Attracting Eyeballs in the Modern Attention Economy

Shape the Conversation

As Nicole puts it, the ultimate threat to most companies is 'losing the eyeballs'. This is especially true for networks like Google, Facebook and LinkedIn which command huge percentages of people's attention. These networks build features and new tools to grab more of people's attention. And it's working. LinkedIn has seen an explosion of activity over the last few years.

With so many people creating content, just being present isn't enough. You need to find ways to uniquely break into someone's attention.

At Shape, we've been experimenting with some new ways to try to break through the noise. Nicole and Jon talk the most recent experiment which led to Jon filming this announcement video in the Oregon desert for our most recent feature launch.

Every marketing challenge is unique. There is no blueprint. But if everyone is doing one thing, maybe it is the best time to think about how to do something else.