The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Future Of The China Media Agency Business
MP3•Episode home
Manage episode 329916947 series 3003211
Content provided by Bryce Whitwam and Ali Kazmi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryce Whitwam and Ali Kazmi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We've seen a lot of change in the Chinese media landscape over the past 20 years, so what about the next 20? Where is it going, and is there a future for media agencies given all the sophisticated technology, in-housing and big platform plays that control the data?
We're joined by Doug Pearce, the former Chairman, and Group CEO at the Omnicom Media Group. Doug left OMG in 2018 to form his own company, the Doohken Network. We're also joined by Jun Yuan, who is the Founder and CEO of Cross-Border Digital Marketing Consulting firm, SparkX.
1. Doug and Jun’s beginnings in the China business and the transition of media
2. Jun’s SparkX: providing both outbound China for Chinese brands and inbound China for others
3. Outbound China media is still within the Small-Medium Businesses
4. Inside/Outside Media Buying will split the media buying world into 2 camps
5. China is further developed in first-party data and evolving their CDPs, while the West is further along with Martech
6. How do influencers fit in within the programmatic and tech media ecosystems?
7. KOCs and the eventual monetization of consumers to sell products for brands
8. Can outbound China players build brands abroad is it all low-cost ROI-driven solutions?
9. China’s media ecosystem is more effective, lower-priced and highly targeted
10. What’s the future of the media agency? A bullshit filter
11. A/B Test: INXS, Harleys, New York, & Melbourne
Jun Yuan on LinkedIn: https://www.linkedin.com/in/jun-yuan-40964026/
SparkX: https://en.sparkxmarketing.com/
Doug Pearce on LinkedIn: https://www.linkedin.com/in/doug-pearce-0159562/
For everything ShanghaiZhan: http://zhanstation.com/
We're joined by Doug Pearce, the former Chairman, and Group CEO at the Omnicom Media Group. Doug left OMG in 2018 to form his own company, the Doohken Network. We're also joined by Jun Yuan, who is the Founder and CEO of Cross-Border Digital Marketing Consulting firm, SparkX.
1. Doug and Jun’s beginnings in the China business and the transition of media
2. Jun’s SparkX: providing both outbound China for Chinese brands and inbound China for others
3. Outbound China media is still within the Small-Medium Businesses
4. Inside/Outside Media Buying will split the media buying world into 2 camps
5. China is further developed in first-party data and evolving their CDPs, while the West is further along with Martech
6. How do influencers fit in within the programmatic and tech media ecosystems?
7. KOCs and the eventual monetization of consumers to sell products for brands
8. Can outbound China players build brands abroad is it all low-cost ROI-driven solutions?
9. China’s media ecosystem is more effective, lower-priced and highly targeted
10. What’s the future of the media agency? A bullshit filter
11. A/B Test: INXS, Harleys, New York, & Melbourne
Jun Yuan on LinkedIn: https://www.linkedin.com/in/jun-yuan-40964026/
SparkX: https://en.sparkxmarketing.com/
Doug Pearce on LinkedIn: https://www.linkedin.com/in/doug-pearce-0159562/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
61 episodes
The Future Of The China Media Agency Business
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Episode home
Manage episode 329916947 series 3003211
Content provided by Bryce Whitwam and Ali Kazmi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryce Whitwam and Ali Kazmi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We've seen a lot of change in the Chinese media landscape over the past 20 years, so what about the next 20? Where is it going, and is there a future for media agencies given all the sophisticated technology, in-housing and big platform plays that control the data?
We're joined by Doug Pearce, the former Chairman, and Group CEO at the Omnicom Media Group. Doug left OMG in 2018 to form his own company, the Doohken Network. We're also joined by Jun Yuan, who is the Founder and CEO of Cross-Border Digital Marketing Consulting firm, SparkX.
1. Doug and Jun’s beginnings in the China business and the transition of media
2. Jun’s SparkX: providing both outbound China for Chinese brands and inbound China for others
3. Outbound China media is still within the Small-Medium Businesses
4. Inside/Outside Media Buying will split the media buying world into 2 camps
5. China is further developed in first-party data and evolving their CDPs, while the West is further along with Martech
6. How do influencers fit in within the programmatic and tech media ecosystems?
7. KOCs and the eventual monetization of consumers to sell products for brands
8. Can outbound China players build brands abroad is it all low-cost ROI-driven solutions?
9. China’s media ecosystem is more effective, lower-priced and highly targeted
10. What’s the future of the media agency? A bullshit filter
11. A/B Test: INXS, Harleys, New York, & Melbourne
Jun Yuan on LinkedIn: https://www.linkedin.com/in/jun-yuan-40964026/
SparkX: https://en.sparkxmarketing.com/
Doug Pearce on LinkedIn: https://www.linkedin.com/in/doug-pearce-0159562/
For everything ShanghaiZhan: http://zhanstation.com/
We're joined by Doug Pearce, the former Chairman, and Group CEO at the Omnicom Media Group. Doug left OMG in 2018 to form his own company, the Doohken Network. We're also joined by Jun Yuan, who is the Founder and CEO of Cross-Border Digital Marketing Consulting firm, SparkX.
1. Doug and Jun’s beginnings in the China business and the transition of media
2. Jun’s SparkX: providing both outbound China for Chinese brands and inbound China for others
3. Outbound China media is still within the Small-Medium Businesses
4. Inside/Outside Media Buying will split the media buying world into 2 camps
5. China is further developed in first-party data and evolving their CDPs, while the West is further along with Martech
6. How do influencers fit in within the programmatic and tech media ecosystems?
7. KOCs and the eventual monetization of consumers to sell products for brands
8. Can outbound China players build brands abroad is it all low-cost ROI-driven solutions?
9. China’s media ecosystem is more effective, lower-priced and highly targeted
10. What’s the future of the media agency? A bullshit filter
11. A/B Test: INXS, Harleys, New York, & Melbourne
Jun Yuan on LinkedIn: https://www.linkedin.com/in/jun-yuan-40964026/
SparkX: https://en.sparkxmarketing.com/
Doug Pearce on LinkedIn: https://www.linkedin.com/in/doug-pearce-0159562/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
61 episodes
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