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175: How to Find the True Measure of Your Podcast Success
Manage episode 411258657 series 3549682
Content provided by Caroline Hull: Podcast Coach & Content Strategist, Caroline Hull: Podcast Coach, and Content Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caroline Hull: Podcast Coach & Content Strategist, Caroline Hull: Podcast Coach, and Content Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When we start any kind of marketing effort in our business, it can be hard to know if it's actually working, especially with something like podcasting. And here's the thing: doing it alone and questioning whether you were doing the right things is so, so common, especially as the CEO or solopreneur. It's totally normal to be sitting in front of your desk and saying am I doing this the right way? But you aren't alone!
In this episode, I’m talking through the nuances of podcast success and how to measure it effectively for your business. From defining success based on your goals to tracking metrics like downloads and audience engagement, we break down actionable strategies to ensure your podcast aligns with your objectives. Additionally, we delve into the importance of enjoying the podcasting process and refining your approach to fill any gaps in your strategy.
What’s in this episode:
[00:02:00] Taking breaks and adapting to unforeseen challenges in podcasting
[00:05:36] The anxiety of questioning your efforts and the importance of feeling confident as a business owner
[00:09:00] Challenges in measuring podcast success, particularly in understanding download metrics
[00:12:00] Using specific objectives and tracking methods to evaluate podcast effectiveness for your business
[00:16:00] Identifying and addressing gaps in your podcasting strategy to enhance overall success
Want to try out the Strategize & Shine membership? Come join the masterclass MEASURING PODCAST SUCCESS: Is My Strategy Working? PLUS get a free month! Head to wildhomepodcasting.com/class
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/175
Are you ready to elevate your podcast and achieve your business goals? This June, I'm excited to announce that I'm opening up just three spots for our specialized Podcast Audit Service!
To claim one of these exclusive spots and get an exclusive bonus, head to wildhomepodcasting.com/audit
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