Velvet Rope Playbook podcast

1:03:38

Too many entrepreneurs get stuck on the business treadmill, hustling nonstop, unable to scale, and unknowingly stalling their growth. That’s where Dave Ramsey began. After crashing into $3 million in debt, he rebuilt from scratch, turning a small radio program into a national show with millions of listeners. With over three decades of experience in entrepreneurship, business growth, and content creation, he knows what it takes to build a lasting business. In this episode, Dave reveals the six drivers of long-term success, the five key stages of startup growth, and how he balances life as an entrepreneur and a content creator. In this episode, Hala and Dave will discuss: (00:00) Introduction (00:23) The Core Principles of Financial Freedom (05:42) Adapting to Change as a Content Creator (09:22) Balancing Content Creation and Entrepreneurship (12:34) How to Create a Clear Path in Business (15:19) The Truth About Starting a Business Today (18:22) The Six Drivers of Business Success (26:20) Shifting From Tactical to Strategic Thinking (29:44) The Five Stages of Business Growth (41:10) Leading with Care, Clarity, and Accountability (47:10) Identifying the Right Leadership Skills (48:35) Starting a Media Business as an Entrepreneur Dave Ramsey is a personal finance expert, radio personality, bestselling author, and the founder and CEO of Ramsey Solutions. Over the past three decades, he has built a legacy of helping millions achieve financial freedom. As the host of The Ramsey Show , Dave reaches more than 18 million listeners each week. He is the author of eight national bestselling books. His latest, Build a Business You Love , helps entrepreneurs navigate growth and overcome challenges at every stage. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify OpenPhone: Streamline and scale your customer communications with OpenPhone. Get 20% off your first 6 months at openphone.com/profiting Airbnb - Find yourself a co-host at airbnb.com/host Indeed - Get a $75 sponsored job credit at indeed.com/profiting RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Factor - Get 50% off your first box plus free shipping at factormeals.com/factorpodcast Rakuten - Save while shopping at rakuten.com Microsoft Teams - Stop paying for tools. Get everything you need, for free at aka.ms/profiting LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/profiting Resources Mentioned: Dave’s Book, Build a Business You Love: bit.ly/BuildaBusinessYouLove Dave’s Website: ramseysolutions.com Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Side Hustle, Passive Income, Online Business, Solopreneur, Networking.…

Velvet Rope Playbook

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Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.

115 episodes

Velvet Rope Playbook

updated about 18 hours ago

Series home•Feed

115 episodes

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1
The Inner Circle Strategy — How Rhett Langdon Became the Trusted Name Behind the Curtain 6:00

18 hours ago6:00

6:00

Today’s story is about a consultant named Rhett Langdon , a man you won’t find on panels, podcasts, or press releases—but whose name travels through the private conversations of one of the wealthiest legacy families in the country. Rhett didn’t climb the visibility ladder. He didn’t optimize a sales funnel. He quietly served one client—flawlessly. And that single relationship absorbed him into a discreet, high-trust network where introductions replace marketing… and loyalty means everything. In this episode of The Velvet Rope Playbook , you’ll learn: ✅ How elite advisors become “invisible fixtures” inside family office ecosystems ✅ Why hyper-personalized service trumps personal branding in legacy circles ✅ The psychology of being quietly recommended behind the curtain ✅ How to design trust-building experiences that generate high-referral velocity ✅ What it means to be indispensable to one client—and how that can be your whole strategy This isn’t networking. This is quiet integration —the kind that only happens when your name becomes the answer to the question: “Who do we trust with this?” 🎁 Ready to build that kind of brand? 👉 Download your free copy of The Affluent Marketing Blueprint at GetWealthyClients.com It’s for professionals who serve power, not popularity. #affluentmarketing #familyofficeadvisor #trustedadvisor #highnetworthclients #innercirclestrategy #velvetropestrategy #quietinfluence #exclusivebranding #privateclients #authoritypositioning #clientexperience #relationshipcapital…

