11. Why a Slow Season is Your Biggest Opportunity

Modern Agent Marketing Girls

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

33:19

What’s the secret to lasting friendships? How does queer community show up through the ebbs and flows of life? And what’s the REAL story behind the “YMCA” song? In the first episode of Silver Linings, The Old Gays dive into an essential part of queer life: chosen family. They discuss the vital love, support, and sense of belonging that community provides, especially during life's toughest moments. They open up about what “queer” means to them, how chosen family has impacted their lives, and how to maintain close bonds over time–including their love for each other! “We’ve come a long way, baby.” Family isn’t just what you’re born with; it’s the people who show up, shape you, and stick around. See omnystudio.com/listener for privacy information.…

about a year ago 59:47

MP3•Episode home

The girls discuss:

abundance vs scarcity mindset
your community needs your voice (not the media's!)
signature series content
hitting your goal in 12 weeks (with a sample plan!)
leveraging local content
and things you can do to showcase your expertise (even if you have 0 clients!)

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

23 episodes

#Careers #Entrepreneur #Business #Marketing #Chelsea Petersen And Kayla Fox #Chelsea Petersen #Kayla Fox #Market Girls

11. Why a Slow Season is Your Biggest Opportunity

Modern Agent Marketing Girls

published about a year ago

MP3•Episode home

The girls discuss:

abundance vs scarcity mindset
your community needs your voice (not the media's!)
signature series content
hitting your goal in 12 weeks (with a sample plan!)
leveraging local content
and things you can do to showcase your expertise (even if you have 0 clients!)

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

23 episodes

#Careers #Entrepreneur #Business #Marketing #Chelsea Petersen And Kayla Fox #Chelsea Petersen #Kayla Fox #Market Girls

All episodes

1
22. Your Summer Real Estate Marketing Plan for Ultimate Consistency & Growth 53:18

22 hours ago53:18

53:18

Between the baseball games, beach days, and “wait, what day is it?” moments — your marketing deserves a summer plan that doesn’t fall apart after week two. In this episode, Chelsea and Kayla are breaking down how to stay visible (and sane) during the busiest, blurriest season of the year. They’re diving into what consistency looks like and how to keep showing up, even when your routine is out the window and your camera roll is 90% popsicles and pool floats. You’ll learn how to strike a balance between savoring every moment and setting up systems that quietly work behind the scenes. Because when fall hits (and it will), you’ll be so glad you stayed in the game, without sacrificing any of that summer magic with your family and friends. The girls discuss: ♡ What “consistency” means for agents in summer ♡ How to build a bare-minimum checklist that keeps your brand alive ♡ Why documenting beats designing ♡ The power of themed content days ♡ How to use local, seasonal content to stay top of mind and have fun — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Podcast: “Good Hang” by Amy Poehler ♡ Podcast: “The Lazy Genius Podcast” by Kendra Adachi ♡ Podcast: “ Life’s a Tripp ” by Ryan and Shannon Tripp ♡ Book: Atomic Habits by James Clear ♡ Chelsea’s “ask me anything” reel ♡ Podcast Episode: “Why That Worked #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed” ♡ Book: Essentialism: The Disciplined Pursuit of Less by Greg McKeown ♡ Book: Purple Cow by Seth Godin This episode was edited by Adrienne Cruz .…

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21. Raise your Standards and Grow your Business 58:10

