#52. 2-Step Process to Know the ROI of your Content

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

FREE TOOL - REVEAL YOUR CONTENT ROI SCORE

33:19

What’s the secret to lasting friendships? How does queer community show up through the ebbs and flows of life? And what’s the REAL story behind the “YMCA” song? In the first episode of Silver Linings, The Old Gays dive into an essential part of queer life: chosen family. They discuss the vital love, support, and sense of belonging that community provides, especially during life's toughest moments. They open up about what “queer” means to them, how chosen family has impacted their lives, and how to maintain close bonds over time–including their love for each other! “We’ve come a long way, baby.” Family isn’t just what you’re born with; it’s the people who show up, shape you, and stick around. See omnystudio.com/listener for privacy information.…

about a year ago 11:05

MP3•Episode home

In this episode of our marketing podcast, we discuss how to calculate the Return on Investment (ROI) for your content marketing efforts. The discussion covers a two-step approach involving auditing and analyzing your content creation process. We cover:

Importance of understanding the effectiveness of your content strategy in reaching the right audience and attracting leads and dream clients.

Outline of the two-step process for calculating content ROI.

Distinguishing the difference between content – expiring (e.g., social media posts) and evergreen content (e.g., blog posts, podcasts).
Using the data collected to determine the sustainability and effectiveness of your content marketing strategy.

This process can help to calculate a content sustainability score, indicating how sustainable your content marketing approach is. A resource which aids this process and gives more insights is shared in the product description.

CONNECT WITH ME ON INSTAGRAM

102 episodes

#Evergreen Content #Business #Marketing #Anita Dykstra

#52. 2-Step Process to Know the ROI of your Content

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

published about a year ago

MP3•Episode home

Importance of understanding the effectiveness of your content strategy in reaching the right audience and attracting leads and dream clients.

Outline of the two-step process for calculating content ROI.

Distinguishing the difference between content – expiring (e.g., social media posts) and evergreen content (e.g., blog posts, podcasts).
Using the data collected to determine the sustainability and effectiveness of your content marketing strategy.

FREE TOOL - REVEAL YOUR CONTENT ROI SCORE

CONNECT WITH ME ON INSTAGRAM

102 episodes

#Evergreen Content #Business #Marketing #Anita Dykstra

All episodes

1
#100. 3 Biggest Coaching Blog Mistakes 11:39

17 weeks ago11:39

11:39

Welcome to another episode of the Marketing That Leads Podcast! Can you believe we’ve hit 100 episodes? 🎉 I’m beyond grateful for your support and excited to celebrate this milestone by tackling a crucial topic for coaches: blogging mistakes that could be costing you leads and visibility. Here's what to expect from this episode: Why over-focusing on aesthetics might be sabotaging your blog’s success. The danger of covering too many unrelated topics and how to keep your content cohesive. The importance of implementing SEO strategies from day one to drive consistent traffic. Join me as I dive into actionable tips to help you avoid these pitfalls and maximize your blogging efforts in 2025. Resources Mentioned: ⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day ⭐️ Join Passive Profit with Pinterest course ⭐️ Join my email list ⭐️ Connect with me on Instagram…

1
#99. How to Get AT LEAST 1 New Lead Everyday With a Blog Funnel 13:29

18 weeks ago13:29

13:29

Welcome to another episode of the Marketing That Leads Podcast! Today, I’m diving into the simple yet powerful strategy of using a blog funnel to add at least one new lead to your email list every single day. If you’ve been wondering how to turn your blog into a lead-generating machine, this episode is for you. Here's what to expect from this episode: The three essential tools you need to set up your blog funnel for success. How to drive consistent traffic using SEO and Pinterest. Why your lead magnet needs to align perfectly with each blog post. The secret to pitching your lead magnet for maximum conversions. When to focus on promoting your program versus your lead magnet. Discover how to make your blog work for you 24/7, even when you’re not online. Resources Mentioned: ⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day ⭐️ Join Passive Profit with Pinterest course ⭐️ Join my email list ⭐️ Connect with me on Instagram…

