Breaking Down BuzzFeed's Report on Ad Fraud on Mobile Apps

Shape the Conversation

Every day users are seeing hundreds of ads while they play apps. There is no saying how many of the ads that are seen are fake or real. A BuzzFeed article, written by Craig Silverman, sheds some light on one major act of ad fraud that resulted in millions of dollars being stolen from advertisers.

In this episode of 'Shape the Conversation' Nicole and Jon cover topics like:

• The details of the scheme
• The amount of money that these ads have taken
• Big companies impacted by fraudulent ads
• Concerns with children on devices today
• People starting to question advertising as a whole
• Tips to avoid fraudulent ads
• Tips to avoid being seen as a fraudulent ad
• The poor quality of traffic on mobile ads
• and more...

Our biggest take away from this episode is, know where your ads are going and how to control the placement of your ads so they don't get mistaken as ad fraud.

Companies That Worked With The Apps/Sites In Some Way.

Option 1 for controlling ad placement.
Option 2 for controlling ad placement.

Reach out to us with any ideas, questions, or feedback on the podcast!

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