8 days ago58:10

58:10

We’re not saying hoop earrings and flower delivery subscriptions will change your business… but we’re also not NOT saying that. In this episode, Chelsea and Kayla are breaking down their personal “standards” as modern agents, the small but mighty habits that make a big impact. From making your bed and walking outside to showing up local and romanticizing your life like it’s a Nancy Meyers movie, this one’s a love letter to modern agents who want more from their work and their everyday. The girls discuss: ♡ Why romanticizing your everyday life makes you a better agent ♡ How to use movement, habits, and routines to boost energy and creativity ♡ Why showing up local is non-negotiable (no excuses!) ♡ The mindset shift that helps you define your own version of success — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram: The Salesgirls ♡ Podcast episode: “Every Walk is an Opportunity to Grow the Brain | Annabel Abbs, 52 Ways to Walk” by the 1,000 Hours Outside Podcast ♡ Donald Miller’s podcast: Why That Worked ♡ Podcast episode: Skinny Confidential ♡ Book: Make Your Bed: Little Things That Can Change Your Life...And Maybe the World by Admiral William H. McRaven ♡ Strength Training Guide by Rachael’s Good Eats ♡ Instagram: Paige Desorbo ♡ Substack: Effortless Style with Natalie Borton ♡ Instagram: Mallory Ervin ♡ Book: The Seven Levels of Communication by Michael J. Maher This episode was edited by Adrienne Cruz .…

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20. The Personal Brand Refresh You've Been Looking For 1:02:18

15 days ago1:02:18

1:02:18

Hot take: You don’t need a $1,000 photoshoot to get beautiful, on-brand photos. In this episode, Chelsea and Kayla take you behind the scenes of their latest B-roll shoot and break down exactly how to plan a branded photo shoot that feels like you, whether you’re working with a pro or just your iPhone. From picking the perfect location and curating fun, story-driven props (hello, pink straws and pizza boxes!) to avoiding outfits you’ll instantly regret, they’re sharing all the inspo you need to capture content that actually works. If you want photos that stop the scroll, spark engagement, and feel totally on-brand, this is your playbook. The girls discuss: ♡ Why you don’t need a model home to get on-brand photos ♡ The real reason some content just doesn’t feel “you-enough” and how to fix it ♡ Creating your go-to brand prop basket for stories, reels, and everyday posts ♡ How to plan poses for a personal brand photoshoot ♡ What to wear, what to bring, and how to walk away with 20 hours of content in one day — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Grab our FREE Ultimate Modern Agent B-Roll List and our other freebies here ! ♡ Home Studio List - find homes for photo shoots ♡ Tami O’Malley - interior design ♡ Create your own newspaper ! ♡ Mallory Ervin - cowboy boot collection ♡ Jessica Garvin - Chelsea is obsessed with her puppy’s dog bed ♡ Shannon Gilland - movie listing reels This episode was edited by Adrienne Cruz .…

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19. Is It Unprofessional to Post About Your Kids? Let’s Talk About It. 1:04:12

22 days ago1:04:12

1:04:12

To all the modern agent moms: Between the minivan snack crumbs, preschool pickup lines, messy mornings, and client calls with Bluey playing in the background, there’s a personal brand story waiting to be told — and it’s the one your dream clients are dying to connect with. In this special Mother’s Day episode, the girls are breaking down exactly how to sprinkle motherhood into your brand without it feeling confusing, unprofessional, or like you have to share ALL of your family’s ups and downs online. They’re sharing their own journeys into motherhood, the lessons they wish more agents knew about blending personal life into their brand, and simple, no-stress ways to weave your stories into your content. The girls discuss: ♡ How to sprinkle motherhood into your marketing without making it all about motherhood ♡ How motherhood can help you connect with dream clients ♡ The big debate: Should you show your kids’ faces online? ♡ Why oversharing every messy moment can hurt your brand ♡ Easy story-driven content ideas for busy moms — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Natalie Ellis ♡ Nesting with Grace ♡ Pretty on Fridays ♡ Mallory Ervin ♡ The book Chelsea is dying to start reading: Say You’ll Remember Me by Abby Jimenez ♡ Modern Agent Marketing Girls podcast episode on how to build an email list ♡ Emma’s post on finding the best muffin spots ♡ Kayla’s book recommendations: Create Anyway by Ashlee Gadd and Until the Streetlights Come On by Ginny Yurich This episode was edited by Adrienne Cruz .…

