Manage episode 220201995 series 2296223
Nicole and Jon have had to tackle this challenge before and have some advice for creating digital ad campaigns when search volume might be low or the search phrases you want to target are less obvious.
In this episode of ‘Shape the Conversation’, Nicole and Jon cover topics like:
- How to find details on the ads of any potential “competitors”
- Focusing on the questions your target market are asking Google to find search phrases to target.
- How to leverage the Google Ads Keyword Planner to research what people may be searching for.
- Ways to think about quickly explaining your new product/service to the market.
Reach out to us with any ideas, questions, or feedback on the podcast!
29 episodes available. A new episode about every 8 days averaging 28 mins duration .