#13: SWOT Analysis - Identifying Your Business Strengths, Weaknesses, Opportunities, And Threats. Small Business BS podcast

28:38

In this episode, we explore 7 types of business owners, from employees to investors. We challenge the conventional notion that businesses must constantly expand, highlighting the potential for fulfillment at any stage. Self-awareness is the key when determining the right fit for a business owner based on your skills and happiness.…

Small Business BS

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#13: SWOT Analysis - Identifying Your Business Strengths, Weaknesses, Opportunities, and Threats. 23:52

10 days ago23:52

23:52

In this episode we discuss the SWOT Analysis framework for small businesses and entrepreneurs to identify their Strengths, Weaknesses, Opportunities, and Threats. We share some real examples of how businesses can utilize SWOT to identify potential issues and opportunities.

Small Business BS

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#12: Business Strategy - Making time to work ON your business. 25:49

17 days ago25:49

25:49

In this episode, we explore more about your business strategy. We bounce to a few different pieces, such as the importance of making working ON your business a priority, a simple framework for strategic planning, and the distinction between urgent tasks and important strategies.

Small Business BS

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#11: Email Marketing - What it is, why you should be using it, and some ideas for how it can help. 19:53

24 days ago19:53

19:53

This episode focuses on email marketing strategies for businesses of all sizes. We dive into what email marketing is and how it can be a cost-effective tool for driving sales and building customer relationships. We discuss how businesses can use email to stay connected with customers, provide valuable information and reminders, and ultimately convert leads into sales. Email marketing is not just for online businesses; brick-and-mortar stores can also benefit from it. We'll share some real-world examples and practical tips for creating successful email campaigns. We also share a free email marketing guide as well.…

Small Business BS

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#10: Know Your Numbers - Simplify and find a system that works for your business. 23:37

4 weeks ago23:37

23:37

In this episode we discuss the importance of understanding key financial numbers for small business owners. We debate the necessity of complex financial reports versus focusing on essential metrics like cash flow and your cashflow runway. The key is tailoring the systems for your business's financial management to individual business needs. Often, a simpler approach is best in early stages. More robust systems may be needed as your businesses grows, but we can usually keep it simple for a long time.…

Small Business BS

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#09: Business Model vs. Business Plan vs. Business Strategy 19:03

5 weeks ago19:03

19:03

In this episode, we chat about the differences (and connections) between business models , business strategies , and business plans .

Small Business BS

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#08: Brand & Branding - The history of branding for businesses, and the importance of knowing what your brand actually is. 19:09

6 weeks ago19:09

19:09

In this episode, we discuss branding and your brand. We chat through the history of branding and how it got to what we know it as in today's marketing, and dive into what you brand actually is. (hint: it's not your logo) For more information and free resources, go to www.smallbusinessbs.com.

Small Business BS

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#07: Target Audience - Defining the specific people who are most likely to become customers of your business. 13:45

7 weeks ago13:45

13:45

In this episode, we discuss the importance of identifying a target audience for your business. Defining the target audience involves understanding the specific groups of people most likely to purchase your business's products or services. For more information and free resources, go to www.smallbusinessbs.com.…

Small Business BS

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#06: Your Value Proposition - What sets your business apart and why should I buy from you? 18:18

8 weeks ago18:18

18:18

In this episode we discuss the importance of a strong value proposition for small businesses. Your value proposition is a clear statement of the benefits your company offers, and is crucial for both internal understanding and external marketing. We explore the example of a coffee shop to illustrate how a value proposition, such as community focus or superior convenience, can differentiate a business from competitors. Ultimately, success depends on identifying a key value proposition and consistently delivering on that promise. For more information and free resources, go to www.smallbusinessbs.com.…

Small Business BS

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#05: Website Best Practices - How to make your small business website better. 17:27

9 weeks ago17:27

17:27

This episode focuses on website best practices for small businesses. We discuss the importance of your website's "above the fold" content and its role in attracting and retaining visitors. We'll also highlight the significance of consistent branding and language throughout your website and discuss the challenges faced by solopreneurs in building a strong brand identity online.…

Small Business BS

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#04: Website builders - How to find the right platform for your business website. 31:52

10 weeks ago31:52

31:52

In this episode, we discuss website builders for small businesses. We compare popular platforms like WordPress, Squarespace, Wix, and Weebly, and how to decide which is best for your business's needs. We'll chat through the trade-offs between ease of use and customization, why experimenting with free trials is the best way to find the best fit, and discuss the potential need for professional website management depending on your business's needs and your technical skills.…

Small Business BS

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#03: 3 Types of Business Websites 21:31

10 weeks ago21:31

21:31

In this episode, we discuss the different purposes a small business website can serve, ranging from a simple online presence ("online sign") to a fully functional e-commerce platform ("online sales department"). We explore determining your website's purpose based on your business's needs and goals, and also touch a little on website design considerations.…

Small Business BS

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#02: Welcome again - Is this podcast for you? 13:30

10 weeks ago13:30

13:30

We discuss a bit more about who this podcast is for, what you can expect, and the value we hope to bring you.

Small Business BS

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#01: Welcome to Small Business BS - Who are we & why are we here? 15:13

10 weeks ago15:13