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18. Freebies that Work, Theming Your Days, and Content that Feels Like You 1:12:04

29 days ago1:12:04

1:12:04

If you've ever struggled with consistency or wondered how some agents create a reel in two minutes and it takes you forever, you're gonna want to tune in. In this episode, Chelsea sits down with Kelly Althof, a Modern Agent Social Club member, Florida-based realtor, and part-time high school cheer coach, for a fun and relatable convo on building your brand on social media. From real estate icks (hi, agents bragging about their 25 years of experience) to figuring out how to show up consistently without being glued to your phone, this episode is packed with mindset shifts and actionable strategies you’ll want to start using immediately. The girls discuss: ♡ How to create a signature content series that makes showing up feel way easier ♡ Why sharing your Starbucks order on social media matters more than you think ♡ Using stories, a P.S., and local content to stay top of mind ♡ What actually works with freebies, content strategy, and posting consistency ♡ Letting go of the “perfect brand” and leaning into real life — Kelly’s Links: ♡ Instagram: @kellyalthofhome ♡ Podcast: The Action Women Podcast — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: Building a StoryBrand ♡ Podcast episode: “Head of Instagram @Mosseri reveals secrets to grow in 2025 - 828” by Build Your Tribe ♡ Instagram: Jenna Kutcher ♡ Instagram: Dietitian with Twins This episode was edited by Adrienne Cruz .…

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17. Basic Listing Posts? We Don't Know Her 1:06:24

5 weeks ago1:06:24

1:06:24

Listings aren’t just about square footage and granite countertops anymore. In today’s episode, Chelsea and Kayla are sharing how to market your listings in a way that attracts buyers AND gets you your next client. From turning a showing into an experience (think: cozy candles, mood lighting, and a vibe buyers never forget)… to marketing homes that need a little Pinterest vision, they’re giving you a playbook you’ll want to use on repeat. Oh, and don’t worry if you don’t have any listings right now. This episode’s packed with ideas to get you in the door too. Whether you're showing off neighborhoods, nurturing past buyers, or sharing mini-stories from past transactions, the content ideas in this one are simply chef’s kiss. Grab your coffee and let’s get creative. The girls discuss: ♡ Why every listing should help you grow your business ♡ How to market a “meh” house with dream-home energy ♡ Creative ways to get seller leads without a current listing ♡ How to turn one listing into 20+ content ideas — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Bailey’s reel about the feminine urge to buy an A-frame house ♡ Subscribe to Hannah Brencher’s newsletter where Chelsea read about doing a turndown service ♡ Chelsea’s Flight Planner ♡ Over the Moon Far Away’s reel about falling asleep in your grandma’s house ♡ Donald Miller’s podcast episode on nostalgia ♡ Kayla recommends this reel as a really good example ♡ Chelsea recommends following this IG account This episode was edited by Adrienne Cruz .…

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16. The Content Formula That Changes Everything 1:00:39

6 weeks ago1:00:39

1:00:39

What if every post you create brought you closer to your next client? In this episode, Chelsea and Kayla are sharing their go-to recipe for creating content that’s strategic and scroll-stopping. They’re walking you through the Modern Agent Content Cocktail, the exact formula for mixing real estate, personality, and local topics into content people actually want to see. You’ll learn how to stay top of mind without being salesy, what kinds of posts actually convert, and why a single behind-the-scenes moment might be more powerful than a full-blown market update. The girls discuss: ♡ Why real estate content alone isn’t enough anymore ♡ The 3 key ingredients your content needs to stand out ♡ How to share your life and your listings without confusing your audience ♡ Why "fluffy" content isn't fluffy at all ♡ Real-life tips to stay top of mind ♡ The one post you can create today that checks every marketing box — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ “Instagram Story Starter Pack” Pinterest board ♡ SIVAN AYLA’s Instagram ♡ No Snob Somm’s Instagram This episode was edited by Adrienne Cruz .…