1
#98. How to Manage Your Blog in Only 2 Hours Per Week With No Team 16:39

19 weeks ago16:39

16:39

Welcome to another episode of the Marketing That Leads Podcast! If the thought of managing a blog feels overwhelming, this episode is for you. I’m sharing my proven strategies for running a successful blog in just two hours a week—even without a team! Learn how to simplify your blogging process while still driving traffic, building your email list, and growing your business. Here's what to expect from this episode: Why a simple content planning system is key to efficiency. The secret to batching keyword research for maximum productivity. How to optimize your writing and updating days for creative flow. Tips for keeping your blog process streamlined and stress-free. How to audit your time and refine systems for faster results. Stop overcomplicating blogging and start working smarter, not harder. Resources Mentioned: ⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day ⭐️ Join Passive Profit with Pinterest course ⭐️ Join my email list ⭐️ Connect with me on Instagram…

1
#97. The 2025 Blog Strategy for Coaches, Course Creators and Service Providers 16:04

20 weeks ago16:04

16:04

Welcome to another episode of the Marketing That Leads Podcast! Today, we delve into the essential blog strategies for 2025 that coaches, course creators, and service providers need to know. Here's what to expect from this episode: Why sustainable visibility and low-lift SEO are non-negotiables in 2025. The key to creating profitable blog content that drives leads and conversions daily. How to optimize your blog posts for long-term, automated lead generation. Strategies for replacing time-consuming social media with evergreen marketing. Join Blog Traffic Machine before January 14th to secure a one-week Voxer coaching experience with me in February! This exclusive offer will help you kickstart your blog strategy with personalized support. Resources Mentioned: : ⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day ⭐️ Join Passive Profit with Pinterest course ⭐️ Join my email list ⭐️ Connect with me on Instagram…

1
#96. The 5 Types of Blog Posts To Create For More Email Leads And Sales 17:43

23 weeks ago17:43

17:43

Welcome to another episode of the Marketing That Leads Podcast! Today, we’re diving into the top 5 blog post types every coach, course creator, and service provider should have in their content arsenal. Whether you're starting fresh or refining your strategy, these blog post types will help you achieve incredible results. Here's what to expect from this episode: Discover the five essential blog post types and their unique goals. Learn why informational posts are crucial for SEO and traffic growth. Explore how comparison posts can convert dream clients at the deciding phase. Uncover the power of case study posts to build trust and drive sales. Understand why listicles and review posts are SEO goldmines. By the end of this episode, you'll know exactly how to leverage these blog types to bring consistent traffic, leads, and sales to your business. Plus, I share how to simplify content creation with templates available in my Blog Traffic Machine course. Resources Mentioned: : ⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day ⭐️ Join Passive Profit with Pinterest course ⭐️ Join my email list ⭐️ Connect with me on Instagram…

1
#95. 3 Quick Blog Tweaks You Can Make Today For Better Results 9:19

24 weeks ago9:19

9:19

oday, I’m sharing three simple yet powerful blog tweaks that can boost your conversions and results immediately. Whether you want to grow your email list, sell digital products, or book out your VIP days, these actionable tips are designed to make a big impact with minimal effort. Here's what to expect from this episode: How to format your paragraphs for easier reading and longer website engagement. Why you should promote your lead magnets and offers in multiple spots within your blog post. The importance of internal linking to guide readers through your content and improve SEO. Quick strategies to ensure your blog works harder for your business. These small adjustments can significantly enhance your blog’s effectiveness and help you achieve better results with less effort. Resources Mentioned: ⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day ⭐️ Join Passive Profit with Pinterest course ⭐️ Join my email list ⭐️ Connect with me on Instagram…