1
The Legacy Letter Strategy — How Eliza Kent Became More Than an Estate Attorney 7:27

1 day ago7:27

7:27

Today’s story is about a woman named Eliza Kent , an estate attorney whose clients don’t just see her as legal support. They see her as something more— A steward. A memory keeper. A voice of calm in the moments that matter most. Eliza has a quiet ritual. In a small soundproof room in her office, she records something most advisors never think to offer: Legacy letters. Private audio messages her clients record for their children, grandchildren, and future generations. No pitch. No sales script. Just one mic, one client, and one hour that echoes for decades. In this episode of The Velvet Rope Playbook , you’ll learn: ✅ How to position yourself as a legacy partner instead of a service provider ✅ Why emotional intelligence matters more than efficiency with high-net-worth clients ✅ How to introduce offerings that don’t feel transactional—but feel essential ✅ What makes affluent clients stay loyal for life (hint: it’s not performance reports) ✅ How to create intimate, unforgettable client experiences that others can’t copy This is not just about estate planning. It’s about building trust that survives the balance sheet. 🎁 Want to become the kind of advisor clients refer in whispers and remember forever? 👉 Grab your free copy of The Affluent Marketing Blueprint at GetWealthyClients.com #affluentmarketing #legacybranding #estateplanningstrategy #velvetropestrategy #emotionalbranding #trustedadvisor #highnetworthclients #exclusivebranding #clientexperience #privateclients #relationshipmarketing #authoritypositioning…

1
The Invisible Handshake: How Ledger Lane Got the Yes Before He Asked 5:22

3 days ago5:22

5:22

Before the pitch. Before the offer. Before the first “So, what do you do?”… There’s a moment. A vibe. A silent exchange. Today on The Velvet Rope Playbook , we’re exploring what I call The Invisible Handshake —the subtle signals, social calibration, and elegant, non-verbal moves that help high-net-worth clients trust you before a single business card changes hands . If you’ve ever wondered how some professionals just seem to glide into elite rooms and quietly earn the confidence of powerful people, this episode is your blueprint. Inside, you’ll learn: ✅ The psychology behind first-impression trust with the ultra-wealthy ✅ Why posture, tone, and pacing matter more than your talking points ✅ The importance of ambient authority—and how to signal it without trying ✅ What not to say in early interactions with affluent prospects ✅ The nonverbal cues that separate advisors from vendors ✅ How to trigger familiarity and ease—without effort or oversharing This is influence at its highest level. No hustle. No scripts. Just subtlety, sophistication, and strategy that works in rooms where trust is currency . 🎁 Want to master the art of high-trust, high-ticket client attraction? 👉 Grab your free copy of The Affluent Marketing Blueprint at GetWealthyClients.com It’s everything you need to attract, advise, and close affluent clients—without ever chasing. #affluentmarketing #luxuryclients #invisiblehandshake #velvetropestrategy #trustedadvisor #highnetworthclients #exclusivebranding #quietpower #firstimpressionmatters #authoritypositioning #clientexperience #emotionalintelligence…

1
Selling With The Velvet Touch: How Ivy “The Whisper” Rose Sold More by Saying Less 6:08

4 days ago6:08

6:08

Today’s story is about a real estate agent with a velvet touch— Ivy Rose , better known around the peninsula as The Whisper . She doesn’t push. She doesn’t pitch. And yet… her luxury listings sell faster, easier, and more discreetly than agents with double her marketing budget. What changed? Ivy made a quiet but powerful shift: She stopped selling features … and started selling the feeling . In this episode of The Velvet Rope Playbook , you’ll learn: ✅ Why emotional resonance matters more than square footage in the luxury market ✅ How to shift from “showing homes” to curating an identity ✅ What the ultra-affluent are really buying when they purchase property ✅ The subtle language and sensory cues that trigger deeper desire ✅ How to build a reputation as a trusted advisor—not just a salesperson ✅ And how to sell luxury real estate through vibe, not volume Whether you're a real estate agent, financial advisor, consultant—or anyone selling to the affluent—this episode will show you how to infuse your offer with elegance, atmosphere, and meaning… the way Ivy Rose does. 🎁 Ready to attract high-net-worth clients through subtlety, story, and status? 👉 Download your free copy of The Affluent Marketing Blueprint at GetWealthyClients.com It’s the definitive guide for professionals who sell luxury, influence, and trust. #luxuryrealestate #affluentmarketing #emotionalbranding #realestateagentbranding #velvetropestrategy #highnetworthclients #trustedadvisor #realestatemarketingtips #exclusivebranding #quietpower #luxurysales #clientexperience…

