148: Using Your Podcast to Build Trust and Drive More Sales for Your Business

Share, Strategize, & Shine: Podcasting Tips and Strategy for Women in Business, Service Providers, Coaches, and Consultants

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Are you feeling a little down about podcasting after this year? It’s been a rough season, and it makes sense if you're trying to determine if podcasting is still going to serve you and your business. That’s why I want to address this topic head on and reassure you that, not only is the future of podcasting bright, but a podcast can absolutely benefit your larger business goals — if you do it correctly!

In today’s episode, I’m sharing exactly what I mean by that, including how I use my podcast to establish authority, nurture warm leads at the top of my marketing funnel, and ultimately drive more sales. Plus, I give you 2 of my best tips for truly optimizing your podcast and ensuring it works FOR your business, not as some stand-alone venture. If you’re still on the fence about whether or not a podcast is right for you in 2024, you won’t want to miss this episode!

Start converting your listeners into leads and clients for your business! Grab my FREE Guide to structuring your episodes for sales with our best tips and a guide for solo episodes. Download today to get started!

What’s in this episode:

[02:49] A problem we solved on not stressing too much about content creation and creating a simple system around it

[05:40] Why having a podcast is still a great driver of business going into 2024

[15:58] How your podcast should function as an essential component of your sales, promotions, and launches

[17:29] Using your podcast as your main piece of content on every platform

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/148

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