1
#94. How To Use Your Blog For Your 2025 Launches 13:06

25 weeks ago13:06

13:06

Today, I’m sharing how to leverage your blog to drive success in your 2025 launches. Whether you’re running live launches, evergreen launches, or both, I’ll walk you through actionable strategies to make your blog a powerhouse tool for traffic, conversions, and sales. Here's what to expect from this episode: The difference between traffic blog posts and conversion blog posts—and why you need both. How SEO-optimized content can bring consistent leads without ads or social media. Tips for creating low-competition, high-impact blog posts to grow your email list. How to craft an evergreen ecosystem of blog content that converts browsers into buyers. Why blog content is the easiest, most sustainable marketing tool for your launches. Resources Mentioned: ⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day ⭐️ Join Passive Profit with Pinterest course ⭐️ Join my email list ⭐️ Connect with me on Instagram…

1
#93. 4 Things You Don't Need To Have a Successful Coaching blog 11:18

26 weeks ago11:18

11:18

Today, we dive into the biggest misconceptions about what it takes to run a successful coaching blog. If you've ever felt overwhelmed by the pressure to meet unrealistic blogging standards, this episode is for you! I’ll bust some common myths and show you a simpler, more effective way to leverage your blog for your coaching business. Here's what to expect from this episode: Why long blog posts aren’t the only way to rank on Google or grow your email list. How simplified SEO strategies can deliver great results without the technical overwhelm. The truth about content quantity: why you don’t need hundreds of blog posts to see success. How blogging consistency is overrated—and why ghosting your blog isn’t the end of the world. By the end of this episode, you’ll feel empowered to create a coaching blog that works for you without the stress. Resources Mentioned: ⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day ⭐️ Join Passive Profit with Pinterest course ⭐️ Join my email list ⭐️ Connect with me on Instagram…

1
#92. I Moved Away From Kajabi 27:34

27 weeks ago27:34

27:34

Welcome to another episode of the Marketing That Leads Podcast! Today, I’m sharing an exciting update about a big change in my business. After much consideration, I’ve decided to move from Kajabi to Kartra. I’ll walk you through the five major reasons behind this decision and how it’s transformed my processes and reduced expenses. Why Kartra’s affiliate program features outshine Kajabi’s limitations. How Kartra truly delivers as an all-in-one platform. The surprising ways I cut my software expenses in half. The customization capabilities in Kartra that make it ideal for scaling. My experience with the supportive and responsive Kartra customer service. Resources Mentioned: ⭐️ Get 30% of Kartra & Advanced Automations! ⭐️ Join my affiliate program! ⭐️ Join my email list ⭐️ SiteGround Hosting Recommendation ⭐️ Connect with me on Instagram…

1
#91. A Raw and Real Business Break: What Happened & Personal Updates 31:47

28 weeks ago31:47

31:47

Welcome to another episode of the Marketing That Leads Podcast! After a much-needed two-month break, I'm back, and today’s episode is all about the lessons, insights, and epiphanies I experienced during my time away from the business. From behind-the-scenes revelations to personal breakthroughs, I'm diving deep into my journey and sharing what this pause taught me about life, business, and growth. Here's what to expect from this episode: Why I took time off from my education business and the burnout realization The process of disconnecting from routines to find clarity and freedom Reconnecting with my passion for my travel blog and focusing on content creation Discovering the importance of mental health, grief processing, and personal growth My new minimalist approach: moving forward as a solo entrepreneur Join me for a heartfelt comeback as I open up about my personal struggles and new direction. You’ll also get a glimpse into my future plans, where I lean into simplicity and reconnect with what truly matters in my business journey. Links & Resources: Blog Post: 10 Lessons Learned from Stepping Back From The Coaching Industry…

1
Quick pod Update 🎙️ 2:16

40 weeks ago2:16

2:16

Sharing a podcast update with you all! 📨 JOIN MY EMAIL LIST Email me support@anitadykstra.com ♻️ APPLY FOR THE VIP DAY 📌 JOIN PASSIVE PROFIT WITH PINTEREST Our top 5 most listened-to episodes to dive into next: #41. 5 Steps to Kickstart Your Blog ASAP So You're More Visible in 2024 #29: The Simple 4-Step Framework That Brought 73k People To My Website Last Month #40. How to Know the EXACT Topics Your Ideal Client Wants to Know More About #30: Biggest SEO Mistakes You Could Be Making #39: How To Optimize Your Website Into A Traffic & Sales Machine…

