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Selling a pair of pyjamas every 10 MINUTES and LEVERAGING paid advertising w/ Tess Nguyen from Midnight Mischief

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Manage episode 371078533 series 3484464
Content provided by SHE-com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SHE-com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are you SCARED to leave your full-time day job to pursue your side hustle? Are you having the feeling of, “What if it doesn’t work out?” That was Tess, she was terrified of leaving her stable physiotherapist career but at the end of 2020 she FINALLY sat down and got a handle on her numbers ... She realised she was making $250,000 A MONTH and quit to run Midnight Mischief full time. After purchasing the business for $15,000 off Gumtree, Tess has leaned into influencer campaigns, PR and more recently paid marketing to grow and scale Midnight Mischief to over $2 million dollars in revenue. Her pyjamas have been worn by some of Australia’s favourite influencers and celebrities and she’s been featured in huge media publications. Today we talk about how this all came about but more importantly, the mistakes she’s learnt along the way and the marketing tactics you can implement in your own business. You’ll hear: ✨How Tess overcame SELF DOUBT and IMPOSTER SYNDROME in order to quit her full-time job ✨What MARKETING CHANNELS are working NOW and how they’ve changed ✨The mistake Tess made that left her with THOUSANDS of units of stock, and how she sold them … and SO much moreYou can follow Tess over at @midnightmischiefsleepwear , @tessngyuen_ and on https://www.midnightmischief.com.au/This weeks PRODUCT YOU SHOULD KNOW ABOUT is Bilum & Bilas. Check out their website or follow them on Instagram @bilumandbilas Have you got a product we should know about? Tell us hereWant More: Do you want to have your own online brand but have no idea where to start? Check out our latest program Start Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.co

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:

  • If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
  • Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
  • Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 371078533 series 3484464
Content provided by SHE-com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SHE-com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are you SCARED to leave your full-time day job to pursue your side hustle? Are you having the feeling of, “What if it doesn’t work out?” That was Tess, she was terrified of leaving her stable physiotherapist career but at the end of 2020 she FINALLY sat down and got a handle on her numbers ... She realised she was making $250,000 A MONTH and quit to run Midnight Mischief full time. After purchasing the business for $15,000 off Gumtree, Tess has leaned into influencer campaigns, PR and more recently paid marketing to grow and scale Midnight Mischief to over $2 million dollars in revenue. Her pyjamas have been worn by some of Australia’s favourite influencers and celebrities and she’s been featured in huge media publications. Today we talk about how this all came about but more importantly, the mistakes she’s learnt along the way and the marketing tactics you can implement in your own business. You’ll hear: ✨How Tess overcame SELF DOUBT and IMPOSTER SYNDROME in order to quit her full-time job ✨What MARKETING CHANNELS are working NOW and how they’ve changed ✨The mistake Tess made that left her with THOUSANDS of units of stock, and how she sold them … and SO much moreYou can follow Tess over at @midnightmischiefsleepwear , @tessngyuen_ and on https://www.midnightmischief.com.au/This weeks PRODUCT YOU SHOULD KNOW ABOUT is Bilum & Bilas. Check out their website or follow them on Instagram @bilumandbilas Have you got a product we should know about? Tell us hereWant More: Do you want to have your own online brand but have no idea where to start? Check out our latest program Start Up where we’ll guide you every step of the way to test and launch SUCCESSFULLY. Or if you are feeling stuck, lonely, overwhelmed in your business and want to double your sales in 90 days check out The AcademyHave an idea for an episode or want to connect? Reach out at @shecom.co

Thank you for listening to this episode of SHE-talks e-commerce! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:

  • If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 30-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
  • Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
  • Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
  continue reading

40 episodes

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