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15. Trends We’re Over, Content We’re Loving, and Why Your Vibe Attracts Your Clients 55:34

7 weeks ago55:34

55:34

Feel like you’re seeing the same real estate content on repeat? You’re not imagining it, and this week, we’re calling it out! Grab your coffee (or wine!) and join Chelsea and Kayla as they talk all things content this week— from what they’re saving, what trends they’re over (we’re looking at you, lip sync reels), and what actually makes marketing work . Plus, they’re sharing their current reads, podcast obsessions, and why your personal brand might need a little Elle Woods energy. You’ll walk away feeling inspired to post with more personality, ditch the copy-paste trends, and lean into the things that make you unforgettable. The girls discuss: ♡ The reason some trends die fast (and others stick) ♡ How “just be yourself” became our favorite marketing strategy ♡ What’s in their saved folders and how it’s inspiring better content ♡ Real-life ways to market without being the icky salesy agent ♡ Why your community should be doing the bragging for you ♡ Why a simple post can make a bigger impact than a full-on market update — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — This episode was edited by Adrienne Cruz .…

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14. Engagement Down? Create Content Like This 55:16

8 weeks ago55:16

55:16

Social media isn’t what it was in 2022, but so many agents are still posting like it is. If you’ve been wondering why engagement is down, this episode will clear things up. Chelsea and Kayla are breaking down how Instagram has evolved, why old-school real estate marketing doesn’t work anymore, and what to do instead. Think: less boring market updates, more content that actually makes people want to work with you. They’ll share what’s working, what’s outdated, and how you can create posts that stop the scroll and bring in actual business. The girls discuss: ♡ Why treating Instagram like a website is a mistake ♡ How to use pop culture and storytelling to make real estate feel more relatable ♡ The secret to making social media work without spending hours online ♡ Why your posts should feel like a conversation, not a course ♡ Why “just listed” posts are the real estate equivalent of a bad first date ♡ How to turn casual followers into ride-or-die clients who wouldn’t dream of hiring anyone else — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in the episode: ♡ Tonic Site Shop ♡ Book: Email Storytelling Playbook ♡ Tori Sprankel ♡ Sara Adams ♡ Abby Jimenez ♡ Claire Kinney This episode was edited by Adrienne Cruz .…

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13. 4x Your Results with this Strategy 58:00

9 weeks ago58:00

58:00

In today's episode of the Modern Agent Marketing Girls podcast, Chelsea and Kayla talk about their first official Modern Agent Book Club. The girls discuss The 12 Week Year and how agents can use this goal planning strategy to 4x their business results. As the book says, "if you want to predict your career path and future income, look at the actions you take each business day. Your actions tell the story." And today's episode helps you define your vision and your story so you can take actions that change your life. The girls discuss... the importance of execution over planning the entrepreneurial mindset in real estate the significance of having a clear vision the emotional cycle of change and how to leverage it to reach your goals Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…

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12. Why Day in the Life Content Works (and how to start) 52:50

10 weeks ago52:50

52:50

It's time to channel your inner influencer and share day in the life style content as a real estate agent. No, this doesn't mean you need to share Amazon affiliate links, but it DOES mean you get an easy way to share a little real estate with a little personal brand in a seamless, fun to consume way! On today's episode, Chelsea and Kayla break down what day in the life content really is, why it's powerful, and how you can leverage it as a local real estate agent. And of course, they aim to make this really easy on you thanks to their newest Modern Agent B Roll Guide (grab it for free here!) Inside you'll learn... practical tips for creating engaging content, how to elevate your content with B-roll, voiceovers, and storytelling content that builds a relatable, trustworthy brand how to decide what to share (and what not to share!) Elevate your day in the life style content with our free Modern Agent B Roll Guide here Kayla's DITL reel Chelsea's DITL reel Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…

