Manage episode 210720810 series 2296223
- Chatbots as a whole new realm of conversion rate optimization (CRO)
- Are forms dead?
- Chatbot design and how it mirrors landing page optimization in many ways
- Could chatbots complete replace websites for many businesses?
Drift - The "new way businesses buy from businesses". Great for booking meetings with new prospects and sparking conversations with prospects visiting your site.
Landbot - Great way to easily launch a chatbot with low risk. What we love about Landbot is the visual bot builder and options to implement your bot as a sidebar chat, embedded widget or take over the whole page with the bot experience.
Nicole came prepped with research for this episode. Here are the articles and research she referenced:
"The Sudden Death of the Website" - Techcrunch
"Gartner Top Strategic Predictions for 2018 and Beyond" - Gartner
"8 Changes Chatbots Will Bring to the Workplace" - CMS Wire
The best we advice we have is get out there and start experimenting because chatbots are becoming a larger piece of converting prospects to customers.
If you don't have a chatbot strategy yet, you need to think hard about why.
Reach out to us with any ideas, questions or feedback on the podcast!
29 episodes available. A new episode about every 8 days averaging 28 mins duration .