1
#90. How To Craft High-Converting Emails 15:18

40 weeks ago15:18

15:18

Today, we delve into the secrets of creating email content that doesn't just reach inboxes but converts readers into buyers. This episode is the perfect wrap-up to our email marketing mini-series! Here's what to expect from this episode: Proven techniques for writing subject lines that guarantee high open rates How to make your email content hyper-relevant to different segments of your audience Strategies to overcome the fear of sending multiple emails per week The importance of environment and mindset in crafting compelling emails Insights into using feedback and reviews to enhance your email marketing effectiveness 📩 JOIN MILLION DOLLAR EMAIL (My affiliate link) 📨 JOIN MY EMAIL LIST 🤳 CONNECT WITH ME ON INSTAGRAM…

1
#89. Building an Engaging Email List 12:40

41 weeks ago12:40

12:40

In today’s episode, I'm excited to dive into how you can build an engaged email list. This is episode two of a three-part series on email marketing. If you haven’t listened to episode 88, which covers how to stay consistent with your emails, I highly recommend checking that out after this episode. It's packed with valuable tips to help you maintain a consistent email schedule. Here's what to expect from this episode: The importance of having an engaged email list for your business Effective strategies to grow your email list Tips for keeping your email list engaged and active By the end of this episode, you'll have actionable steps to build and maintain an engaged email list that supports your launches and sales efforts. 📩 JOIN MILLION DOLLAR EMAIL (My affiliate link) 🤳 CONNECT WITH ME ON INSTAGRAM…

1
#88. How I Finally Got Consistent with Sending Emails 15:21

42 weeks ago15:21

15:21

Today, I’m excited to announce a three-part podcast series all about email marketing. This is the first episode of the series, where we’ll dive into how to get consistent with your email marketing and make sales from your emails. Here’s what to expect from this episode: My personal journey with email marketing and the challenges I faced The pivotal moment that changed my email marketing game Practical tips to make email marketing a non-negotiable part of your business How to write emails without overthinking or over-editing The impact of the Million Dollar Email program on my email strategy By the end of this episode, you’ll have actionable steps to stay consistent with your email marketing and start seeing better results. 📩 JOIN MILLION DOLLAR EMAIL (My affiliate link) 🤳 CONNECT WITH ME ON INSTAGRAM…

1
#87. Feeling Burned Out by Marketing? Here’s 3 Easy Next Steps 20:22

43 weeks ago20:22

20:22

Today, we delve into feeling burned out by marketing and how to overcome it with three easy steps. Learn how to manage burnout while maintaining your marketing efforts to keep your business thriving. Here's what to expect from this episode: Identifying the root causes of marketing burnout Streamlining your content creation process Focusing on high ROI platforms for better results Creating a simple marketing plan that works for you By the end of this episode, you'll have actionable steps to manage burnout and continue marketing effectively. ♻️ APPLY FOR THE VIP DAY 📹 JOIN THE BLOG TRAFFIC MACHINE WAITLIST 📼 CHECK OUT DESCRIPT HERE 🤳 CONNECT WITH ME ON INSTAGRAM…

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

1
#86. How to Write Blog Content That Doesn’t Feel Salesy or Robotic 18:35

44 weeks ago18:35

18:35

Today, we delve into how a blog can help you diversify your coaching income. Learn how to leverage your blog to create multiple income streams, reduce risk, and enhance your business stability. Here's what to expect from this episode: Creating a content ecosystem to drive consistent sales Building brand awareness and trust through expert content Exploring additional income streams beyond your core offers Monetizing your blog with brand collaborations and affiliate programs By the end of this episode, you’ll discover new strategies to boost your income and secure your business's future. ♻️ APPLY FOR THE VIP DAY 📹 JOIN THE BLOG TRAFFIC MACHINE WAITLIST 📼 CHECK OUT DESCRIPT HERE 🤳 CONNECT WITH ME ON INSTAGRAM…