1
The Mystery Advantage: How Celeste Vale Used Elusiveness to Attract the Elite 5:13

5 days ago5:13

5:13

What if the secret to attracting high-net-worth clients wasn’t being everywhere… but being somewhere rare ? In today’s episode of The Velvet Rope Playbook , you’ll meet Celeste Vale , a luxury image consultant whose name travels through elite circles like a whispered recommendation. She doesn’t advertise. She doesn’t “build a following.” And yet—she’s booked out six months in advance by clients who insist she’s impossible to replace. We unpack how Celeste turned selectivity into status, and how being rarely seen—but always remembered—can make you magnetic to the affluent. If you’re tired of showing up everywhere and still not breaking through… this is your blueprint for becoming quietly iconic . 🎁 Want more high-level strategies like this? Get your free copy of The Affluent Marketing Blueprint at 👉 GetWealthyClients.com #affluentmarketing #velvetropestrategy #exclusivebranding #luxuryclients #privateclients #highnetworthclients #quietpower #rarityeffect #authoritypositioning #trustedadvisor #strategicvisibility #reputationeconomy…

1
The Long Game Lunch: How Whit Carmichael Turned Low-Pressure Meals into High-Value Referrals 6:10

6 days ago6:10

6:10

In today’s episode of The Velvet Rope Playbook , we dive into the story of Whit Carmichael — a sharp, understated strategist who understood something most salespeople never grasp: The most powerful sales moves aren’t made in boardrooms… They happen at well-timed, no-pressure lunches where trust is built and alliances are formed. Whit didn’t chase deals. He created gravity. He didn’t pitch — he dined, he listened, he observed. And by doing so, he positioned himself as the go-to expert for affluent clients without ever having to “sell.” This episode unpacks how timing, tone, and trust create a high-status sales dynamic that feels effortless — and how you can do the same, especially when selling to the 1%. 🎁 Want to learn how to use powerful storytelling like this to sell to the affluent? Go to www.getwealthyclients.com and grab your free copy of my Amazon #1 Best Selling Book — you'll discover how to craft stories that attract elite clients and close high-end deals without feeling pushy. #HighTicketSales #LuxuryClients #StorytellingForSales #SellToTheAffluent #WealthyClients #NoAgendaLunch #VelvetRopeMarketing #TrustedAdvisor #SalesStrategy #AffluentMarketing #ClientAttraction #PowerMoves…

1
The Prestige Partnership 5:13

7 days ago5:13

5:13

In a quiet corner of Charleston, there’s a tailor named Miles Carrington III whose name carries weight in rooms where discretion is currency. His shop has no sign. No website. No newsletter. And yet… his client list includes captains of industry, retired senators, and award-winning novelists who only speak his name in hushed admiration. This episode isn’t just about tailoring—it’s about how prestige spreads without being pushed , and why the most iconic brands in the luxury space don’t chase attention… they shape context . We explore how Miles became unforgettable—without ever being visible—and what you can learn from his silent, strategic rise. 🧠 Want to become the kind of name clients whisper about in the right rooms? 🎁 Get your free copy of my Amazon #1 best-selling book, The Affluent Marketing Blueprint , by visiting 👉 GetWealthyClients.com Inside, you’ll learn how to attract high-net-worth clients through presence, positioning, and quiet authority—not pressure. #affluentmarketing #luxuryclients #velvetropestrategy #exclusivebranding #privateclients #trustedadvisor #highnetworthclients #authoritypositioning #invisibleinfluence #quietpower #clientexperience #legacybranding…

1
The Sultan of Service 9:12

8 days ago9:12

9:12

Most professionals think scaling means more clients, more volume, more chaos. But the real power move? Fewer clients. Better experience. Higher fees. In today’s episode of The Velvet Rope Playbook , I’m sharing the story of luxury consultant Felix “Five-Star” Fontaine , an eccentric billionaire known as Jet-Set Jerry , and the moment Felix discovered a game-changing truth: Exclusivity beats accessibility. Every single time. This episode is all about the strategy of working less… with better clients… while charging more. If you’ve ever felt like you’re working too hard for clients who don’t value you, this one’s your wake-up call. Want to learn how to attract and close high-net-worth clients with confidence? Grab your FREE copy of my Amazon #1 Best-Selling book, The Affluent Marketing Blueprint , by going to 👉 GetWealthyClients.com #affluentmarketing #luxuryclients #exclusivitysells #premiumpositioning #highnetworth #velvetropestrategy #luxuryconsulting #clientexperience #trustedadvisor #worklessearnmore #scalingwithstyle #wealthyclients…

