Tech and Workouts – Beat81

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#Tech #Business #Podcasting Education #Lena Höck and Daniel Thomason #Daniel Thomason #Lena Höck #Product Management #Product Marketing #Productivity #Case Studies #Discussion

10:41

Are you tired of releasing episodes week to week and getting no download growth? In this episode, I’m kicking off a brand-new series where I’ll be breaking down the exact strategies you need to expand your podcast audience—starting with the essential foundations. In this first episode, I’m covering: Why podcast growth matters (and why it’s NOT just about big numbers) The 3 core growth strategies: organic, collaborations, and paid growth What sustainable, realistic growth actually looks like Whether you’re just getting started or looking to scale, this series will give you the tools you need to grow your show strategically. Today's episode is brought to you by Mic Check Society , our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com . Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Time-stamps: Why podcast growth matters (2:09) Three pillars of podcast growth (3:39) Organic growth (3:52) Collaboration and borrowing audiences (4:31) Paid growth opportunities (5:11) What sustainable growth looks like (6:36) Connect with Haylee: instagram.com/hayleegaffin Gaffincreative.com micchecksociety.com Review the Transcript: https://share.descript.com/view/Plzue2YOIAh Hosted on Acast. See acast.com/privacy for more information.…

5 years ago 41:18

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Berlin startup Beat81 is reinventing exercise by combining efficiency, technology and community. We cover all parts of the product – from heart rate monitors to the social aspect – and explore Beat81’s user personas & messaging.

21 episodes

Tech and Workouts – Beat81

Ship It Shout It

published 5 years ago

MP3•Episode home

21 episodes

#Tech #Business #Podcasting Education #Lena Höck and Daniel Thomason #Daniel Thomason #Lena Höck #Product Management #Product Marketing #Productivity #Case Studies #Discussion

All episodes

1
Retiring products – Season Finale 27:13

5 years ago27:13

27:13

How do you gracefully retire products and why do you even want to do this? In the last episode of season 2, we talk about measuring when it's time to retire and how to communicate that the end is nigh.

1
Mars Colonisation Mini-Series – Part 3: Launch 18:36

5 years ago18:36

18:36

What's the next iteration in Mars colonisation? We talk about bug fixes and versions, how we can determine next steps, and whether a space colonisation template would work. We also touch on measuring success and how to communicate it.

1
Mars Colonisation Mini-series – Part 2: Delivery 26:11

5 years ago26:11

26:11

Pricing and Packaging is at the centre of this episode. We talk through what needs to be in the Mars package and how that different options might change the society we create. We also think through different pricing models and their effects.

1
Mars Colonisation Mini-Series – Part 1: Discovery 18:44

5 years ago18:44

18:44

We talk about market analysis and target audience. How do you figure out whether entering the race to Mars is the right decision? And what attributes should our new-age pioneers have? Find out in this episode!

1
Open Borders Mini-Series – Part 3: Launch 24:37

5 years ago24:37

24:37

We talk about measuring success in our last Open Borders episode. Which metrics should we look at? When do we decide whether we've been successful? And how do we communicate about the program's success? Find out here!

1
Open Borders Mini-Series – Part 2: Delivery 16:31

5 years ago16:31

16:31

The Open Borders delivery episode is all about roadmaps. We talk about building a roadmap, defining the MVP, and communicating milestones. Spoilers: you'll learn about validating the MVP and the Now/Later approach to roadmap comms. Tune in!

1
Open Borders Mini-Series – Part 1: Discovery 23:16

5 years ago23:16

23:16

Removing borders, immigration processes, visas, etc is not an easy feat. For Open Borders discovery, we talk about how to communicate and convince stakeholders. We also discuss approaches to define stakeholder groups to ensure success.

1
Dungeons & Dragons Mini-series – Part 3: Launch 23:12

5 years ago23:12

23:12

In our last D&D episode we talk about demo-ing the product. In which ways is D&D currently demoed, and how would we change this? And looking at the bigger picture: where does the demo fit into our sales funnel?

1
Dungeons & Dragons Mini-series – Part 2: Delivery 20:05

5 years ago20:05

20:05

We're talking tone and style in this second episode about D&D. What's the current language and how will our new product fit in? We also focus on naming and decide to rename our product – listen in for its new name!

1
Dungeons & Dragons Mini-series – Part 1: Discovery 20:55

5 years ago20:55

20:55

What would a new D&D product for seniors look like and what considerations do we need to keep in mind? We talk user and buyer personas and analyse how the new product fits into the existing D&D range.

1
Season 2: Teaser episode 1:55

5 years ago1:55

1:55

We're back with a new format: mini-series! Three episodes on one topic – even more insights. We'll talk you through the product development process, focusing on one aspect for each episode – discovery, delivery and launch. To come soon!

1
Networked Thoughts – Roam 34:52

5 years ago34:52

34:52

Roam is reinventing note-taking: rather than a hierarchical structure, they focus on relationships between ideas – similar to how our brain works. How did they build a product with such strong product market fit? And what's #RoamCult? Find out in this episode!

1
Own It Now – Zip 33:36

5 years ago33:36

33:36

How does Zip, a Buy Now Pay Later option, differ from a credit card? Why is it important for a business to strive for alignment with its users' interest? And why is it important to live by your core values? All this and more, here!

1
Reinvent Remote – Zoom 35:49

5 years ago35:49

35:49

How did Zoom become everyone's favourite video call software even though it was late to the party? And what should it focus on next? We're talking big innovation here – things like re-inventing remote work, improving remote collaboration, etc.

1
No Hijacking – Airport Security 33:11

5 years ago33:11

33:11

What is airport security hired to do? How can airports improve our experience? Could a passenger satisfaction department solve issues with long waits and intrusive checks? All this and more, in our airport security episode!

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1
Pyjama King – Peter Alexander 33:25

5 years ago33:25

33:25

From making pyjamas in his mum's kitchen to Australia's fave loungewear designer – today it's all about PJ king Peter Alexander. Who are Peter's competitors (spoiler: it's not other loungewear) and what's up with that vanilla caramel scent?

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1
To Party or Not – Big birthdays 32:14

5 years ago32:14

32:14

We expertly apply product management and marketing principles to Daniel's 30th birthday. Teresa Torres' opportunity solution tree helped us figure out how to celebrate, and G2's go-to-market playbook guided us in launching the birthday product.

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1
Tech and Workouts – Beat81 41:18

5 years ago41:18

41:18

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1
Introducing Product Management and Product Marketing 35:33

5 years ago35:33

35:33

Lena and Daniel explain what it is like to be a product manager or a product marketer. They talk through how the roles are different, what they have in common, and the important skills for each. Visit shipitshoutit.com for more!

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1
Craft Beer and Punks – BrewDog 35:58

5 years ago35:58

35:58

How do you turn a love of beer into a multi-million dollar business? We talk through BrewDog's product strategy and leave no barstool unturned – covering drink offerings, pub layout, and even speculating about a beer hotel...

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1
Nutrition First, Taste Second – Huel 37:15

5 years ago37:15