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

1
#86. A Blog Will Help Diversify Your Coaching Income 11:48

45 weeks ago11:48

11:48

Today, we delve into how to write blog content that doesn’t feel salesy or robotic. Learn how to create engaging, natural-sounding content that showcases your expertise and converts dream clients without feeling pushy. Here's what to expect from this episode: Writing like you speak for authentic connection Focusing on providing value to solve client problems Integrating personal stories and case studies Avoiding jargon and overly promotional language ♻️ APPLY FOR THE VIP DAY 📹 JOIN THE BLOG TRAFFIC MACHINE WAITLIST 📼 CHECK OUT DESCRIPT HERE 🤳 CONNECT WITH ME ON INSTAGRAM…

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

1
#84. How to Balance Your Coaching Business and Blogging 18:27

46 weeks ago18:27

18:27

Today, we dive into how to balance your coaching business while maintaining a successful blog. As a busy coach, the idea of adding blogging to your to-do list might seem overwhelming. This episode is packed with practical tips and strategies to help you integrate blogging seamlessly into your coaching routine. Here's what to expect from this episode: Prioritising and planning your blog content effectively Repurposing content to maximise reach and save time Setting boundaries and managing your time efficiently Leveraging automation and outsourcing for your blog Maintaining flexibility and adjusting your strategy as needed ♻️ APPLY FOR THE VIP DAY 📹 JOIN THE BLOG TRAFFIC MACHINE WAITLIST 🤳 CONNECT WITH ME ON INSTAGRAM…

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

1
#83. How to Make Sure That a Blog Will Work for Your Niche 13:26

47 weeks ago13:26

13:26

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how you can make sure that a blog will work for your niche. This episode is packed with insights and strategies to help you determine if blogging is the right fit for your industry and how to get started effectively. Here's what to expect from this episode: Evaluating if your ideal clients use search engines to find solutions. Understanding the multiple roles a blog can play beyond SEO. How to repurpose blog content for social media and email marketing. Tips on creating content that addresses your audience's key questions and objections. Tune in to discover actionable steps to ensure your blog drives traffic, leads, and sales in your specific niche. ♻️ APPLY FOR THE VIP DAY 📹 JOIN THE BLOG TRAFFIC MACHINE WAITLIST 🤳 CONNECT WITH ME ON INSTAGRAM…

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

1
#82. What If Your Blogs Have Never Worked to Bring Leads or Sales Before? 5:44

49 weeks ago5:44

5:44

In this episode of the Marketing That Leads Podcast, we dive deep into why your blog might not be bringing in new leads and sales, even if you've been diligently posting content. Whether you’ve paused blogging due to lack of results or you’re on the brink of burnout trying to make it work, this episode is for you. With over 12 years of blogging and SEO experience, I’ll guide you through the two main problems that could be hindering your success: traffic and conversions. Here's what you can expect from this episode: Understanding the traffic problem: Why not enough people are visiting your blog and how to change that. Tackling the conversion problem: How to turn your visitors into buyers. Solutions to boost your traffic using a simplified SEO strategy. The five-step conversion formula to increase your sales from blog posts. By the end of this episode, you’ll have actionable steps to revive your blog and make it a powerful tool for driving sales and leads to your offers. 📹 JOIN BLOG TRAFFIC MACHINE GROUP PROGRAM 🤳 CONNECT WITH ME ON INSTAGRAM 💬 GOT A QUESTION ABOUT BTM? Email us support@anitadykstra.com…

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

1
#81. How to Have a Blog if You Don’t Like Writing or Want to Write a Lot of Them 4:56