1
Coco DuBois And The Jazz Restaurant Strategy 7:52

9 days ago7:52

7:52

In this episode of The Velvet Rope Playbook , we step off the crowded streets and into the candlelit world of DuBois —a quiet little French restaurant nestled between an antique bookshop and a florist that only takes clients by appointment. At the heart of it all is Coco DuBois —chef, poet, and mistress of ambiance. Her food is exquisite, her presence magnetic, and her world is an unforgettable lesson in how luxury is never loud—it’s felt. This episode explores: 🕯️ How atmosphere builds desire and loyalty before a word is spoken 🍷 Why the most magnetic brands feel like secret discoveries 🪞 The link between restraint and reverence in high-end service 🎬 What you can learn from Coco about presence, elegance, and emotional texture Whether you're a luxury agent, a private advisor, or a consultant to the elite—this episode reminds you that how people feel in your presence is your most powerful asset . 👉 Grab your free copy of my latest #1 Amazon best seller at GetWealthyClients.com — it’s your field guide to attracting affluent clients without chasing, discounting, or dimming your light. #LuxuryClients #AffluentBranding #VelvetRopeExperience #TrustedAdvisor #AtmosphereIsEverything #HighEndService #CreateDesire #LuxuryMarketing #CocoDuBois #EmotionalLuxury #1PercentClients #GetWealthyClients…

1
Mirror, Not Megaphone: How Dray Forrester Stopped Trying to Impress and Started Closing Elite Clients 5:54

10 days ago5:54

5:54

Today’s story is about Dray Forrester—a sharp, articulate coach with all the credentials, a killer five-step proprietary system, and a polished brand. But despite doing everything right , he kept getting passed over by the clients he really wanted—the ones flying private and living behind gates. What finally changed everything? Dray stopped broadcasting… and started reflecting . 🔍 In this episode, you'll learn: The subtle but powerful difference between broadcasting expertise and reflecting the client’s world. Why affluent clients don’t buy based on credentials—they buy based on connection. How Dray repositioned himself as a mirror for his ideal clients' unspoken desires. The lesson every coach, consultant, and service pro needs if they’re tired of being overlooked by the elite. This isn’t just a mindset shift—it’s a market shift. And once you get it, you never go back. 📌 Want to Sell to the Wealthy—Effortlessly? If you're ready to attract affluent clients without begging for attention, you need more than marketing tips—you need a new playbook . 🧠 Explore my full suite of books, premium training, and advanced programs at 👉 www.getwealthyclients.com/mark-satterfield This is how real pros attract serious wealth. Step inside. #highnetworthclients #luxurymarketingtips #whalesnotminnows #trustedadvisor #eliteclientele #premiumpositioning #luxuryconsulting #coachingelevated #velvetropeeffect #selltothe1percent #influencemarketing #exclusivebranding…

1
Nick Jones & Soho House – Reinventing the Private Club for the Elite 5:13

11 days ago5:13

5:13

Nick Jones didn’t just launch another members-only club—he transformed the concept of exclusivity into a lifestyle empire with Soho House . In this episode, we dive deep into how he created a global brand that resonates with artists, creatives, and the ultra-wealthy alike. 🔑 What you'll discover in this episode: How Nick Jones infused soul into the luxury experience—and why that matters more than just status. The psychology behind modern exclusivity and what affluent clients actually want. Why cultural alignment is more important than credentials when appealing to high-net-worth individuals. What service professionals and advisors can learn from the Soho House playbook to elevate their brand into something truly magnetic. Whether you're in real estate, consulting, or financial services, this episode is your blueprint for transforming access into aspiration. 📌 Ready to Attract Wealthy Clients? If you're serious about selling to the affluent, don't just dabble— dominate . 👑 Explore my full suite of programs, best-selling books, and high-level strategies at 👉 www.getwealthyclients.com/mark-satterfield This isn’t for everyone—it’s for those ready to become the must-have advisor to the 1%. #luxurymarketing #affluentclients #sohohouse #exclusivitystrategy #highnetworth #luxurybranding #realestateelite #trustedadvisor #premiumclients #statussells #privateclubplaybook #wealthymindset…