1
11. Why a Slow Season is Your Biggest Opportunity 59:47

11 weeks ago59:47

59:47

If your real estate business has been slower than usual, this episode is for you. Today Chelsea and Kayla break down exactly what to do in your marketing during a slow season to build momentum and get clients...without ever paying for a lead or calling your sphere asking for business. They emphasize the importance of an abundance mindset, taking consistent action, and of course, leveraging social media to build a magnetic, personal brand. This episode is full of ideas, so you'll want to listen to it with your Notes App open! The girls discuss: abundance vs scarcity mindset your community needs your voice (not the media's!) signature series content hitting your goal in 12 weeks (with a sample plan!) leveraging local content and things you can do to showcase your expertise (even if you have 0 clients!) Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…

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10. Stop Sleeping on this Marketing Strategy (we'll tell you everything) 52:54

12 weeks ago52:54

52:54

Today the Marketing Girls are giving away their exact marketing strategy for agents that leads to more conversations, and of course, more clients. And no, it's not a reel or carousel to share. Spoiler: it's email. Whether you've had an email list for years or have yet to send your very first email, this episode is for you. Chelsea and Kayla are telling you exactly what to put in your next email (literally, grab this free email template !) as well as an ongoing strategy for all your emails to come. Real estate go-to girls don't just rely on social media - they have a database full of future clients who can't wait to open their next email. So open your Notes App and get ready to build an engaged list of people who can't wait to work with you. Inside we discuss: stories to share in your emails (and how to connect them to real estate) email and social media stats that will make you an email believer what your favorite tv show has to do with your next email the power of a good p.s. and email personalization and so. much. more. And in case you haven't yet, grab your free email template here. Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! Shownote Links: Flodesk - take 50% off your first year Xanthe Appleyard Jen from Tonic Site Shop Laura Belgray Hannah Brencher Sales Girl Social Nesting with Grace Pretty on Fridays Tori Sprankel Copy Uncorked…

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9. 1 Account Or 2, Getting Non-Agent Followers, Achieving An Aesthetic Grid, & Not Being Cringe 47:30

13 weeks ago47:30

47:30

Marketing Therapy Thursday Tuesday! Today Chelsea and Kayla are talking about their Instagram Stories Series, Marketing Therapy Thursday, where agents write in every Thursday to ask their pressing marketing questions. Your co-hosts address some of the most common questions they get about things like how many accounts agents should have, how to make their feed cohesive, how to get more local followers vs agent followers, etc. This episode is the first of many future Marketing Therapy episodes where Chelsea and Kayla talk about the things that are truly holding you back and how to step into your modern marketing era, confident and excited about your brand. Questions we cover: -Should I have one account or 2? -How do I get a cohesive grid? -How do I get over being cringe? -How do I get more local followers (and not just other agents)? So grab your notebook, relax on your couch, and get ready for your free therapy sesh with the Marketing Girls. xoxo Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…

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8. Are your Instagram Stories Connecting you with Future Clients? 24:28

14 weeks ago24:28

24:28

In this episode of Modern Agent Marketing Girls, Kayla is talking all about Instagram Stories. If you've ever wondered what to share on stories or if you've shared random parts of your day but it's all felt pointless because nobody interacts or even watches (other than your mom, of course), this episode is for you. Kayla breaks down the kind of content you should be sharing on your stories that will lead to your inbox being full of DM's from future clients who love connecting with you. It's a shorter episode (perfect for that morning drive to the office) but full of actionable tips that will make your stories an integral part of your marketing strategy. Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…

Modern Agent Marketing Girls

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7. Your Fav Agents To Follow On Instagram Aren't Using Content Like This 49:51