49 weeks ago4:56

4:56

In this episode of the Marketing That Leads Podcast we delve into how you can maintain a blog even if you don't enjoy writing or prefer not to write numerous posts. We'll explore flexible strategies and tips to keep your blog active without the stress of constant content creation. Here's what to expect from this episode: How to maintain a blog with minimal writing The myth of consistent content and its necessity Quality over quantity: focusing on impactful blog posts Using the Minimal Viable Blog (MVB) method for maximum results Repurposing existing content to keep your blog fresh 📹 JOIN BLOG TRAFFIC MACHINE GROUP PROGRAM 🤳 CONNECT WITH ME ON INSTAGRAM 💬 GOT A QUESTION ABOUT BTM? Email us support@anitadykstra.com…

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

1
#80: Uh Oh, It’s Day 2 of My Launch And I’m Stuck in Bed 8:15

49 weeks ago8:15

8:15

Welcome to another episode of the Marketing that leads podcast. This is the most imperfect episode I've ever recorded, in fact I recorded this from my bed whilst feeling quite sick. This is a little launch diaries episode where I'm sharing how I'm not stressed during this launch, even if I am stuck in bed, because of 3 things I have set up in my business that help bring in sales, even when I'm not feeling well. Enjoy! 📹 JOIN BLOG TRAFFIC MACHINE GROUP PROGRAM 🤳 CONNECT WITH ME ON INSTAGRAM 💬 GOT A QUESTION ABOUT BTM? Email us support@anitadykstra.com…

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

1
#79: Add $1000 in Monthly Recurring Revenue With Evergreen Blog Content 1:09:41

49 weeks ago1:09:41

1:09:41

In this episode of the Marketing That Leads Podcast, we're diving into how you can add $1,000 in monthly recurring revenue to your coaching business using evergreen blog content. This is a replay of a masterclass I recently hosted. If you want to see the visual, click here. Here's what to expect from this episode: How a blog will help you increase your monthly recurring revenue by at least $1000, so you can always cover your monthly expenses and stay visible even when you’re going through slow or hard seasons. The 3 strategies that will help you make a recurring revenue from your blog content, even if you’re ‘not a writer’. How to get started creating a blog that naturally integrates with your coaching business so you can automate your lead generation, become visible on autopilot without Instagram and build more trust and influence with new customers. 📹 JOIN BLOG TRAFFIC MACHINE GROUP PROGRAM 🤳 CONNECT WITH ME ON INSTAGRAM 💬 GOT A QUESTION ABOUT BTM? Email us support@anitadykstra.com…

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

1
#78: A Blog Helps You Stay Visible and Make Money (Even Through Slow or Tough Times) 9:30

49 weeks ago9:30

9:30

In this episode of the Marketing That Leads Podcast I talk about how a blog helps you stay visible, even when you're going through a slow season or a hard period in life. Here's what to expect from this episode: Maintaining Visibility: Learn how to keep your business running and visible, even during personal challenges. Backup Plan for Coaches: Understand the importance of having a backup plan for your business when life hits hard. Evergreen Content: Discover why evergreen blog content is a sustainable marketing strategy. Recurring Revenue: How to generate monthly recurring revenue through your blog, ensuring financial stability. Flexibility and Freedom: Insights on how a blog can give you more flexibility and reduce your reliance on social media. 📹 JOIN BLOG TRAFFIC MACHINE GROUP PROGRAM 🎙️ LISTEN TO THE PODCAST TO AMPLIFY SHOW 🤳 CONNECT WITH ME ON INSTAGRAM 💬 GOT A QUESTION ABOUT BTM? Email us support@anitadykstra.com…

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

1
#77. How Long Does a Blog Take to Give you Results Like Leads and Income 12:15

50 weeks ago12:15

12:15

#77 - How long does a blog take to give you results like leads and income? In this episode of the Marketing That Leads Podcast I touch on how long it takes for a blog to give you results, specifically for coaches, course creators, and service providers who want more leads and income. Here's what to expect from this episode: Blogging Myths: Debunking the myth that blogs take too long to show results. Success Stories: Real-life examples of rapid results from blogging, including leads and sales within days. Evergreen Content: How to use blog posts to create consistent, recurring revenue. Strategy and Flexibility: Tips on batching content and the flexibility of blog marketing compared to social media. 📹 SIGN UP TO THE FREE MASTERCLASS ‘Add $1,000 in monthly recurring revenue with evergreen blog content’ 🤳 CONNECT WITH ME ON INSTAGRAM…

