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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Shows – Fantasy Fat Cats. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shows – Fantasy Fat Cats or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Content provided by Shows – Fantasy Fat Cats. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shows – Fantasy Fat Cats or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Originally aired July 20th, 10pm CT. ( www.wesn.org ) Whew. Narrowly avoided a steroid discussion on this one. Michael is out this week, so Jason is joined by me (Kev) and, more importantly, Tom Jackson from Cornbelt Baseball , and CornBall:Diamond Chatter with Tom and Jack . He was kind enough to come over and tell us a little bit about Statis Pro Baseball Cards, his fantasy contest team (Get your teams in by Tuesday Night!!!), and talk a little bit of fantasy baseball with us. Your direct download link is here . Fantasy Football talk starts on the 27th. Be there, or be severely behind in your ability to prepare your fantasy football team.…
Fantasy Fat Cats Episode 5 is here for your amusement, ladies and gentlemen. Hear about the trials and tribulations of Jason’s team. Hear Michael chide him about it. We got the meat market, some discussion of hots and nots, and undervalued stats. As a special treat, to end this extended show, we’ve got a talk about the great ballparks of Major League Baseball. Questions? Comments? Hit the comments, or send a tweet to @fantasyfatcats Direct download link…
Well that’s a way to kick off a site, isn’t it? As we work to get the first three episodes cleaned up and presentable for you, you can check out the latest episode of Fantasy Fat Cats right here . Originally airing LIVE on WESN 88.1FM in Bloomington, IL on June 22nd, Episode IV talks the Pujols injury, The Meat Market, who’s a real deal, and then gets into the 3000 club. Catch the show live online at WESN.org at 10pm Central time on Wednesdays, or check back here for news and updates. If you have anything you’d like to ask the show about, drop a comment here, or hit us up on Twitter: @fantasyfatcats…
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