15 weeks ago49:51

49:51

On today's episode, Chelsea and Kayla get real about real estate content and what future clients actually care about. There is an art to showcasing your expertise on social without making your content feel like a webinar , and Chelsea and Kayla break down what that is and how you can bring your content to life using these strategies, too. They emphasize the need for agents to rethink their marketing strategies, focusing on personal storytelling and local engagement to build relationships with their communities. The co-hosts introduce the 'Modern Agent Content Cocktail' as a framework for creating engaging content that blends your personal brand with your real estate expertise...making you the real estate go-to girl in your market! What you'll learn: unique marketing approaches that can set you apart in your community experience based content vs topical based content (and which one is working in 2025) sprinkling in real estate instead of making real estate the headliner on your page blending real estate with your personal brand and lifestyle (and why clients will choose you over other agents because of it!) Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…

Modern Agent Marketing Girls

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6. Your Life is Not Aesthetic but You Want Your Brand to Be 1:01:30

16 weeks ago1:01:30

1:01:30

On this episode of the Modern Agent Marketing Girls podcast, Chelsea is sitting down with brand and web designer Tori Sprankel. Chelsea and Tori talk about how there are so many on brand moments in your day (that you might just not notice yet) that could help you connect with your future clients. Tori shares how to create and capture these moments even if your home and your life feel anything but aesthetic (insert collective sigh of relief here). Walk away from today's episode feeling excited about making your brand a vibe that people want to be part of. One that will make you stand out in your market and become the real estate go-to girl for everyone you know. You’ll learn: what a personal brand really is (it's not as complicated as you'd think!) how something as simple as a Diet Coke or good book can connect you with future clients easy ways to document your life in a way that feels on brand how to create a brand (and a life) you're excited to show up for that the best way to stand out in a crowded industry is by leveraging your personality and lifestyle GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE Connect with Tori on Instagram @torisprankel Visit her website & website templates: torisprankel.com and https://eldestdaughterstudio.com/ Mentioned on the show: Xanthe Appleyard - Vibes With Value Workshop Follow us on social media: @modernagentmarketinggirls…

Modern Agent Marketing Girls

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5. Leveraging Local Content And The Truth About Stars Hollow 52:32

17 weeks ago52:32

52:32

In this episode of the Modern Agent Marketing Girls, we’re talking (& giggling about) one of our favorite topics ever: LOCAL CONTENT! The one thing we want more agents to do with local content is have way more fun with it! We talk about what to lean into to make the local content make more sense for you, what you *don't* have to do when it comes to sharing local and how you can blend local and real estate together (and generate real estate leads)! We talk about Stars Hollow (everyone's favorite fictional town) and what you can learn about local content from it (hint: you don't need an aesthetically pleasing coffee shop to post GOOD local content)! In this episode you’ll learn: Why local content is our favorite (and will be yours too) How to figure out which local spots to highlight (because you don't need to share everything) What to do if you live in a small town where you don't know what to post about What to do if you don't know which area to lean into (because you serve multiple or live in a bigger city) How to be more intentional (and strategic) with local content Easy strategies for making your town feel as cozy as Stars Hollow (even if it's not) How to turn local businesses, events, and hotspots into relationship-building tools Subscribe to the show to hang out with the Marketing Girls every Tuesday! GET YOUR 2025 TRENDING CONTENT FOR REAL ESTATE AGENTS FREEBIE PS: Leave us a 5 star review, take a screenshot and send it to support@modernagentsocialclub.com with your mailing address and we'll send you a free gift! CLICK HERE to join Modern Agent Social Club - The marketing destination for the modern real estate agent since 2018 © Follow us on Instagram: @modernagentmarketinggirls Follow Chelsea Petersen: Instagram: @hichelseapetersen Follow Kayla Fox: Instagram: @yourhomegirlkayla…

Modern Agent Marketing Girls

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4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content 58:22

