When to Venture Outside of a Niche

Shape the Conversation

It's common to hear there are ‘riches in niches’. But you should be on the lookout for signs that indicate maybe you should look beyond whatever niche you find yourself in. Jon and Nicole talked through some of the indicators there might be good reasons to venture out:

• Your niche is limiting your growth potential in painful way.
• Your niche is at risk of being fundamentally altered by a shift in the market beyond your control.
• Your product has a customer base submitting feature requests that overwhelming indicate you should build something outside of your niche.
• Your team is bored with solving the challenges of your current niche.
• Your niche creates seasonal revenue spikes that are tough to manage.
• Your niche is being better served by a bigger, faster, stronger competitor.

The best takeaway from this episode is, beware of mirages. Really really prove it to yourself before you make the big decision to leave a niche. Use data, get feedback from your team, talk to advisors. Do the work to prove to yourself that the effort to go outside of your niche is worth it.

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