Manage episode 220031964 series 2296223
Nicole and Jon went in-depth on:
- How knowing your target market can be invaluable to helping you gauge interest pre-launch.
- Why persona based target market strategies sometimes don’t tell the whole story.
- But how personas are useful for researching the size of a market.
- Why a target market of ‘everyone on earth’ is probably a mistake.
- Why once you pin down a target market, you need to talk to as many people as you can in it.
- How free trials are a great low-friction way to build an audience in a target market.