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2022 Data Privacy Changes Are Effecting Digital Advertisers In A Big Way

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Manage episode 339701772 series 2793116
Content provided by Kyle Kaplanis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Kaplanis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Major Data Privacy changes are effecting Digital Advertisers around the world like we saw with Apple making significant changes to the privacy settings of its mobile operating system last year, allowing iPhone users to choose whether advertisers could track them. Since Apple introduced the feature, a vast majority of iPhone users have opted to block tracking.
We talk with Ad-Tech Expert, James Prudhomme, who began his career at AOL and is now the Cheif Revenue Officer for Optable, a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy to discuss the following:
How are these changes effecting digital advertisers?
What data collection points are being collected and how are they used?
What data policy changes can we expect in the years to come?
Follow Kyle Kaplanis on Socials

Support the Show.

  continue reading

85 episodes

Artwork
iconShare
 
Manage episode 339701772 series 2793116
Content provided by Kyle Kaplanis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Kaplanis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Major Data Privacy changes are effecting Digital Advertisers around the world like we saw with Apple making significant changes to the privacy settings of its mobile operating system last year, allowing iPhone users to choose whether advertisers could track them. Since Apple introduced the feature, a vast majority of iPhone users have opted to block tracking.
We talk with Ad-Tech Expert, James Prudhomme, who began his career at AOL and is now the Cheif Revenue Officer for Optable, a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy to discuss the following:
How are these changes effecting digital advertisers?
What data collection points are being collected and how are they used?
What data policy changes can we expect in the years to come?
Follow Kyle Kaplanis on Socials

Support the Show.

  continue reading

85 episodes

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