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

1
#76. The Unexpected Pivot of my Business 17:43

51 weeks ago17:43

17:43

In this episode of the Marketing That Leads Podcast we delve into my recent autoimmune diagnosis and how it has transformed my business and made me make an unexpected pivot. Here's what to expect from this episode: Business Adjustments: Understand the strategic pivots I implemented to reduce stress and maintain profitability. Profit Squeeze: Understanding financial challenges and how I handled them. Team and Expense Management: Tough decisions I made to streamline my operations. Focus on Simplicity and Connection: How simplifying my business and fostering connections became my new priorities. 📹 SIGN UP TO THE FREE MASTERCLASS ‘Add $1,000 in monthly recurring revenue with evergreen blog content’ 🤳 CONNECT WITH ME ON INSTAGRAM…

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

1
75. My Autoimmune Diagnosis and What it Means For My Business 16:23

1 year ago16:23

16:23

In this episode of the Marketing That Leads Podcast we delve into a personal story about my recent autoimmune diagnosis and what it means for my business. I know many of you are also managing health challenges while running your businesses, so I hope sharing my journey provides some insight and support. Here's what to expect from this episode: Diagnosis Journey: Learn how I discovered my autoimmune condition and the impact it had on my health. Lifestyle Changes: Discover the drastic changes I've made to my diet and lifestyle to manage my condition. Business Adjustments: Understand how I’m adjusting my business operations to reduce stress and maintain my health. Simplification Strategy: Get a preview of next week's episode on how I've simplified every area of my business for better management. 🤳 CONNECT WITH ME ON INSTAGRAM…

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

1
74. What to do if Your Blog is Not Seeing Results 16:51

1 year ago16:51

16:51

In this episode of the Marketing That Leads Podcast we delve into what to do if your blog is not seeing results. Whether you're active or not, this episode is for those who want to see their blog achieve its true potential. We'll explore strategies and insights to turn things around and help your blog thrive. Here's what to expect from this episode: Data vs. Feelings: Learn the importance of analyzing data over relying on feelings to understand your blog’s performance. Reassessing Your Strategy: Discover how to reassess your current approach and identify areas for improvement. Traffic Troubleshooting: Understand how to pinpoint where your traffic issues lie and fix them effectively. SEO & Keyword Optimization: Gain insights into optimizing your blog posts for better SEO and keyword usage. Content and Conversion: Explore how to ensure your content aligns with your offers and leads to conversions. Don’t miss our call-to-actions and offers mentioned during the episode: ♻️ Evergreen Content Ecosystem VIP Day: Click this link to learn more and apply. ✏️ Blog Traffic Machine: Learn more here 🤳 CONNECT WITH ME ON INSTAGRAM…

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

1
73. The Ultimate Blog Strategy for Coaches That Drives Sales to Your Offers 19:21

1 year ago19:21

19:21

In this episode of the Marketing That Leads Podcast, we talk about the blog strategy for Coaches that drives sales to your offers. We talk about: Why having a blog is crucial for coaches , contrary to popular belief in the coaching industry. The importance of choosing one offer to focus o n and conducting deep market research to understand objections and questions. How to create an evergreen content ecosystem around your offer, consisting of 10 to 16 pieces of content. Tips on pitching your offer within each blog post and leveraging other platforms like email lists and social media to promote your content effectively. To learn more about creating an evergreen content ecosystem tailored to your offers, apply for our VIP day where you'll receive 16 done-for-you content briefs. Click the link in the description to apply now! APPLY FOR THE VIP DAY JOIN THE BLOG TRAFFIC MACHINE GRAB THE MARKET RESEARCH HUB TEMPLATE CONNECT WITH ME ON INSTAGRAM…

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

1
#72. 4 Steps to Creating a Quiz Lead Magnet In a Day 13:00

1 year ago13:00