18 weeks ago58:22

58:22

In this episode of the Modern Agent Marketing Girls Podcast, we’re talking about how having a brand menu is vital to your business and how real estate agents can use it to create a personal, memorable brand that builds connections and trust. We explore how to identify the key elements of your brand menu, why it’s essential for building relationships in your community, and how to showcase it effectively on social media without overcomplicating the process. Whether you’re a seasoned agent or just starting, this episode is packed with actionable tips to help you connect with your ideal clients on a deeper level (& trust us, you’ll never want to go back!) What you’ll learn in this episode: What a brand menu is, and how it incorporates the personal, relatable aspects of your life into your professional brand How having a brand menu helps agents stand out in a competitive market Why building connections beyond real estate topics leads to more trust, referrals, and client loyalty How to connect with your audience using relatable, everyday moments Tips for weaving your brand menu into social media posts, Instagram Stories, and captions Addressing concerns about alienating potential clients Bonus tips for observing what makes other influencers or agents relatable and successful! Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…

Modern Agent Marketing Girls

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3. Your 2025 Modern Agent Marketing Report 54:34

19 weeks ago54:34

54:34

Pour yourself a fresh cup of coffee and listen in as we sit down to reveal our top marketing predictions for 2025! We are on a mission to keep social media simple (but extremely effective) for agents. Find out how you can take advantage of what's working in 2025 while leaning into what you're already doing everyday to create really good content that your followers actually want to see (and keep coming back for)! Let's make 2025 the year that you get as serious about your social media strategy as you are about your commitment to watching FRIENDS reruns every night. If you need some help getting started, we created a FREE resource for agents - 50 Trending Content Ideas for Real Estate Agents: 2025 Edition - GRAB IT HERE Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…

Modern Agent Marketing Girls

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2. The Modern Agent Mindset 43:15

20 weeks ago43:15

43:15

In this first episode of the Modern Agent Marketing Girls Podcast, Chelsea and Kayla dive into the foundation of their marketing philosophy and how they are redefining what it means to be a modern real estate agent. They share personal stories about how they got started in real estate, the struggles with outdated marketing tactics, and the freedom and success they've found through modern, organic relationship-based strategies. This episode is all about setting the tone for the podcast and providing actionable tips to help real estate agents feel more confident and excited about their business! What you'll learn in this episode: The difference between old-school and modern marketing and why traditional tactics like cold calling and door knocking can feel outdated and ineffective compared to social media-driven, relationship-based strategies Why creating authentic, engaging content that attracts clients and builds trust without feeling pushy is key How the value of being yourself and embracing your personality and sharing behind-the-scenes moments can help you stand out and attract the right clients How building trust and focusing on relationships can create a business full of repeat clients and referrals And an actionable "homework assignment" (We promise it's easy!) that you can do right now to move the needle in your business This episode will inspire you to ditch the fear of standing out, embrace modern marketing, and start building a business that aligns with your life and goals. Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…

Modern Agent Marketing Girls

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1. Welcome to the Modern Agent Marketing Girls Podcast! 25:58

20 weeks ago25:58

25:58

Hi friend - welcome to the premiere episode of the Modern Agent Marketing Girl Podcast!! In this episode, Chelsea and Kayla introduce themselves, share the story behind starting this podcast, and about the incredible Modern Agent Social Club! You’ll get to know them, our passion for modern, relationship-based marketing, and what you can expect from this podcast. Think of this as your fun, relaxed chat over a glass of wine where we dive into creating a real estate business you love! We promise that you will love it here. What you can expect from this podcast: How modern marketing can truly transform your business, and why social media and relationship-based strategies are more effective (and fun!) than outdated methods like cold calling and door-knocking! The vision behind Modern Agent Social Club and how we provide tools, resources, and strategies to help real estate agents stand out and build a community around their brand Actionable marketing tips and insights into building trust, creating authentic content, and attracting clients you love without feeling salesy What to expect from the podcast and a sneak peek into the topics we’ll cover, including email marketing, local business strategies, and trend-proof ways to stand out in your market Join us as we help you reconnect with the joy in your real estate business and make marketing fun again! Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: @modernagentmarketinggirls Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!…

Modern Agent Marketing Girls

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Trailer: The Modern Agent Marketing Girls Podcast 2:13

22 weeks ago2:13