Manage episode 217347859 series 2296223
Nicole and Jon broke down the 5 elements to a crafting a powerful story for your product/company/service according to Raskin which are:
#1 Start with a big, undeniable change that creates stakes
#2 Name the enemy
#3 Tease the “Promised Land”
#4 Position capabilities as “magic” for slaying “monsters”
#5 Present your best evidence
Nicole and Jon have seen this principles at work in high growth companies but never seen it articulated so clearly before Raskin.
We also highly recommend checking out more of Raskin's work starting with "How Winners Really Differentiate" and "Why Great Pitches Come From Customers".
29 episodes available. A new episode about every 8 days averaging 28 mins duration .