How to enter mainstream markets WITHOUT devaluing your luxury brand with Kristy Withers from Incy Interiors

SHE-talks E-commerce

What do you do when your target market is shrinking?How do you continue to not just survive but THRIVE through the cost of living rising?Your gut answer might be to go on sale or if you have a luxury brand to create a cheaper option - but how do you do that WITHOUT devaluing your brand?Introducing Kristy Withers who saw a gap in the market back in 2011 when searching for the perfect bed for her little one, and decided to do something about it. With a background in digital marketing and advertising, managing MILLIONS of dollars in monthly budgets, Kristy founded Incy Interiors - a D2C and wholesale furniture store focusing on beautiful kids' furniture. Incy has grown into a multi-million dollar brand with over 10 million a year in revenue and is now stocked in big retailers like Harvey Norman, Myer, and Baby Bunting and is about to expand into international markets.Whether you’re just starting out or you’re looking to kick your growth up a gear this pod has so many great learnings, so grab your pen or open your notes app and let's dive in. We chat: ✨What Incy did to come back and GROW more than before after losing 130 stockists & ONE MILLION DOLLARS in revenue in one year✨How to secure HUGE contracts and opportunities for exposure with a TINY marketing budget✨The SECRET to managing rising freight costs that keep going up! … and SO much moreINCY INTERIORS:Check out INCY INTERIORS Follow @incyinteriorsThis week's PRODUCT YOU SHOULD KNOW ABOUT is Wild Dough. Check out their website or follow them on Instagram @wilddough.coHave you got a product we should know about? Tell us hereWANT MORE:Do you want to have your own online brand but have no idea where to start? Check out our latest program Start-Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, or overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.co

WANT MORE:

• SHE-com LIVE - find out more about the biggest e-commerce event for female brand owners in Australia
• SHE-com Product Awards - The SHE-com Product Awards are back in 2024 to celebrate the outstanding achievements of women bringing products to life and selling them online. The SHE-com Product Awards are a fantastic way to grow your business and get the recognition you deserve. Enter today!
• Or if you are feeling stuck, lonely, overwhelmed in your business and want to double your sales in 90 days check out The Academy
• Have an idea for an episode or want to connect? Reach out at @shecom.co