1
The “Whisper Network” Win: How Nico Renner Became the Name Shared in All the Right Chats 6:20

12 days ago6:20

6:20

Welcome back to The Velvet Rope Playbook — the podcast for professionals who attract elite clients not by shouting louder… but by becoming the name that gets quietly passed from one power player to another. In today’s episode, we dive into the tale of Nico Renner , a specialist who managed to break into one of the most exclusive, impenetrable communities of high-net-worth individuals— without flashy marketing, cold outreach, or even a single paid ad. It all started with a name-drop in a private WhatsApp group , and what followed was a cascade of referrals, elite opportunities, and access to a client base most people only dream of. We’ll unpack: Why trying harder to get elite clients often backfires What makes someone “referable” in whisper networks The underrated art of being quietly powerful How trust and timing created Nico’s tipping point This isn’t just about networking—it’s about getting positioned inside conversations you’re not even in the room for. 🔗 Want to See Everything I Offer in One Place? Check out my full program + book library right here — including bestselling books like The Luxury Agent Playbook , Affluent Marketing Blueprint , and digital trainings like The Velvet Rope Real Estate Method , Badass & Trusted by the 1% , and High-Ticket Sales Mastery for the Affluent Market . Whether you’re in real estate, consulting, or financial services — if you want to work with the wealthy, it’s all here. #luxurymarketing #affluentclients #highnetworth #luxuryrealestate #trustedadvisor #eliteclients #statusmarketing #velvetropeplaybook #clientattraction #privateclients #authoritymarketing #exclusivity…

1
The Zen of Zero Headaches 5:12

13 days ago5:12

5:12

Most professionals think success means grinding harder, handling more clients, and “hustling” their way to the top. But the truth? The real win isn’t more work—it’s better work. In today’s episode, I’m telling you the story of Olivia “Blueprint” Bennett—a brilliant, top-tier architect who thought she had it all figured out… until she crossed paths with a notoriously selective billionaire named Maestro Max. What started as just another high-paying client turned into a lesson Olivia would never forget: working with the ultra-wealthy isn’t just about the paycheck—it’s about protecting your peace, reclaiming your time, and finally doing your most inspired work. If you’ve ever felt stuck on the hamster wheel of “more clients, more stress,” this story is your invitation to escape it. 🔗 Want to Attract Wealthy Clients, Sell High-Ticket Services, and Build a Life of Freedom & Status? Explore all my books, courses, and premium programs designed for ambitious professionals who want to work with the affluent—without begging for business. 👉 www.getwealthyclients.com/mark-satterfield #AffluentClients #LuxuryMarketing #HighTicketSales #ClientAttraction #TrustedAdvisor #ArchitectSuccess #WorkLessEarnMore #UltraWealthy #BillionaireClients #PeaceOverPressure #EliteService #WealthyClients…

1
The Reinvention of Jack ‘Stacks’ Marino and the Quiet Gym With Loud Results 9:39

14 days ago9:39

9:39

Welcome to another episode of The Velvet Rope Playbook —your backstage pass into the world of affluent marketing and luxury client attraction. Today, we’re stepping into a gym that doesn’t look—or feel—like a gym at all. It’s quiet. Uncrowded. Elegant. And it smells more like ambition than Axe. Meet Jack “Stacks” Marino , the founder of The Legacy Physique Society . Jack’s not your typical personal trainer. No shouting. No group classes. No mirror flexing. Instead, you’ll find him training a very specific type of clientele: high-performing executives, entrepreneurs, and professionals in their 50s and 60s who’ve traded the chaos of commercial gyms for something far more refined. Tucked away behind an art gallery and lit like a jazz lounge, his private studio offers privacy, progress, and a trusted partner who understands where they are in life. If you’re in the business of serving the affluent, this story is a masterclass in positioning, exclusivity, and creating a client experience that goes far beyond the expected. 🎁 Want to apply thsee strategies for your business? Get your FREE copy of my Amazon #1 bestseller by visiting 👉 GetWealthyClients.com No fluff. No gimmicks. Just the proven playbook that’s helped thousands level up. #affluentmarketing #luxuryclients #highnetworth #exclusivemarketing #privatetrainingstudio #fitnessbranding #velvetropestrategy #wealthyclients #premiumservices#personalbranding #marketingtotheaffluent #clientexperience…

1
The Velvet Canvas: Sell the Vision Not The Process 8:12

15 days ago8:12