Growing Sales on the Go: How David Ellis is Driving Revenue While on Holiday

Building in Public with David Ellis

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Added twenty-three weeks ago

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Talkin‘ Politics & Religion Without Killin‘ Each Other

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David French | Friends or Enemies? Overcoming Divides with Justice, Kindness, and Humility in a Polarized America 1:15:36

21 days ago1:15:36

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1:15:36

In this episode, we welcome back David French, columnist for The New York Times , former constitutional attorney, and author of Divided We Fall . We discuss the current state of American democracy, the challenges of political division, and how we can engage in civil discourse despite deep ideological differences. David also shares a personal update on his family and reflects on the profound trials and growth that come with adversity. 📌 What We Discuss: ✔️ How David and his family navigated the challenges of a serious health crisis. ✔️ The rise of political polarization and the factors driving it. ✔️ Why distinguishing between “unwise, unethical, and unlawful” is crucial in analyzing political actions. ✔️ How consuming different perspectives (even opposing ones) helps in understanding political dynamics. ✔️ The role of Christian values in politics and how they are being redefined. ⏳ Episode Highlights 📍 [00:01:00] – David French’s background and his journey from litigation to journalism. 📍 [00:02:30] – Personal update: David shares his wife Nancy’s battle with cancer and their journey as a family. 📍 [00:06:00] – How to navigate personal trials while maintaining faith and resilience. 📍 [00:10:00] – The danger of political paranoia and the pitfalls of extreme polarization. 📍 [00:18:00] – The "friend-enemy" paradigm in American politics and its influence in Christian fundamentalism. 📍 [00:24:00] – Revisiting Divided We Fall : How America’s divisions have devolved since 2020. 📍 [00:40:00] – The categories and differences of unwise, unethical, and unlawful political actions. 📍 [00:55:00] – The balance between justice, kindness, and humility in political engagement. 📍 [01:00:00] – The After Party initiative: A Christian approach to politics focused on values rather than policy. 💬 Featured Quotes 🔹 "You don't know who you truly are until your values are tested." – David French 🔹 "If we focus on the relational, we can have better conversations even across deep differences." – Corey Nathan 🔹 "Justice, kindness, and humility—if you're missing one, you're doing it wrong." – David French 🔹 "The United States has a history of shifting without repenting. We just move on." – David French 📚 Resources Mentioned David French’s Writing: New York Times David’s Book: Divided We Fall The After Party Initiative – More Info Advisory Opinions Podcast (with Sarah Isgur & David French) – Listen Here 📣 Call to Action If you found this conversation insightful, please: ✅ Subscribe to Talkin' Politics & Religion Without Killin' Each Other on your favorite podcast platform. ✅ Leave a review on Apple Podcasts, Spotify, or wherever you listen: ratethispodcast.com/goodfaithpolitics ✅ Support the show on Patreon: patreon.com/politicsandreligion ✅ Watch the full conversation and subscribe on YouTube: youtube.com/@politicsandreligion 🔗 Connect With Us on Social Media @coreysnathan: Bluesky LinkedIn Instagram Threads Facebook Substack David French: 🔗 Twitter | BlueSky | New York Times Our Sponsors Meza Wealth Management: www.mezawealth.com Prolux Autogroup: www.proluxautogroup.com or www.granadahillsairporttransportation.com Let’s keep talking politics and religion—with gentleness and respect. 🎙️💡…

25 days ago 20:09

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Episode Summary

In this episode of Building in Public, David Ellis and Stacey Cruickshanks discuss the latest updates on their ambitious Q1 goal: securing 30 new sales.

Joining from the French Alps while on a two-week snowboarding trip, David shares how he balances work and time off, the marketing experiments driving growth, and why his sales process is delivering a 6X return on ad spend.

Guest Profile: David Ellis

David Ellis is a B2B growth strategist and founder with a strong track record of scaling businesses through demand generation and high-converting marketing funnels.

His expertise lies in helping companies build predictable revenue streams through strategic marketing investments.

Key Takeaways

How David Balances Work and Snowboarding

Works remotely while maintaining productivity
Stresses the importance of setting clear boundaries for work and personal time

Scaling Sales: The Q1 Challenge

Goal: 30 new sales in Q1 2025, doubling the usual target
Marketing spend has increased proportionally to drive results
Early success: £9,000 spend generated £63,000 in revenue (~6X return)

The Importance of Infrastructure Before Scaling

Scaling too soon without the right infrastructure can damage client relationships
Took 18-24 months to refine service delivery before ramping up sales
Recent hires and process improvements now allow for expansion

Sales Metrics and Conversion Insights

31 sales calls booked in January
7 new sales closed, with additional prospects still in the pipeline
High show-up rate (90-95%) due to effective lead qualification
40-50% close rate, which suggests pricing may even be too low

Marketing Experiment: Skipping the Website

Switched LinkedIn profile CTA from Visit Website to Book a Call
Early results show a lower cost per demo and increased call bookings
Could signal a shift in B2B marketing where direct call booking outperforms traditional website lead nurturing

The Role of Data in Decision-Making

Primary KPI is cost per demo to track efficiency of marketing spend
Sales calls are structured as consultations rather than hard sells
Data-driven approach ensures continued optimization of marketing efforts

Chapters and Time Stamps

[00:00] – Introduction and Episode Overview

[00:43] – David’s Remote Work Setup and Snowboarding Routine

[01:52] – How David Manages Work and Snowboarding

[02:33] – The 30 Sales Q1 Goal and Why Now

[04:31] – Building the Right Infrastructure Before Scaling

[06:34] – January Sales Performance Recap

[08:19] – Understanding Sales Call Quality and Lead Conversion

[11:04] – Why David’s Show-Up and Close Rates Are So High

[13:16] – The Future of Sales Calls: Will David Step Back?

[16:23] – Biggest Lessons Learned from Scaling

[18:53] – The LinkedIn CTA Experiment: Skipping the Website

[20:05] – The Role of Data in Marketing Decision-Making

[21:46] – Should Pricing Increase Given the High Close Rate?

About Building in Public

Building in Public is a podcast that takes you behind the scenes of scaling a B2B business, sharing real-time insights, experiments, and lessons from the trenches. If you're a founder or marketer looking to grow sustainably, this show is for you.

9 episodes