good old-fashioned face-to-face meetings. We also get into the nitty-gritty of how relationships are your ultimate currency in this game—your network can be a goldmine for opportunities! So, buckle up and get ready for some laughs, puns, and maybe a few unexpected insights as we explore how to make that marketing magic happen! Takeaways: You gotta embrace the hustle, man! Success is all about being persistent and grinding it out, especially in real estate where every lead counts. Networking is key! Building solid relationships can open doors to opportunities you never even imagined were possible in your business journey. Don’t underestimate the power of digital marketing! It's essential to stay omnipresent in the market to keep your name and brand in the minds of potential clients. You are what you listen to! Surround yourself with motivational content and people to reprogram your mindset and boost your success. In the wild world of real estate, it's all about adapting to market changes. Keep your strategies fresh and relevant to thrive! When flipping houses, remember: curb appeal is king! First impressions matter, so make sure your property looks sharp from the outside. Companies mentioned in this episode: Dream Huge Realty Fisher Price Grant Cardone Alex Hormozi…

1
Sip Happens: Rich's Journey from Manufacturing to Winery Success 1:37:29

7 weeks ago1:37:29

1:37:29

Rich from Hickory Vines Winery and Venue joins us to spill the beans on how he’s been crushing it in the business world, especially with the help of TMS+. Right off the bat, he shares how marketing has been a game changer for his winery, helping him connect with the community and book events like nobody’s business. We dive into the nitty-gritty of his journey, from being a blue-collar guy to running a thriving venue where people can relax and celebrate life’s big moments. Rich’s perspective on providing value over profit is refreshing, as he emphasizes the importance of creating memorable experiences for his guests, rather than just focusing on the bottom line. With tales of expansion, community engagement, and a sprinkle of humor, this episode is packed with insights and inspiration for anyone looking to make their mark in the world of hospitality and beyond. Links referenced in this episode: hickoryvineswinery.com hipcamp.com vitro.com…

1
Navigating the Yogurt Universe: From Smiles to Sunshine 1:10:37

11 weeks ago1:10:37

1:10:37

Join us as we dive into a delightful conversation with Mike, the owner of Soul Froyo, a vibrant frozen yogurt and creamery that has quickly become a local favorite. The episode explores the challenges and triumphs of opening the brand after the previous business closed. Mike shares insights on navigating the competitive landscape of dessert businesses, discussing the importance of marketing strategies that resonate with customers, such as leveraging social media and print advertising. We also touch on the significance of creating a welcoming environment for families and how seasonal flavors can hook customers. With a mix of humor and heartfelt anecdotes, this episode is a treat for anyone interested in entrepreneurship and the sweet world of frozen desserts.…

1
Clicks and Giggles with Brian 1:18:59

20 weeks ago1:18:59

1:18:59

This podcast episode dives deep into the world of digital marketing, emphasizing the importance of building trust and providing value to clients. Brian Von Lemden shares his journey from engineering to marketing, highlighting the challenges and rewards of navigating the complex landscape of digital and print advertising. The discussion touches on the significance of understanding client expectations and the necessity of honest communication in fostering successful business relationships. Listeners will gain insights into the nuances of effective marketing strategies, including the distinction between engagement and generating leads. The episode ultimately underscores the transformative impact that genuine service and personal integrity can have on both clients and the marketer's own fulfillment. CVLFEt88QzqoRYnyzG3V…

1
Bills, Bill, Bill Harris 1:24:33

24 weeks ago1:24:33

1:24:33

This month on Making Cents, Bill Zirzow reconnects with Jared Bates, now a key figure at Bill Harris. Jared reflects on his journey from Town Money Saver to running video marketing for the dealership, and how his Lucas football documentaries gained unexpected recognition. The conversation dives into the power of authenticity in marketing, showing how spontaneous, real-life moments often resonate more with audiences than heavily produced content. Jared also shares insights on building strong connections with your team and community, offering valuable lessons for creatives and marketers alike.…

1
Two Old Goats 39:39

24 weeks ago39:39